Direct Marketing Association of Northern California

NOW and Attend This
Luncheon FREE
Join Before Registering
February 24
South San Francisco

Online Reg
Luncheon & Panel

  PPC Fundamentals Workshop

  Advanced PPC Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

Visit the
DMAnc Career Center

View Our Marketing Jobs or Post a Job Listing Now!

Wed Feb 24 ‒ Luncheon and Workshops

Optimizing LinkedIn Marketing Through Media Buying and Demand Generation Lists

Plus 2 Workshops:
PPC Fundamentals and Advanced PPC

    Dick Reed, CEO, JustMedia
    Marc Barraza, Paid Social Media, JustMedia
    Sky Cassidy, CEO, ProspectDB
    Ajay Gupta, CEO, Stirista

Join us for our upcoming luncheon, where we will explore issues relating to using LinkedIn data to build targeted lists for marketing campaigns. Plus we will be having two workshops on Pay-Per-Click Advertising Fundamentals and Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


LinkedIn is often referred to as the Facebook of business, however it is different in the sense that it is searchable by title, role, authority, industry, company and geography to identify individuals whose detailed employment experience can then be reviewed. Marketers are intrigued by the wealth of searchable information within LinkedIn. This month we will explore marketing opportunities associated with LinkedIn data. JustMedia, a major Bay Area B2B media agency, will present conventional media programs that it runs for major technology corporations and 2 list vendors, ProspectDB and Stirista, will present how B2B email databases are being enhanced with LinkedIn data to improve target marketing accuracy. Attend this luncheon to learn how marketers are using LinkedIn data to improve B2B marketing results.


After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,  
Pay-Per-Click Advertising Fundamentals:

How to Get Started

Join Today Offer


Wed, Feb 24 ‒ S. San Francisco
  Holiday Inn SFO
  275 S Airport Blvd
  South San Francisco, CA 94080
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Panel
2:15-4:15 PPC Fundamentals Wksp
4:30-6:30 Advanced PPC Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ PPC Fundamentals Wksp
Register ‒ Advanced PPC Wksp

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


Instructor: John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities. You’ll learn how to optimize key words, match types, quality scoring, ad writing techniques, and how to track and optimize your spend.

4:30 ‒ 6:30 PM,  Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools

Instructor: John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced keyword modeling, campaign structures, mobile targeting and re-marketing.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the February Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the February Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

Want to learn about Corporate Sponsorship?

Adestra DatabaseUSA TargetRight
DirectMarketingPartners Netprospex ReturnPath
Japs Olsen BeasleyDirectMarketing Silverpop

Home   ||   Events    ||    Join    ||    Certification    ||    Courses    ||    Careers    ||    Stay Informed    ||    Contact Us    ||    Privacy Policy    

© Copyright 2016 The Direct Marketing Association of Northern California. All rights reserved.