Upcoming Live Online Workshops and Webinars

Mark your calendar for these upcoming events with the Direct Marketing Association of Northern California.

Tuesday, May 11, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Email Marketing Fundamentals: Improving your campaign results with SMART objectives, copy, design, analysis and testing tactics


What You'll Learn

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

Wednesday, May 12, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Search Engine Optimization (SEO) Fundamentals Workshop


What You’ll Learn in this Workshop

  • The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
  • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
  • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
  • You’ll see how to test meta-tags to find the best one.
  • The workshop closes with local SEO for companies that have locations in several cities.
Friday, May 14, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Google Analytics Intermediate Workshop


This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

Key Takeaways

  • You’ll understand how to use Google Analytics to quickly understand your website’s audience
  • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
  • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Tuesday, May 18, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint


Key Takeaways:
  • After this course, you will be able to determine the reach of your company’s digital footprint.
  • You will also know how to secure your own devices, your own logins to prevent hacking and frustration with so many logins and generating so many wild passwords that are compliant and not repetitive.
  • How to plan for a disaster and create a basic chain of communication.
  • How to search for all the forgotten places you created logins years ago and jobs ago: You’d be surprised what you still have access to.
Wednesday, May 19, 2021
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Search Engine Optimization (SEO) Intermediate


What You’ll Learn
  • How keywords, ads, and landing pages work together in Google Ads.
  • How to use A/B Split Tests to test ads so you can develop the best ad.
  • The various kinds of ads, plus additional settings that automatically make ads for you.
  • Types of display advertising and how to work with those.
  • How to understand the data when testing Google Ads.
  • The five types of match modes in Google Ads.

Testimonials

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

It provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Provided the foundational information necessary to be prepared for GDPR compliance.

Misty Borg MisterekDirector of Marketing, Merchant & Gould

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Thanks for taking questions and providing responses.

Nice blend of legal versus non-legal.

David OnsagerManaging Partner and President, Bailey Onsager

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin
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