DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
Winter Special: 20% Off
Regularly $250, Now $200
Local search is different. You need to know how to play the game even if you don’t have a storefront or a local office. 30% of all searches now have local intent, and if you’re not optimized you’ll lose business to more agile competitors. The smart marketer will ensure that he gets his products in front of the searcher’s eyes by taking advantage of Google’s local search technology.
This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website, whether you are a national brand or a one-location operation. We will look at the following areas:
Smart keyword and language to increase local visibility
Understanding how Google looks at location information and searches
Learning how to stay abreast of the latest changes by Google
Mobile search: what is it, how it differs from desktop and why it matters
Learn how to optimize a national site so that individual locations rank well in local search
A review of different directory listings services
The importance of reviews and citations to ranking well in search
Sign up early as limited space is available for this workshop.
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
How can it benefit your company, your department, and even you?