Wednesday, September 19, 2018
DMAnc Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2018-9-19 10:00:00 2018-9-19 12:00:00 America/Los_Angeles Nurturing Your Customers Using Personas and Journey Mapping DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Workshop Description

Once you have actually landed that customer – what now?  All that money acquiring them should encourage you to keep and grow them as well!

In this two hour workshop we will help you design and execute an effective customer nurturing program for your b2b or b2c company.  The focus will be to instruct you on key elements of a nurturing program and then prepare you with examples to help you develop a tactical plan.  Whether you’ve starting work on your persona and journey mapping — or not – this will give you the tools to develop these elements and construct your plan.

We will present an overview of:

  • Customer Retention and Growth Nurture Strategy vs. Mass or Targeted Campaigns
  • Customer Segmentation/Personas to help understand your customers value/needs/behavior to enable you to focus on who and what is important to them
  • Outside in – Journey mapping to understand the friction in your customer’s experience
  • Inside out – to help be ready to provide the right information, offers, timing and cadence
  • Progressive profiling to keep learning about them
  • Preference management
  • Creating living plans

Objectives for this workshop:

  • Gain a basic understanding and foundational knowledge of creating effective, personalized programs focused on:
    • Understanding your customer base – Best/Average and Least Value
    • Profiling them so you understand their needs and then can provide engaging information and touches
    • Using Journey mapping to understand their channel and interaction behavior to appropriately target them and understand moments of truth
    • Look at scoring the outside in and the inside out to ensure that you are profitably marketing to the right groups
  • Leave with the tools to create your own plan

Who is this workshop for:

Demand Generation Lead

Manager of Marketing (General)

Marketing Campaign Strategist

Marketing Campaign Analyst

Database Marketing Team member

Customer Experience Manager or Lead

Customer Retention Specialist

Customer Success Team members

Instructor: Valerie Peck

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2018-9-19 10:00:00 2018-9-19 12:00:00 America/Los_Angeles Nurturing Your Customers Using Personas and Journey Mapping DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund
Summary
Event
Nurturing Your Customers Using Personas and Journey Mapping
Location
Online,
Starting on
September 19, 2018
Ending on
September 19, 2018
Description
Once you have actually landed that customer – what now?  All that money acquiring them should encourage you to keep and grow them as well! In this two hour workshop we will help you design and execute an effective customer nurturing program for your b2b or b2c company.  The focus will be to instruct you on key elements of a nurturing program and then prepare you with examples to help you develop a tactical plan.  Whether you’ve starting work on your persona and journey mapping -- or not – this will give you the tools to develop these elements and construct your plan.
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