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Want to stand out for the holidays and crush your holiday marketing and sales goals this season? Then our September DMAnc.org event is for you! Come enjoy a great dinner and a beer or wine, at the newly designed, award-winning China Live venue in San Francisco. Our panel of experts will share proven strategies and tactics to drive more sales for the holidays.
In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.