This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This is a new regulation taking effect in the European Union May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face a penalty of 4% of gross revenue. Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start working on your data privacy compliance now.
This session will cover the regulation definitions and general guidelines affecting business practices: accountability, data governance, special use cases, incident controls, data subject rights & procedures, internal auditing & training, and data security. All of these areas impact marketing in particular, and we’ll show specific examples of GDPR implementations, and how to capture or re-capture consent from European customers.
Key questions answered:
- What is GDPR and how does it affect me?
- What is required to be GDPR compliant?
- What are the risks and penalties involved in ignoring GDPR?
- Can I repurpose or pair GDPR compliance with other regulatory standards?
- Specific examples of GDPR implementations.
- How your lead forms and subscription center must change.
- Campaign ideas to re-capture consent.
Who is this workshop for:
- Web masters
Sign up early as limited space is available for this workshop.
Lee Springer, CTO — The Electron Shop
Everett L. Monroe, Attorney — Hanson Bridgett LLP
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.