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Social Media Advertising Best Practices: How to create and run ads on Facebook, Instagram, LinkedIn, Twitter and Pinterest
As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics.
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.