Wed, January 15 – Luncheon & Workshops
Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead Today:
A Case study from Anritsu Company
Plus Two Workshops ‒ Immediately following the luncheon:
Social Media Marketing and Content Distribution Marketing
President of Beasley Direct Marketing, Inc.
VP of Strategy, Direct Marketing Partners
Katherine Van Diepen,
Director of Marketing
Communications, Anritsu Company
Join us for our upcoming thought leadership luncheon presentation, moderated by Laurie Beasley,
President of Beasley Direct Marketing, Inc and Tom Judge, VP of Strategy at Direct Marketing Partners,
plus a case study from Katherine Van Diepen, Director of Marketing Communications, Anritsu Company.
Stay after lunch for two intensive workshops on
Social Media Marketing and
Content Distribution Marketing.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
The new reality is that the sales team is demanding higher quality
sales-ready leads from marketing to hit their numbers. And guess what, you’re signed up to deliver them. Hear why it’s now
taking from 7 to 13 or more touch points to develop a suspect into a true sales-ready lead.
You’ll be surprised by the findings, and how a few popular myths are now shattered! What you’ll learn:
A case study will be presented from a technology firm with real multi-touch campaign metrics and a frank
discussion of the challenges and how they were met. Warning: This session will address b2b demand
generation marketing topics with frank research and real marketplace observations, and is not for
the faint of heart!
- Recent research on sales quotas and management’s expectations on marketing
- A summary of what’s happening from the buyer’s perspective
- The latest metrics around the various contact strategies
- Surprising tips on how to adjust your plans in this new environment
- A case study from Anritsu Company
PLUS Two Workshops
Burlingame ‒ Wed. Jan. 15
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Cost: Join Today
Cost: Luncheon Only
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
Following the luncheon we will be offering two fabulous workshops in partnership with the
Online Marketing Institute. You can take the workshops ala carte, or as part of a
certificate in online marketing. They are practical and tactical, with step-by-step
instruction and integrated case studies.
For additional information on our workshops and the Online Marketing Certification program,
- 2:15pm - 4:15 pm
Social Media Marketing ‒ Beyond Followers and Friends:
Implementing social media within your organization and maximizing value from your efforts
This two-hour intensive workshop will take you beyond just measuring friends and followers,
and will dig into the core of social media’s power to change the way your organization
interacts with your current and potential customers. You’ll learn how to optimize your
search results using social media. We’ll review top tools for managing, developing the
right benchmarks, measuring social media, and how to assign ROI. Plus we’ll discuss the
inter-connection between social media and search and how to optimize both.
- 4:30pm - 6:30 pm
Content Distribution Marketing:
How to create content worth sharing, distribute it, and make it searchable
Research and knowledge gathering has changed significantly over the last five years. The web is
now the first, last and only source for information on most topics for the majority of your customers.
By capturing your potential audience’s attention early, your company can be positioned as the
first choice during any buying cycle. Understanding how to get your expertise and knowledge to
customers through strong, engaging content has become one of the key tools in any marketer’s
kit. We’ll discuss what makes content interesting and viral, the best channels to distribute
content, and how Google and other search engines view content and authorship.
Register for the January Luncheon & Speakers Today
Add Event to Calendar
Register for the January Workshops Today
DMAnc Member ($175)
DMAnc Non-Member ($225)