Date: Friday, February 28, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-2-28 10:00:00 2020-2-28 12:00:00 America/Los_Angeles Google Analytics Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Fall Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details). Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

  • In Analytic Fundamentals, we’ll cover the theory, installation, and configuration of Google Analytics
  • How to install and configure Google Analytics
  • How to find the analytics tracking tag and how to install it in your website
  • How to set up and use views, dashboards, export reports, and automated reports
  • How to set up and use custom alerts
  • Use filters to remove junk data and get clean data. You’ll learn how to install thirteen filters, step-by-step, with full details.

Key Takeaways

  • You’ll learn how to install and configure Google Analytics
  • This includes visitors to your website, SEO, paid search (SEM), email newsletter, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)
  • By knowing your audience, you can design articles and images that appeal to them
  • You can also make decisions about pages, translations, markets, and so on

Bonus Material

  • Five-page handout on how to use Google Analytics for SEO
  • Thirteen Google Analytics filters for you to install (with instructions)
  • You can listen to the complete presentation with audio as often as you like

Three-Part Course on Google Analytics

This is the introduction course of the three-part course for Google Analytics where we cover installation and configuration. The next two workshops (Intermediate and Advanced) will cover how to use Google Analytics by looking at the major report sections: Audience, Acquisition, Behavior, and Conversions.

Who Is the Course for?

  • Senior staff, managers, and directors who are responsible for digital marketing
  • You will be able to understand Google Analytics so you can manage agencies or contractors
  • Agencies can improve their Google Analytics services to clients

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-2-28 10:00:00 2020-2-28 12:00:00 America/Los_Angeles Google Analytics Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!

Diana SamuelDigital Analyst, Colorcon

You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting

Candice VaretoniAVP Marketing Officer, Orange Bank & Trust Company

This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.

Lydia KinneyDigital Content Coordinator, AAU Sports

Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!

Deanna JohanPublic Relations and Sponsorship Specialist at Gurnee Park District

Knowledge sharing was excellent!

Toni SchottenhammerVP of Marketing, Cathedral Corporation

I am Google Analytics illiterate and I understood everything!!!!

Jessica Cole-ReccoContract Administrator - Client Manager, Better Living Now

Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.

Catherine WestonMarketing Manager, Better Living Now

Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.

Hallie MarksMarketing and Communications Specialist, HRH Care

This was a great course to start the journey into your company’s website analytics.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.

Melanie DebelakDirector of Marketing, Keene Building Products

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Summary
Event
Google Analytics Workshop--Fundamentals
Location
Live Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
February 28, 2020
Ending on
February 28, 2020
Description
This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or a la carte.
Offer Price
USD 250