DMAnc.org Online Certification Workshop

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This three-part Google Ads series is led by Andreas Ramos, author of fourteen books on SEO, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.

Part 1: SEO Fundamentals

Individual workshops $250 each, Now $200 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This three-part series is led by Andreas Ramos, author of sixteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

You can take this course as part of the series or à la carte.

Our Goal

Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

The first session covers keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.

You can easily find and test 10,000 keywords to get the best ones. You’ll see how to find keywords in other languages.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and eBooks. Lots of opportunity for your questions.

Key Takeaways

  • Keyword spreadsheet
  • Keyword Research: Ten ways to find keywords, including your competitors’ keywords
  • How to sort and test your keywords
  • How to translate keywords
  • Make permutations of keywords
  • Use SEO for SEO, SEM, Social, Email, Content…
  • SEO for multiple locations

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags

Three-Part Course on SEO

This is the introduction course of the three-part course for SEO. You can continue with SEO Intermediate and SEO Advanced.

Who is the course for

  • Anyone who wants their website to show up in search engines
  • Anyone who wants to work in SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Part 2: SEO Intermediate

Individual workshops $250 each, Now $200 each. Enroll here for SEO Intermediate only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This three-part series is led by Andreas Ramos, author of sixteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Part Two of the Three-Part SEO Workshop

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and eBooks. Lots of opportunity for your questions.

The Goal

Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn in this Workshop

The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results

Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spreadsheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code.

We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.

Key Takeaways

  • What are meta-tags?
  • How keywords, meta-tags, and pages work together
  • Write meta-tags
  • Spreadsheet to manage meta-tags
  • Test the meta-tags
  • Google Updates
  • Google banned topics and re-inclusion
  • SEO and Webpages, blog tools, internal site search, bounce rates, SPA sites
  • SEO for Images: Google Lens, ALT tags and EXIF
  • SEO for Video and Youtube

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Links to the top SEO newsletters so you can keep up
  • Spreadsheet for managing your meta-tags

Three-Part Course on SEO

This is the second course of the three-part course series for SEO. You can continue with SEO Advanced, which covers methods and tools that agencies use to handle 200,000 keywords in multiple languages.

Who is the course for

  • Anyone who wants to work in SEO
  • Senior staff, managers, and directors who are responsible for SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Part 3: SEO Advanced

Individual workshops $250 each, Now $200 each. Enroll here for SEO Advanced only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This three-part series is led by Andreas Ramos, author of sixteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Part Three of the Three-Part SEO Workshop Series

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and eBooks. Lots of opportunity for your questions.

Our Goal

Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn in this Workshop

This is the final session, so we’ll look at advanced SEO.

We’ll look at how Google indexes and ranks webpages. Learn about the Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. You’ll see what you can do to improve your chances of better page reviews.

We then look at a powerful SEO tool.

Topics include:

  • How Google ranks websites
  • SEO Tool: Screaming Frog
  • See all of your meta-tags
  • See the pages with missing tags
  • See which tags are too long
  • See all internal links, including the broken internal links
  • See all outgoing links
  • Find missing 404-error pages at your site
  • How to use 301s to fix 404s (and what that means in plain English)
  • See which pages can’t be indexed by search engines
  • Make sitemaps for XML and Image XML
  • See which pages open slowly so you can improve them
  • See which images don’t have ALT tags
  • How to do link building
  • How to disavow bad incoming links
  • Global SEO with HREFLang tags (with examples) for international SEO
  • Schema, OpenGraph, Featured Snippets: What these are and how to use them
  • SEO for Social Media
  • Analytics for SEO
  • More SEO: Canonical, ADA…
  • SEO checklist
  • How to set up an SEO help desk at your company
  • Future of SEO
  • SEO for Voice
  • Additional reading list

You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.

Key Takeaways

  • You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
  • This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags
  • Spreadsheet tool to translate your keywords into 44 languages

Three-Part Course on SEO

This is the final course of the three-part series on SEO.

Who is the course for?

  • Anyone who wants to work in SEO
  • Senior staff, managers, and directors who are responsible for SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist
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