2022 ECHO Awards | Nomination Deadline is November 8th

2022 Echo Awards logo BREAKING NEWS: The deadline for marketers to enter the 2022 International ECHO Awards, one of the only honors that recognizes the brilliant use of DATA + CREATIVE + PROVEN RESULTS, has been extended!

The new deadline is November 8!

We’re already receiving both marketing campaign entries and awards judges from robust groups like these and we are excited to share their URLs on our ECHO Partnership page:

Kansas City DMA,
New England DMA,
Chicago ADM,
DMC New York,
Philly DMA,
plus others finalizing their communications.

A round of applause for these and other associations that are partnering with us to share this value-added benefit with their membership! If you haven’t yet already contacted us, it’s not too late, yet.

JOIN WITH US – Here’s sample copy to post in your communications. I’ve attached a logo for your use and below is copy for any member communications going out this month.

It’s time to reward brilliance in marketing! Because data and analytics continue to be the world’s most effective tools for building engaging customer experiences with the greatest potential to drive real business growth, we invite you to enter the ANA’s 2022 International ECHO Awards. This special invitation allows you to enter your best data-driven marketing campaigns (that ran in-market September 1, 2020 to November 1, 2021) in this competition at a discount. Choose from 29 categories including Food & Beverage and Utilities.

See how your data-inspired marketing stands out above strong competition from over 26 countries and join previous winners like Ford, Snickers, Uber, McDonalds, and Microsoft. Also, Small to Medium-sized Agencies have also taken their place in the Winner’s Circle with the “Campaigns under $250,000” category among others.

What exactly is offered to you:

A special discount per entry (USDMAVIP22 (savings of $75/entry),
An opportunity to be jurors for two rounds of judging,
VIP presence at the ECHO Awards Gala,
Your URL on the ECHO Awards web page for regional reference.
View past winning profiles at echoawards.org .

ACT NOW! Call-For-Entries close November 8^th.^. Enter your campaigns at: 2022 ANA INTERNATIONAL ECHO ENTRY KIT. Any questions? Contact [email protected] .

Remember, this is a value-added benefit your organization can offer your membership at no cost to the organization) plus your logo and URL will be listed on the ECHO award’s public main web page for a regional reference so people can find you. It’s a win-win!

Let me know if you would like to chat live if you have any questions about this program. Meanwhile, have a great day and week ahead.

Peace,
Lisa Merizio Smith
Senior Manager, Data & Analytics | ANA
646.708.8181 | [email protected] | @ANAmarketers
Analytics & Data Science Committee | Data & Direct Marketing Committee

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AI for Digital Marketing Masterclass

Posted: March 29, 2022

What You’ll Learn in the Workshop

Introduction to ChatGPT and other AI tools for digital marketing.
How to integrate ChatGPT and other AI tools into digital marketing strategies.
Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
How to create unique photos, images, and videos for your product shots, websites, and more.

Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market

Posted: April 4, 2022

Key takeaways:
In this class you’ll learn:

Overview of the social media landscape in 2023 and benefits of using social media marketing.
A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
Fundamentals of an effective social media strategy.
Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
Finding relevant and top performing hashtags in your industry.
How to successfully grow your following using organic tactics.
How to develop digital media without a graphic designer or video editor.
How to calculate the best times and days to post for maximum reach and engagement.
Social listening and sentiment analysis.
Best practices for recycling evergreen content.
Free and paid tools and apps that help with managing multiple social media accounts.
Creating a useful content calendar and an editorial calendar to streamline the social media management process.
Monthly statistics and reporting that matters.
How social media integrates with other facets of digital marketing.
Eight planning checklists, workbooks, and templates to help get and keep organized.

Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing

Posted: April 5, 2022

Key takeaways:

Establish your content ecosystem and lay your digital footprint.
Create an engaging content calendar and build effective, omnichannel promotional plans.
Build an effective content operations model.
Create a robust SEO content strategy.
Learn to analyze and optimize your content.
Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.

2022 ECHO Awards | Nomination Deadline is November 8th

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