Direct Marketing Association of Northern California

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Feb 11 ‒ Burlingame

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Luncheon & Speaker*


  Web Analytics Workshop

  Web Usability Workshop


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Laurie Beasley, President,
408-782-0046 x21


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Wed, Feb 11 ‒ Luncheon and Workshops

How to Build Better B2B Email Databases:
10 Steps to Optimize Your Market Coverage


Plus 2 Workshops:
Web Analytics and Web Usability


Speakers:
  Frank Jamieson, President, Applied DM Research
  Melinda Stoker, Director, Integrated Marketing Programs,
                                RingCentral


Join us for our upcoming luncheon, featuring a seminar on ten steps to build better B2B email databases. Plus we’ll have two intensive workshops on Web Analytics and Web Usability.

Special offer: If you join the DMAnc today*, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

While it is fairly easy to recognize problems associated with B2B email marketing databases ‒ identifying effective solutions can be very challenging. Our luncheon speakers this month, Frank Jamieson, President of Applied DM Research, and Melinda Stoker, Director of Integrated Marketing Programs of RingCentral, have systematically analyzed 10 key problems associated with building B2B email marketing databases, and will present 10 solutions that can dramatically improve the quality and market coverage of your B2B email marketing database. The session will include strategies and tactics that Applied DM Research has used to build b2b email marketing databases for Box, Equinix, Docusign, Cisco Systems, SucessFactors and Shell Oil. Below are some of the things you will learn from attending this month’s luncheon:
  • How to work with multiple list vendors to optimize market coverage without buying duplicate emails
  • How to use fuzzy logic and wildcard queries to dramatically improve title quality purchases
  • How to work with third party email verification companies to eliminate invalid emails
  • How to work with target title key words to effectively deal with wide variations in job titles
  • How to measure your B2B email market coverage and title coverage
Post-Luncheon Workshops

Join Today Offer

EVENT DETAILS

Burlingame ‒ Wed. Feb 11

Location:
  Holiday Inn
  San Francisco International Airport
  275 S Airport Blvd.
  South San Francisco, CA 94080
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:00 Web Analytics
4:15-6:00 Web Usability

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc*

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon*

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$200
$250
Register - Web Analytics
Register - Web Usability

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


FOLLOW US ON

                          
Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:00 PM,   Web Analytics: Moving The ROI Meter

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

4:15 ‒ 6:00 PM,   Web Usability: Maximizing the Visitors to Your Site

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

Once you’ve driven traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. This session will help you set up a testing and optimization plan, understand mobile optimization, and how content informs your design. We’ll also cover user panels, eye tracking and interaction tracking.

For additional information on our workshops and the Online Marketing Certification program, click here.


Register for the February Luncheon Today

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Register for the February Workshops Today

    DMAnc Member ($200)*
    DMAnc Non-Member ($250)*

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