How to Use AI to Speed, Automate, and Enhance Video Production
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Introduction:
In today’s fast-paced world of communication, video is the de facto global marketing and sales language of choice. When you’re responsible for creating videos for social media, ads, landing pages, branding, and presentations, the pace of production can feel like drinking out of a firehouse. For busy marketing professionals, mastering the art of video scriptwriting and production using AI is a true game-changer.
From the first draft to the final cut, this four-module workshop introduces you to innovative AI techniques that can make your job easier and faster and enhance your creative video-making skills—even if you’ve never used AI before.
Content writer, AI expert, and journalist Jonathan Gabay will show you how to use AI to pitch storyboards, write scripts, plan production schedules, and produce and edit videos. In this course, you will:
- Unlock the potential of video to connect with diverse audiences, from internal teams and suppliers to global consumers.
- Learn AI-enabled best practices that elevate the quality of your content.
- Learn to leverage AI tools for precise script editing, ensuring your messages are polished to perfection.
- Explore video formats tailored to enhance your reach and impact.
- Adapt your video approaches, ensuring they remain current and engaging in an ever-evolving digital landscape.
This course is a dynamic learning environment where you’ll draw inspiration from outstanding examples, engage in practical exercises, and gain hands-on practice using AI for scriptwriting, planning, and video production tasks. Throughout this Masterclass, you’ll have the opportunity to collaborate with fellow marketing professionals, share experiences, learn from their insights, and receive expert guidance from your instructor.
We will be using the following applications during this course. We strongly recommend downloading free trial and/or full-use versions of the following software before the first module begins. Being able to follow along during the classes and having these applications available for practice and projects between modules will help you to learn much faster.
Wave – Online platform for live streaming, recording, editing, downloading stock video, and video hosting. Free plan with limited features, option to upgrade. (https://wave.videoWave.video)
Filmora – Online video editing suite, with templates, powered by AI. 14-day free trial. (https://filmora.wondershare.com)
Storykit – AI-powered, automated video creation. Free trial for up to five videos. (https://storykit.io)
Canva – Online design tool. The Pro version is strongly recommended, so you can fully utilize AI capabilities. 30-day free trial. (Download the full version at https://www.canva.com)
CapCut – AI-powered video editing tool for your phone, tablet, or desktop. Free and paid versions are available.(https://www.capcut.com)
ChatGPT 4 – Plus Plan recommended. Individual plans start at $20/month. (https://chat.openai.com)
Note: AI tools are evolving rapidly. We may update recommended titles.
Throughout all the modules, you will be offered ample opportunity to collaborate with fellow attendees, share experiences, learn from their insights, and receive additional guidance from your workshop leader.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Module 1: Transforming Your Content: Crafting Video Stories for a Digital Era.
Description:
In this first module, we dive deep into the dynamic world of video storytelling across multiple platforms and channels, ranging from Instagram and TikTok to LinkedIn. You’ll gain the insights and skills to tailor classic storylines to suit these diverse landscapes, ensuring your message resonates with your audience.
Key Takeaways:
- Explore techniques that ignite your creative spark and brainstorm outstanding video concepts.
- Elevate your video output from ordinary to extraordinary, captivating your viewers from start to finish.
- Align your content with precision, addressing your target audience’s specific needs and desires, making your communication compelling and genuinely resonant.
Module 2: Writing and Presenting Compelling Video Scripts.
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In the second module, you’ll harness the power of your brand’s genuine voice while captivating your target audience. You’ll also master the art of concise yet impactful video scripting, exploring various styles and even developing brand protagonists that personify your message.
Key Takeaways:
- Gain insights into a range of AI-driven video prompting methods that help you craft compelling narratives.
- Breathe new life into traditional scripting structures, making them engaging for today’s diverse audiences.
- Edit your scripts effectively, ensuring your essential messages are understood and appreciated.
Module 3: Unleashing AI’s Creative Power.
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In this third module, we delve deep into the world of professional AI video production and editing techniques, unveiling the trade secrets that transform your brilliant ideas into captivating, polished videos. Step by step, you’ll explore how AI can become your creative ally, guiding you in developing comprehensive production schedules.
Key Takeaways:
- Refine your video framework, ensuring your narratives are engaging and impactful.
- Edit content to resonate with different audiences on a personal level.
- Put the finishing touches on your presentations, ensuring they are optimized for various distribution channels.
Module 4: Stepping into the Spotlight: Presenting Your AI-Enhanced Creations.
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
It’s time to shine in this final module as you showcase your remarkable AI-supported video production. With guidance from your workshop leader and peers, you’ll gain valuable experience and constructive feedback to elevate your work to new heights.
Key Takeaways:
- Develop the skills and self-assurance to present your brilliant concepts with conviction and professionalism.
- Engage in a collaborative feedback exchange with fellow workshop attendees, benefiting from diverse perspectives to refine your creations.
- Ensure your videos meet the essential criteria, addressing your business objectives and creative aspirations.
How to Convince Your Boss Why You Should Take this Class:
Your organization deserves to remain ahead of the competition in the ever-evolving landscape of video content creation.
Enroll today to elevate your scriptwriting skills, harness the potential of AI, and gain practical knowledge to create compelling video scripts that resonate with your audience while keeping your brand message at the forefront of minds.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists so you can do this yourself.
- Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
This workshop is tailored for digital marketing professionals, including social media specialists, event managers, communications experts, agency creatives, PR practitioners, and copywriters. It is ideal for beginners seeking to build a solid scripting foundation and experienced professionals looking to use AI technologies to elevate skills.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Workshop dates and times:
FALL
Module 1: Transforming Your Content: Crafting Video Stories for a Digital Era.
Prerecorded online.
Module 2: Writing and Presenting Compelling Video Scripts.
Prerecorded online.
Module 3: Unleashing AI’s Creative Power.
Prerecorded online.
Module 4: Stepping into the Spotlight: Presenting Your AI-Enhanced Creations.
Tuesday, November 19, 2024
from 9:00 a.m. to 11:00 a.m. PST.
