Fall Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This is part three of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or a la carte.
The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.
This is part three of the three-part series on Google Analytics, led by Andreas Ramos.
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details).
What You’ll Learn
In the Fundamentals session, we learned how to install and configure Google Analytics. By now, it should be producing good, clean data for you.
In the Intermediate session, we went through the first two major report sections of Google Analytics: Audience and Acquisition.
In the Advanced session, the third and final session, we cover the Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.
- Behavior: What are your visitors doing at your website? Now that we know all about them and how they came to your website, let’s look at what they’re doing at the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
- Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
- We’ll close with notes about the reality of using Google Analytics at companies
- There will be lots of opportunity for your questions.
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
- You can listen to the complete presentation with audio as often as you like
Three-Part Course on Google Analytics
This is the final course of the three-part course for Google Analytics.
Who Is the Course for?
- Senior staff, managers, and directors who are responsible for digital marketing
- You will be able to understand Google Analytics so you can manage agencies or contractors
- Agencies can improve their Google Analytics services to clients
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.