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Oct 18
Crowne Plaza Hotel


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Wednesday, October 18 - Luncheon Seminar

How AI and Machine Learning Technologies are Changing Marketing


Loren McDonald, Marketing Evangelist/Client Success IBM Marketing Cloud

Seminar Description:

Join us for this month's luncheon and hear one of our favorite speakers, Loren McDonald, discuss the future of artificial intelligence and machine learning as it applies to marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

As marketing strategies and practices continue to evolve they are increasingly driven by data, analytics and an ever-growing number of marketing technology solutions. The next wave of marketing will also leverage machine learning and artificial intelligence (AI) tools that will enable more strategic insights and decision making, but will also make marketers more efficient and reduce manual and inefficient processes. But what happens to the creative process and the historical right-brain function of marketing? Will computers and machine learning soon replace marketers? In this session Loren will outline a vision of what the future of machine learning-based marketing looks like and share key learnings and takeaways:
  • Differences between artificial intelligence and machine learning
  • Examples of current AI/machine learning technologies
  • The key strengths and weaknesses of AI and machine learning marketing tools
  • Where to consider starting with AI/machine learning tools at your company
  • Keys to ensure your AI/machine learning project is likely to succeed
  • How AI/machine learning technologies will be used to improve marketing processes and decision making
  • Which marketing roles and functions are at risk of being "automated"
  • How to prepare yourself and your team for the future through a "center-brain marketing" approach
Join Today Offer


Wed, Oct 18

  Crowne Plaza Hotel
  1177 Airport Boulevard
  Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

Cost: Luncheon & Speaker
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Join Today
1 year membership   $200
Bonus: Attend This Month's Luncheon Free When You Join the DMAnc

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

Who will benefit from this session?

Digital marketing leadership from both brands and agencies will leave with the tools to move forward smartly and not pursue AI/machine learning projects that are likely to fail. Additionally, "in the trenches" marketers will gain tips to "machine-proof" their careers by understanding which marketing roles will thrive and the skills required to succeed in a future of "machine-based marketing."

Register for the October Luncheon Today

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