Date: Friday, March 5, 2021
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2021-03-05 10:00:00 2021-03-05 12:00:00 America/Los_Angeles Google Analytics Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 16 books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details). Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

  • In Analytic Fundamentals, we’ll cover the theory, installation, and configuration of Google Analytics
  • How to install and configure Google Analytics
  • How to find the analytics tracking tag and how to install it in your website
  • How to set up and use views, dashboards, export reports, and automated reports
  • How to set up and use custom alerts
  • Use filters to remove junk data and get clean data. You’ll learn how to install thirteen filters, step-by-step, with full details.

Key Takeaways

  • You’ll learn how to install and configure Google Analytics
  • This includes visitors to your website, SEO, paid search (SEM), email newsletter, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)
  • By knowing your audience, you can design articles and images that appeal to them
  • You can also make decisions about pages, translations, markets, and so on

Bonus Material

  • Five-page handout on how to use Google Analytics for SEO
  • Thirteen Google Analytics filters for you to install (with instructions)
  • You can listen to the complete presentation with audio as often as you like

Three-Part Course on Google Analytics

This is the introduction course of the three-part course for Google Analytics where we cover installation and configuration. The next two workshops (Intermediate and Advanced) will cover how to use Google Analytics by looking at the major report sections: Audience, Acquisition, Behavior, and Conversions.

Who Is the Course for?

  • Senior staff, managers, and directors who are responsible for digital marketing
  • You will be able to understand Google Analytics so you can manage agencies or contractors
  • Agencies can improve their Google Analytics services to clients

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-03-05 10:00:00 2021-03-05 12:00:00 America/Los_Angeles Google Analytics Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

If you are entering the marketing world, this workshop is definitely a great way to start.

Patricio LaboyE-commerce Manager at Carstens, Inc.

This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

This workshop offers a great way to get started with Google Analytics, the key concepts required to embed tags and start tracking user data on your website. User Data is critical to improving results from your web presence and Andreas de-mystifies a process that is loaded with jargon and technology terms that can often intimidate.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!

Diana SamuelDigital Analyst, Colorcon

I thought this webinar was very informative, even for someone who has been working with GA for a number of years. I also liked the care they placed on telling us about the upcoming changes to GA. Looking forward to the other two webinars in the series.

Dawn HockermanDigital-Marketing Media Services, Nordic Group of Companies

Fantastic introduction to a critical part of selling in America today!

VW TozerExecutive Vice President, American Dawn, Inc.

Lots of great information that gave me a better understanding of Google Analytics.

Angelique TurnerMarketing at Bullock Tice Associates

You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting

Candice VaretoniAVP Marketing Officer, Orange Bank & Trust Company

This workshop really helped me better understand the basics on Google Analytics. With a better understanding of how Google Analytics works, I am looking forward to using this platform more.

Chrystina TurnerMarketing Coordinator, Green Cloud Technologies

This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.

Lydia KinneyDigital Content Coordinator, AAU Sports

Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!

Deanna JohanPublic Relations and Sponsorship Specialist at Gurnee Park District

Knowledge sharing was excellent!

Toni SchottenhammerVP of Marketing, Cathedral Corporation

I am Google Analytics illiterate and I understood everything!!!!

Jessica Cole-ReccoContract Administrator - Client Manager, Better Living Now

Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.

Catherine WestonMarketing Manager, Better Living Now

Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.

Hallie MarksMarketing and Communications Specialist, HRH Care

This was a great course to start the journey into your company’s website analytics.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.

Melanie DebelakDirector of Marketing, Keene Building Products

I thought it was great and I learned a great deal!

Datonn HankeMarketing Specialist, Swiderski Equipment

Andreas is an excellent instructor with evident expertise in the course material.

Communication Associate, Aquasol Corporation

It was helpful and informative. A good first step into learning about Google Analytics

Meaghan FitzpatrickProject Manager, Instinet, LLc

DMA NCs Google Analytics Fundamentals is a must for any person responsible for Marketing, analytics reporting. This class is virtual, hands on, and provides critical how-to’s on how some simple steps can make a world of difference with website and SEM reporting to drive business decisions!

Carmen AsteinzaVP Marketing, Oriel Stat A Matrix

Excellent introduction to the fundamentals of Google Analytics.

Theresa RennerMarketing Communications Manager, Encoder Products Company

As a digital marketing specialist for a nationwide company with google analytics already set up, this course has helped me so I can go double check our account set up and ensure we put on the proper data filters.

Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services

This is a great course regarding Google Analytics Fundamentals. Highly recommend!

Morgan Von AhsenDirector, Media Programs, Cambridge Investment Research, Inc.

DMA’s presentation was clear and easy to navigate. With the detailed instructions provided, I am now confident in the subject matter.

Ranelle PorterDigital Marketing Associate, Eastern Bank

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

“I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

I learned how to effectively set up Google Analytics for my website. Thanks for all the great information!

Danny HousemanMarketing Coordinator, Solutran

Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.

Christina HillmanOn Boarding, Flick Fusion Video Marketing

Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics fundamentals presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.

Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.

Very informative and useful information.

Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.
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Summary
Event
Google Analytics Workshop--Fundamentals
Location
Live Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
March 5, 2021
Ending on
March 5, 2021
Description
This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or a la carte.
Offer Price
USD 250