CONNECT WITH US
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You’ve mastered the basics of Google Analytics and how to use it to understand the interaction of your customers with your website using the standard reports available. But you know that there is more that Google Analytics can show you through digging in to its customization features. Whether you are trying to craft a custom report, segment or dashboard or trying to integrate third party data into your Analytics results, you know that there is more you can do.
Once you’ve driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.