Wed, Sept 17 ‒
Luncheon and Workshops
How to Manage Demand Generation
for Cloud Products and Services:
Case studies by Box and Amazon Web Services
Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing
VP Marketing, Box
VP Worldwide Marketing, Amazon Web Services
Join us for our upcoming luncheon, featuring two marketing pioneers who will be sharing insights into marketing
cloud products and services. Kathi Kaplan from Box will be sharing details on their extensive demand generation
and pipeline management. Ariel Kelman will be sharing how Amazon Web Service customers do a lot of the selling
Also, join us for two intensive workshops on
Email Marketing Fundamentals and
Advanced Email Marketing. If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
Luncheon Session: 12:00 pm ‒ 2:00 pm
We will start this session with a presentation from Kathi Kaplan. Her role at Box as Vice President Marketing,
Customer Acquisition is to generate new enterprise sales. Kathi gave one of the top rated DMA luncheon presentations
last year when she was with VMware. This time she will present how an agile high growth cloud technology company
generates enterprise sales in a highly competitive market. If you truly want to understand demand generation and
sales pipeline management, then Kathi Kaplan should be on the top of your list of “must see” marketing presentations.
Then Ariel Kelman will talk about how Amazon Web Services uses a very interesting market strategy to sell its services – they actively encourage customers to provide testimonials that are used as the foundation of their marketing programs. In essence, their customers are their sales force. Attend this presentation to learn how AWS develops and nurtures this unique marketing process.
Following the luncheon we will be offering two fabulous workshops in partnership with the
Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate
in online marketing. They are practical and tactical, with step-by-step instruction
and integrated case studies.
Burlingame ‒ Wed. Sept 17
Hilton San Francisco Airport Bayfront
600 Airport Blvd
Burlingame, CA 94010
The DMAnc reserves the right to change location
and will notify all registrants if a change occurs.
Cost: Join Today
1 year membership $125
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon & Speaker
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
2:15 ‒ 4:15 PM, Email Marketing Fundamentals:
Copy, design, and list strategies for success
President, Beasley Direct Marketing
Power up your email marketing to maximize business profits. This class presents winning email marketing
strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for email copy, design, and implementation. We’ll discuss
winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered,
nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use
responsive design, opt-in and list building techniques, offer strategies, personalization and
segmentation. Plus, landing page and website optimization to increase conversion to sale.
4:30 ‒ 6:30 PM, Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage
Vice President Online Marketing, Beasley Direct Marketing
This course is for the advanced email marketer and discusses techniques on designing and coding your email
to get through spam filters and to display properly in all of the browsers. We’ll discuss how to
optimize your email design for mobile, using mobile-aware and responsive design. Learn how email
broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email
response data with your CRM system.
For additional information on our workshops and the Online Marketing Certification program,
Register for the September Luncheon Today
Add Event to Calendar
Register for the September Workshops Today
DMAnc Member ($175)
DMAnc Non-Member ($225)