Friday, December 7, 2018
DMAnc Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2018-12-7 10:00:00 2018-12-7 12:00:00 America/Los_Angeles Pay Per Click Advertising Fundamentals Online Laurie Beasley lbeasley@beasleydirect.com

As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater.  Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.

What you’ll learn:

  • Defining what PPC advertising is and isn’t
  • Understand how to set up a new AdWords account to be successful
  • Researching and identifying the right keywords to be successful
  • Using match types to find the sweet spot between click volume and price
  • What is quality score and how to use it to save money
  • How to write an ad that generates both clicks and conversions
  • How to track and optimize your ad spend
  • How to target your campaign to the right searcher to get the best results
  • Google Shopping Ads – creating campaigns and maximizing ROI

Who it is for:

  • Anyone who wants to learn the world’s most popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their website
  • Marketing Managers who need to use AdWords to drive leads, sales and revenue
  • Marketing leadership who manages AdWords agency relationships

Instructor: John Thyfault

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2018-12-7 10:00:00 2018-12-7 12:00:00 America/Los_Angeles Pay Per Click Advertising Fundamentals Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

PPC Advertising Fundamentals provided very useful content that was presented expertly. Terms and strategies were easily digested and can be handily applied to my company’s pay per click planning, going forward.

Jenn Durst-JarrellDirector of Marketing, Inteserra Consulting Group

Full of useful information that can be applied immediately.

Michelle KennedyDirector of Marketing, AlliedPRA, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent overview, this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing
Summary
Event
Pay-Per-Click Advertising Fundamentals
Location
Online,
Starting on
December 7, 2018
Ending on
December 7, 2018
Description
As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities.
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