Direct Marketing Association of Northern California

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EVENT REGISTRATION
September 21
Burlingame


Online Reg
 
Luncheon & Speaker


  PPC Fundamentals Workshop

  Advanced PPC Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Wednesday, September 21   ‒   Luncheon and Workshops

Email is Your Largest Mobile Channel:
Insights and Tactics to Master This Tectonic Shift

Plus 2 Workshops:
  Pay-Per-Click Advertising Fundamentals
  Advanced Pay-Per-Click Advertising

Speaker:  Loren McDonald, IBM Marketing Cloud

Join us for our upcoming luncheon, where we will be joined by Loren McDonald, Marketing Evangelist for IBM Marketing Cloud who will be discussing how to master the mobile channel with email. And for a deep dive on pay-per-click advertising, we will be having two afternoon workshops
Pay-Per-Click Advertising Fundamentals and
Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

Commercial email marketing messages on average are read on a mobile device 49 percent of the time, webmail 29 percent and desktop clients 22 percent. Some B2C brands see readership of 60 percent or more on mobile devices.

But, this mobile email readership growth comes with a price. For example, retailer conversion rates on smartphones during the 2015 holiday season averaged 1.51 percent compared to 4.29 percent on desktop computers. And while smartphones drove a whopping 40.5% of site traffic, they contributed only 14.9% of sales, though did surpass sales from tablets for the first time ever.

While most brands have focused on responsive and mobile-friendly email design techniques to address this “smartphone paradox,” these approaches, while foundational, clearly aren’t enough.

In this session email marketing evangelist Loren McDonald will use benchmark data and examples to provide attendees a strategic understanding of these shifts caused by mobile email readership, including context, device user behavior, touch screens, merchandising, remarketing, payment alternatives and friction in the purchase-process.

Join Today Offer

EVENT DETAILS

Wed, Sept 21 ‒ Burlingame

Location:
  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 PPC Fundamentals Wksp
4:45-6:45 Advanced PPC Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$200
$250
Register ‒ PPC Fundamentals
Register ‒ Advanced PPC

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

With a strategic foundation in place, the session will then cover dozens of mobile tactics that attendees can implement when back in the office. Using an interactive approach with the audience, these tactics will include:
  • Subject line and pre-header text optimization for mobile devices
  • Onboarding techniques for mobile users
  • Merchandising and content decisions for a scattered, multi-tasking user literally on the move
  • Responsive versus mobile friendly techniques
  • Design “musts” including font and button size, touch-friendly
  • Examples of remarketing emails to convert mobile abandoners
  • Role of account registration and alternative payment options to reduce friction
  • And more …
Post-Luncheon Workshops

After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:30 ‒ 4:30 PM
Pay-Per-Click Advertising Fundamentals:
How to Get Started


Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.

4:45 ‒ 6:45 PM
Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools


Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the September Luncheon Today

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Register for the September Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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