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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Use Social Media for Marketing | Best Practices
Posted: October 28, 2019
Our Goal
To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.
Search Engine Optimization (SEO) Fundamentals Workshop
Posted: October 30, 2019
What You’ll Learn in this Workshop
The first session opens with a review of the basics of SEO. What is SEO? Why use SEO? How does it work? This is explained with visual examples.
We then go on to keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.
You can easily find and test 10,000 keywords to get the best ones. You’ll see how to easily find keywords in other languages.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Account Based Marketing (ABM) for Mid-Size Firms during COVID-19 & Best Practices for 2021
Posted: November 4, 2019
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic Go-to-market and pipeline building program during COVID-19 with a positive ROI.
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CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
