Thursday, October 20, 2022Live Online Certification Workshop (9 AM to 11 AM PDT)
2021-10-20 01:21:132022-10-05 11:38:07Influencer Marketing Masterclass, a 2-Part Series (Modules 1 & 2) Quick key take-aways:
- Where does Influencer Marketing fit into my organization.
- What metrics are important to understand for an influencer.
- How to formulate an influencer marketing strategy.
- Appropriately brief and manage an influencer campaign.
- Report on the results of a campaign.
- Integrate influencer content into paid media.
- Maximize reach and conversion of influencer content.
- Shoppable links on Instagram.
- Affiliate integration.
- Research and other aspects of influencers.
- Nano influencers—an emerging trend.
Tuesday, October 25, 2022Live Online Certification Workshop 9 AM to 11 AM Pacific Standard Time (PST)
2021-10-25 06:14:012022-08-31 10:36:18B2B Marketing Strategy Development Masterclass–Modules 1 and 2
From this masterclass you will understand the key fundamentals elements you need to construct an effective Marketing Strategy. The key takeaways will include:
- Understanding and executing a target market analysis.
- Identifying your brand gap and how to close it.
- Leveraging your core competencies with your target market pain.
- Building your thought leadership position.
- Learning a more detailed SWOT analysis and how to relate it to your positioning.
- Creating a more impactful message.
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
- Leveraging your SWOT results into your Product Strategy.
- Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
- Leveraging your SWOT results into your Strategic Alliance Strategy.
- Creating an effective Industry Trade Press Strategy.
- Insights on how to mine Key Market .
- Creating an effective Sales Enablement Strategy.
- 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.
Wednesday, October 26, 2022Live Online Certification Workshop (10:00 AM to 12:00 PM PST)
2021-10-26 09:33:402022-08-30 19:01:11Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix
This workshop helps you tap into methods that stretch marketing budgets, increase both sales and profits and develop a valuable, recession-proof, skill set that easily transfers across industries.
What to expect in this course:
- Why you should add affiliate marketing to your marketing strategy.
- Soup-to-nuts affiliate program set up process with screen shots.
- Common pitfalls and typical reasons programs fail.
- Case studies of successful programs.
- Competitor analysis of choices, offers and activities.
- Planning offers to affiliates, such as coupons, discounts and payout tiers.
- Create a referral and loyalty program to incentivize customers, affiliate partners.
- Live Q&A.
Thursday, October 27, 2022Live Online Certification Workshop (9 AM to 11 AM PDT)
2021-10-27 01:10:292022-10-02 19:59:19Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2022, a 3-Module Series
Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.
Understand how to engage with and grow relevant audiences.
Develop an engaging and aligned content strategy, considering key channels.
Learn how to develop an internal content creation system engaging relevant people from across the organization.
Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.
Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.
Thursday, November 3, 2022Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Standard Time, PST)
2021-11-03 01:01:302022-08-12 00:25:06Google Data Studio for Marketers | Turn Your Data Into Insights Key Takeaways:
- Prepare and connect to different data sources (both online and on-premise).
- Build data queries and manipulate their results.
- Create interactive data visualizations that professionally present your data.
- Create new custom fields using formulas to dig deeper into your data.
- Build automated, interactive dashboards and reports that communicate your data effectively.