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Special Podcast Strategy and Promotion Masterclass Pricing: 2-Part Series of Workshops for $600 $425. Enroll here.

Podcast Strategy and Promotion Masterclass

Special Podcast Strategy and Promotion Masterclass Pricing: 2-Part Series of Workshops for $600 $425. Enroll here.

Introduction:

This is a two-part Podcasting Masterclass series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional.  The first module will help you build a successful podcast—and save you from mistakes, time, and embarrassment long before you turn on the microphone.  The second module will help you refine your show, your process and marketing to increase your downloads and shares.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Quick summary of key takeaways:

  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will cover the list of prep steps so you start successfully.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.

Podcast Strategy and Promotion Masterclass Workshop Dates and Times:

Module 1: Learn How to Set Up a Podcast that Won’t Fail.
Tuesday, July 12, 2022, 10:00 am to 12:00 pm (PDT).

Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares.
Tuesday, July 26, 2022, 10:00 am to 12:00 pm (PDT).

Podasting Module 1: Learn How to Set Up a Podcast that Won’t Fail, July 12, 2022

Special Podcast Strategy and Promotion Masterclass Pricing: 2-Part Series of Workshops for $600 $425. Enroll here.

This is the first in a two-part workshop series, designed to help you build a successful podcast—and save you from mistakes, time, and embarrassment long before you turn on the microphone.

This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.

Key Takeaways

  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will help you with a list of questions if you consider outsourcing all or part of the production process.
  • We will cover the list of prep steps so you start successfully.
  • To keep the momentum and listener list building, you’ll have learned how to create steady content.

Enroll in the Masterclass 2-Part Series

Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares, July 26, 2022

Special Podcast Strategy and Promotion Masterclass Pricing: 2-Part Series of Workshops for $600 $425. Enroll here.

This is the second in a two-part workshop series. This course will help you refine your show, your process and marketing to increase your downloads and shares.

We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.

As a bonus, at the end of this workshop, you’ll be able to download several checklists, and templates covered in the course.

Key Takeaways

  • After this course, you will be able to plan out the strategies to share your episodes more effectively immediately and in the future.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.
  • We’ll give you ideas on how to get your guests and staff enthused about promoting your shows and how you can make it easy for them.

Enroll in the Masterclass 2-Part Series

How to Convince Your Boss Why You Should Take This Workshop

  • Your sales team is asking for additional ways to get in front of prospects—inviting them as a guest would do it.
  • You have a lot of video content that falls flat after you publish it on YouTube.
  • Your company has acquired another company and everyone needs to get to know each other better, FAST to prevent turnover and build unified culture.
  • You need to stay up with your competitors that have podcasts.
  • You need a new way to include strategic partners, clients, and team members to encourage them to talk about your company and services.
  • Once it’s set up, a lot of the promotion is done automatically helping us with continued reach in all social venues.
  • It can give new life to previously popular reports or blog posts by turning them into an audio version.
  • You need a way to position your company as THE SOURCE on your specialized topic—once they hear your hosts they’ll be happy to turn to them as ‘the expert’ on the topic.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • List of selected items for additional reading.

Download Material

  • As a bonus, at the end of this series, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
  • You’ll get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
  • You’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.
  • You’ll be able to download checklists, and templates for maintaining the tasks for each episode.
  • We’ll provide you a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
  • We’ll go through transcripts and boost packages to make the most of your content, and give you a sample.
  • You’ll also get a file structure to keep your show on track so there are no missing steps.

Who is the course for?

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.

The Presenter

Susan Finch

Strategic Content & Brand Strategist, Podcast Services
Susan Finch Solutions

Susan Finch sitting by a window

A PR and Marketing professional for over 30 years, Susan Finch gives you control of your marketing plan AND translates geekspeak into plain English. Over the past seven years, she’s been producing podcasts for various B2B companies including VanillaSoft, Altify, Lola.com, ConnectAndSell, Siemens, and more. Currently, she’s producing nine weekly shows and another six that are twice or once a month. Start to finish, she guides her podcast hosts and teams into creating successful shows. She’ll create a customized marketing plan that includes a thorough use of your great content using video, voiceover audio, strategic alliances, and client advocacy. Susan offers clients assistance by creating training materials, libraries to allow them to delegate in-house, or take the reins themselves. Susan brings a new perspective to the knowledge you have and may take for granted. Everything she does involves one or more of these elements: Create, Teach, Inspire, Advocate. Her clients know they’ll have to do some work, but they will all admit they are grateful for the knowledge and control they gain. Many still choose to have her do EVERYTHING, but some only come back quarterly for tune-ups and have her review their sites monthly to keep them running smoothly.  Her speaking events include training sessions, inspirational talks, workshops and more. https://susanfinch.com

Testimonials

My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonCathy Pendleton Manager of Content Development at Ergon, Inc.

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity
Summary
Event
Podcast Strategy and Promotion Masterclass, a 2-part Series of Workshops
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
July 12, 2022
Ending on
July 12, 2022
Description
This is a two-part Podcasting Masterclass series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. The first module will help you build a successful podcast -- and save you from mistakes, time, and embarrassment long before you turn on the microphone. The second module will help you refine your show, your process and marketing to increase your downloads and shares.
Offer Price
USD 425
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