Upcoming Live Online Workshops and Webinars

Mark your calendar for these upcoming events with the Direct Marketing Association of Northern California.

Thursday, October 20, 2022
Live Online Certification Workshop (9 AM to 11 AM PDT)

Influencer Marketing Masterclass, a 2-Part Series (Modules 1 & 2)

Quick key take-aways:
  • Where does Influencer Marketing fit into my organization.
  • What metrics are important to understand for an influencer.
  • How to formulate an influencer marketing strategy.
  • Appropriately brief and manage an influencer campaign.
  • Report on the results of a campaign.
  • Integrate influencer content into paid media.
  • Maximize reach and conversion of influencer content.
  • Shoppable links on Instagram.
  • Affiliate integration.
  • Research and other aspects of influencers.
  • Nano influencers—an emerging trend.
Tuesday, October 25, 2022
Live Online Certification Workshop 9 AM to 11 AM Pacific Standard Time (PST)

B2B Marketing Strategy Development Masterclass–Modules 1 and 2

Key Takeaways:

From this masterclass you will understand the  key fundamentals elements you need to construct an effective Marketing Strategy.  The key takeaways will include:

  • Understanding and executing a target market analysis.
  • Identifying your brand gap and how to close it.
  • Leveraging your core competencies with your target market pain.
  • Building your thought leadership position.
  • Learning a more detailed SWOT analysis and how to relate it to your positioning.
  • Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

  • Leveraging your SWOT results into your Product Strategy.
  • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
  • Leveraging your SWOT results into your Strategic Alliance Strategy.
  • Creating an effective Industry Trade Press Strategy.
  • Insights on how to mine Key Market .
  • Creating an effective Sales Enablement Strategy.
  • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.
Wednesday, October 26, 2022
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix

This workshop helps you tap into methods that stretch marketing budgets, increase both sales and profits and develop a valuable, recession-proof, skill set that easily transfers across industries.

What to expect in this course:

  • Why you should add affiliate marketing to your marketing strategy.
  • Soup-to-nuts affiliate program set up process with screen shots.
  • Common pitfalls and typical reasons programs fail.
  • Case studies of successful programs.
  • Competitor analysis of choices, offers and activities.
  • Planning offers to affiliates, such as coupons, discounts and payout tiers.
  • Create a referral and loyalty program to incentivize customers, affiliate partners.
  • Live Q&A.
Thursday, October 27, 2022
Live Online Certification Workshop (9 AM to 11 AM PDT)

Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2022, a 3-Module Series

Key Takeaways:
  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.
  • Understand how to engage with and grow relevant audiences.
  • Develop an engaging and aligned content strategy, considering key channels.
  • Learn how to develop an internal content creation system engaging relevant people from across the organization.
  • Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.
  • Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.
  • Thursday, November 3, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Standard Time, PST)

    Google Data Studio for Marketers | Turn Your Data Into Insights

    Key Takeaways:
    • Prepare and connect to different data sources (both online and on-premise).
    • Build data queries and manipulate their results.
    • Create interactive data visualizations that professionally present your data.
    • Create new custom fields using formulas to dig deeper into your data.
    • Build automated, interactive dashboards and reports that communicate your data effectively.


    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

    Jocelyn QuallDirector of Marketing, ABODA by RESIDE

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    It provided a lot of usable information that can be applied to our business.

    Julie FlannDigital Marketing Director, Nordic Ware

    Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

    Collette ChleboveMarketing Services Manager, Follett LLC

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund

    Provided the foundational information necessary to be prepared for GDPR compliance.

    Misty Borg MisterekDirector of Marketing, Merchant & Gould

    You answered the questions we had going into the webinar.

    Matt WernerMarketing Manager, The Bradbury Co, Inc.

    Thanks for taking questions and providing responses.

    Nice blend of legal versus non-legal.

    David OnsagerManaging Partner and President, Bailey Onsager

    Very knowledgeable presenters. Clear and well prepared structure.

    Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin
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