December 2019

Morgan Hill, CA

The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, Google advertising, email marketing, podcasting, account based marketing, and more.

The association attributes its success this year to the addition of two new instructors, Andreas Ramos, author of over 15 best-selling books on digital marketing and Susan Finch an experienced and dynamic podcast producer.
A full schedule of 2020 live and recorded workshops is available at https://dmanc.org/digital-marketing-certification-workshops/. You can take the workshops individually or if you’re interested in a certificate in digital marketing, it’s very easy to achieve. Simply take 8 workshops within a two year period and the DMAnc.org will award your certification with a frame-able certificate and digital badge you can use on social media and/or your resume.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.

AI for Digital Marketing Masterclass

Posted: March 29, 2022

What You’ll Learn in the Workshop

Introduction to ChatGPT and other AI tools for digital marketing.
How to integrate ChatGPT and other AI tools into digital marketing strategies.
Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
How to create unique photos, images, and videos for your product shots, websites, and more.

Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market

Posted: April 4, 2022

Key takeaways:
In this class you’ll learn:

Overview of the social media landscape in 2023 and benefits of using social media marketing.
A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
Fundamentals of an effective social media strategy.
Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
Finding relevant and top performing hashtags in your industry.
How to successfully grow your following using organic tactics.
How to develop digital media without a graphic designer or video editor.
How to calculate the best times and days to post for maximum reach and engagement.
Social listening and sentiment analysis.
Best practices for recycling evergreen content.
Free and paid tools and apps that help with managing multiple social media accounts.
Creating a useful content calendar and an editorial calendar to streamline the social media management process.
Monthly statistics and reporting that matters.
How social media integrates with other facets of digital marketing.
Eight planning checklists, workbooks, and templates to help get and keep organized.

Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing

Posted: April 5, 2022

Key takeaways:

Establish your content ecosystem and lay your digital footprint.
Create an engaging content calendar and build effective, omnichannel promotional plans.
Build an effective content operations model.
Create a robust SEO content strategy.
Learn to analyze and optimize your content.
Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.

The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019

About The Direct Marketing Association of Northern California

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AI for Digital Marketing Masterclass

Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market

Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing

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