Direct Marketing Association of Northern California

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Luncheon FREE
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May 18

Online Reg
Luncheon & Speaker

  Social Media Advertising Workshop

  Local Search Marketing Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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Wed May 18 ‒ Luncheon and Workshops

What is Growth Hacking and Why are Top Marketing Organizations Using it?

Plus 2 Workshops:
  Social Media Advertising and
  Local Search Marketing

    Andreas Ramos, Author of 12 Books on SEO

Join us for our upcoming luncheon, where we will be joined by Andreas Ramos, author of 12 Books on SEO, who will discuss growth hacking. Plus we will have two workshops on Social Media Advertising and Local Search Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


How did the top websites grow explosively into unicorns? They used growth hacking. And just exactly what is “growth hacking”? It’s a combination of marketing tactics, web page optimization, business strategy, clever hacks, very secret hacks, and more.

We’ll look at their tactics and see what you can apply to your marketing projects. Leave your competitors in the dust. And don’t let your competitors know what you’re doing! This is hands-on with full details. Handout and slides included.

Key Take-Aways:
  • How to grow to 50,000 followers, likes, reviews, recommendations
  • How to get 100,000 accounts immediately
  • Contact your competitors’ unhappy customers
  • How to place your ads on influencers’ blogs
  • Find your product champions and support them
  • And many more.

After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Wed, May 18 ‒ Burlingame


  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 Social Media Workshop
4:45-6:45 Local Search Workshop

Cost:  Join Today

1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker

DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop

DMAnc Member:
Register ‒ Social Media Workshop
Register ‒ Local Search Workshop

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


2:30 ‒ 4:30 PM
Social Media Advertising Best Practices:

How to create and run ads on Facebook, Youtube, LinkedIn and Google+

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. But many social media users are conditioned to ignore ads on the page, having grown up with them over the last 10 years. Understanding how to overcome this is a key to your long term success with social media advertising. This workshop will walk you through the major social media sites, their offerings and the best practices to optimize your message to the site and the social media user. These best practices will look at both desktop and mobile advertising opportunities.

4:45 ‒ 6:45 PM
Local and Mobile SEO Best Practices:

The Intersection of Local Search and the Mobile Customer

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Local search is different. You need to know how to play the game even if you don’t have a storefront or local office. 30% of all searches now have local intent, and if you’re not optimized you’ll lose business to smaller, but more agile competitors. The smart marketer will ensure that he gets his products in front of the searcher’s eyes by taking advantage of Google’s local search technology. This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website, whether you are a national brand or one-location operation.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the May Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the May Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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