Direct Marketing Association of Northern California

Get This Luncheon FREE
Join before Registering
Sept 17 ‒ Burlingame

Luncheon & Speaker

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


Visit the
DMAnc Career Center

View Our Marketing Jobs or Post a Job Listing Now!

Wed, Sept 17 ‒ Luncheon and Workshops

How to Manage Demand Generation
for Cloud Products and Services:

Case studies by Box and Amazon Web Services
Join Today Offer
Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing

  Kathi Kaplan, VP Marketing, Box
  Ariel Kelman, VP Worldwide Marketing, Amazon Web Services

Join us for our upcoming luncheon, featuring two marketing pioneers who will be sharing insights into marketing cloud products and services. Kathi Kaplan from Box will be sharing details on their extensive demand generation and pipeline management. Ariel Kelman will be sharing how Amazon Web Service customers do a lot of the selling for them.

Also, join us for two intensive workshops on Email Marketing Fundamentals and Advanced Email Marketing. If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Session: 12:00 pm ‒ 2:00 pm

We will start this session with a presentation from Kathi Kaplan. Her role at Box as Vice President Marketing, Customer Acquisition is to generate new enterprise sales. Kathi gave one of the top rated DMA luncheon presentations last year when she was with VMware. This time she will present how an agile high growth cloud technology company generates enterprise sales in a highly competitive market. If you truly want to understand demand generation and sales pipeline management, then Kathi Kaplan should be on the top of your list of “must see” marketing presentations.

Then Ariel Kelman will talk about how Amazon Web Services uses a very interesting market strategy to sell its services they actively encourage customers to provide testimonials that are used as the foundation of their marketing programs. In essence, their customers are their sales force. Attend this presentation to learn how AWS develops and nurtures this unique marketing process.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.


Burlingame ‒ Wed. Sept 17

  Hilton San Francisco Airport Bayfront
  600 Airport Blvd
  Burlingame, CA 94010
  (650) 340-8500
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speakers
2:15-4:15 Email Mktg Fundamentals
4:30-6:30 Advanced Email Mktg

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - Email Mktg Fundamentals
Register - Advanced Email Mktg

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


2:15 ‒ 4:15 PM,   Email Marketing Fundamentals:
Copy, design, and list strategies for success

Instructor:    Laurie Beasley, President, Beasley Direct Marketing

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

4:30 ‒ 6:30 PM,   Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

Instructor:    David Beasley, Vice President Online Marketing, Beasley Direct Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the September Luncheon Today

    Luncheon Meeting       Add Event to Calendar

Register for the September Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

Want to learn about Corporate Sponsorship?

Home   ||   Events    ||    Join    ||    Certification    ||    Courses    ||    Careers    ||    Stay Informed    ||    Contact Us    ||    Privacy Policy    

© Copyright 2014 The Direct Marketing Association of Northern California. All rights reserved.