In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
What you’ll learn:
- Making the go-to-market plan
- Demand generation list strategies
- Tools for determining buyer intent
- Lead scoring best practices
- Optimizing lead nurturing
- How to make marketing automation work for you (and not the other way around)
- What PPC, SEO and Social Strategies work best
- How to optimize Email, Direct Mail and Telemarketing
Instructor: Laurie Beasley
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.