This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.
What you’ll learn:
- Coding and design tips for mobile and PDAs
- How spam filters work and how to get your emails through them
- Checklists for spammy words and coding errors to avoid
- How to choose which email sending platform is best for you
- Advanced techniques for sending emails on Marketing Automation platforms
- How to integrate email response data with your CRM system
Instructor: David Beasley
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.