Tuesday, February 27, 2018
Monthly Seminar

(5:30 pm – 7:30 pm PST)

Networking Event & Panel Discussion with Wine, Beer & Hors d’Oeuvres

Panelists:

Kim Johnson, EVP, Managing Director, HERO Marketing

Colin McCracken, Head of Marketing for Metromile

Mike Gunderson, President, Gunderson Direct, Inc.

Moderator: Steve Rhodes, Senior Innovations Specialist, Japs-Olson Company

Panel Discussion Description:

What marketing channel is best for your organization? Offline? Online? Social? Maybe a mix? Sometimes it can feel like a big black box. Engage with our panel of industry leaders and learn how they are leveraging data-driven online, social and offline media to increase response, conversion and ROI. Representing a variety of verticals, these marketing experts will open their box of tricks and share their experience and best practices related to multi-channel marketing efforts and tactics to increase the accuracy of channel attribution.

Key session takeaways will include:

  1. Best practices for driving more response faster
  2. How to utilize cross channel data to target prospects in multiple channels
  3. Tactics to enhance the accuracy of your channel attribution, allowing you to put budget where it makes the most impact!

Special offer: If you join the DMAnc today, you will be able to attend this panel discussion at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

2018-02-27 17:30:00 2018-02-27 19:30:00 America/Los_Angeles How to determine the best marketing channel mix through creative, data, and analysis Conference MacArthur Park restaurant, 27 University Avenue, Palo Alto, CA 94301 Laurie Beasley lbeasley@beasleydirect.com

SEMINAR DETAILS

Location:
MacArthur Park restaurant
27 University Avenue
Palo Alto, CA 94301
(650) 321-9990
Directions
Right next to the Palo Alto Caltrain Station.

The DMAnc reserves the right to change location and will notify all registrants if a change occurs.

Networking Event & Panel Discussion with Wine, Beer & Hors d’Oeuvres

Panelists:

Kim Johnson, EVP and Managing Director, HERO Marketing

Colin McCracken, Head of Marketing for Metromile

Mike Gunderson, President, Gunderson Direct, Inc.

Moderator: Steve Rhodes, Senior Innovations Specialist, Japs-Olson Company

Time:
5:30-6:00pm PST Registration & Networking
6:00-7:30pm PST Panel Discussion, Wine, Beer & Hors d’Oeuvres

Cost:
DMAnc Member: $55
non-Member: $75
Student/Teacher: $45

Bonus:
Attend This Month’s Panel Discussion Free When You Join the DMAnc.

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at lbeasley@beasleydirect.com; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

Testimonials

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve Newman
Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnell
Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando Rodriguez
Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert Callaghan
Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel Artz
Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn Orlando
Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPoint
Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas Keady
Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve Naughton
Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina Varela
Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea Copeland
Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy Ozawa
Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe Caldeira
Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco Santoro
Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas Keady
Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather Suburu
Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana Tehrani
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken Berry
Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty Coleman
Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane Rames
Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest Khirallah
Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth Inpyn
Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve Borg
Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla Haley
Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy Friedman
Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie Beam
Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate Coghlan
Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy Schmidt
Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit Magor
Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim Johnson
Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’Brien
Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide Hill
Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris Otchy
Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana Tehrani
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine Vaughan
Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff Horning
Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh Krishnan
Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe Caldeira
Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko Ramirez
Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen Olson
Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle Walters
Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia Garavaglia
Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret Guild
Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen Israelson
Ellen IsraelsonCMO, Jewish Communal Fund
Summary
Event
How to determine the best marketing channel mix through creative, data, and analysis
Location
MacArthur Park restaurant, 27 University Avenue,Palo Alto,California-94301
Starting on
February 27, 2018
Ending on
February 27, 2018
Description
What marketing channel is best for your organization? Offline? Online? Social? Maybe a mix? Sometimes it can feel like a big black box. Engage with our panel of industry leaders and learn how they are leveraging data-driven online, social and offline media to increase response, conversion and ROI. Representing a variety of verticals, these marketing experts will open their box of tricks and share their experience and best practices related to multi-channel marketing efforts and tactics to increase the accuracy of channel attribution.
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