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Remarketing is the process of reaching out to the 98% of people who landed on your website but who didn’t convert. A remarketing campaign can result in double digit response rates and 100-200% ROI if done properly. Many advertisers are not taking full advantage of remarketing though, limiting their efforts to just one platform and leaving potential conversions on the table. A well-designed, multi-platform remarketing campaign can combine different user data from each platform into a super engine for success.
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
Google and Bing have all pushed the boundaries of how they look at websites to try to give users the most relevant organic results. Voice search, natural language processing and Artificial Intelligence (AI) are all driving innovation in search marketing.