How to Rank in the Age of Artificial Intelligence
Special Summer Pricing: Regularly, $1,400 is now 50% off—$700. Enroll here (June 2025 series).
Special Summer Pricing: Regularly, $1,400 is now 50% off—$700. Enroll here (July 2025 series).
Google’s recent I/O 2025 event revealed a central pivot: AI-first and AI-everywhere. That means every Google tool and service will now be powered by AI and integrated into organic and paid search marketing. Not only is Google moving to AI, but users are also moving to AI at an astonishing rate, creating unprecedented drops in traffic to content websites that are not optimized for AI.
This marks a shift in how we must optimize our web experiences for the future of search. We’re moving beyond “websites with text and images” to AI-driven multimodal experiences, where text, images, video, and audio converge.
This course isn’t about using AI to do SEO. It’s about doing SEO that works for AI. Learn how to optimize your site to appear not only in Google Search but also in tools like Google’s AI Overviews (AIO), ChatGPT, Gemini, Copilot, Meta, and Perplexity. Understand what datasets power these AIs and how to get your brand included.
You’ll still learn how to use some traditional SEO techniques to good effect—like indexability and backlinks—but many old practices no longer apply. New strategies include:
- Writing in a conversational tone for AI interpretation.
- Creating multimodal content.
- Using markdown, schema, and multi-format sitemaps (text, images, video, audio).
- Preparing for agent-based interactions, where software agents will access and interact with your site autonomously.
This course prepares your organization for the AI-first and agent-driven future of search.
In This New DMAnc Course, You Will Learn:
- What’s happening? Understand how AI is transforming search engines and marketing.
- Prompt Crafting for AI: Learn how to create effective prompts that set AI roles, tasks, and contexts for generating audience-specific content.
- How to do SEO for AI: Learn how to write AI-optimized web pages and ensure discoverability by AI systems.
- Google Analytics 4.0 for AI: Set up GA4 to track which AI platforms drive traffic and engagement.
Flexibility to Fit Your Schedule:
Can’t attend live? No problem. All sessions are recorded, and materials are available for on-demand access, so you can learn at your convenience.
Module 1: SEO for AI
This module starts with the basics. We’ll explore how Google and AI systems determine which pages to display in search results. You’ll learn how AIs use Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to select pages and how to write prompts that help AI accurately represent your brand.
You’ll learn:
- How AI is transforming digital marketing and what’s coming next.
- How AIs summarize and select content.
- How to get your site into AI training datasets.
- Which AIs act as search engines—and how to track them.
- How Google applies E-E-A-T and how to write for it.
- How to write compelling prompts that guide AI outputs.
- How to produce multimodal content aligned with your audience.
Module 2: Optimizing Keywords, Multimodal Content, and Speed Using AI
This module focuses on writing conversational text, optimizing multimodal content, and improving page speed. You’ll also learn how to create content that the AIs easily understand. Traditional SEO isn’t entirely gone. AI tools are very good at writing (or rewriting) your TITLE and DESCRIPTION tags.
You’ll learn:
- How to identify and use conversational phrases and questions.
- The difference between keywords and themes.
- How to structure multimodal content.
- How to compress images for performance.
- How to optimize crawl budgets.
- How to use Google tools for performance insights.
- How AI tools can generate effective metadata.
- How to match the right AI tool to the task.
Module 3: Technical SEO for AI-First Visibility
Technical SEO comes up from the basement to become the core of SEO for AI. We’ll cover the technical foundation required to support AI-first SEO. You’ll see examples of schema, markdown, and XML, why these matter, and how to use your AI to add this to your pages. From tags and redirects to schema and markdown, you’ll get hands-on strategies that support search visibility in Google and AI engines.
You’ll learn:
- How to use Google Search Console and Bing Webmaster Tools for AI.
- How to configure robots.txt, canonical tags, and llms.txt.
- How to create XML sitemaps for all content types.
- How to apply Schema to enrich structured data.
- How to implement markdown (.md).
- How to build APIs for agentic access.
Module 4: Off-Page SEO for AI
In this final module, we’ll explore off-page SEO techniques that improve your online presence, including link building. You’ll also learn how to report on SEO success and prepare for what’s next.
You’ll learn:
- How to earn high-authority links and citations.
- What it means that AI is non-deterministic—and why it matters.
- How to optimize your presence on Google Business, Bing Places, and more.
- How to track AI-driven traffic in GA4.
- How to communicate and report SEO success.
- What’s next in AI, SEO, and digital marketing.
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2025, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the ongoing Google antitrust trial. We emphasize using AI tools to understand your audience better and create web pages that resonate with their interests. This course is for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as social media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
- Implement advanced SEO strategies tailored to your business’s unique needs.
- Use AI and data analytics to create content that aligns with your audience’s preferences.
- Integrate SEO techniques across digital marketing channels for a cohesive online presence.
- Measure and analyze the effectiveness of your SEO efforts to continually refine your approach.
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- Take the recorded presentations if the schedule doesn’t fit your calendar.
- Step-by-step instructions are in numbered lists, complete with links to do this yourself.
- The course includes illustrations and examples you can copy, edit, and use in your work.
- You’re welcome to ask follow-up questions by email.
Download Material:
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions in numbered lists with links and checklists.
- Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
- The Google Quality Rater Manual, Google’s internal training manual for their 15,000 reviewers.
- LinkedIn Profile Optimization eBook by Andreas Ramos.
- Prompt Crafting for Digital Marketing eBook by Andreas Ramos.
Who Should Attend
This course is ideal for digital marketers, SEO professionals, content strategists, web developers, and anyone responsible for online visibility. Whether you’re doing the work or overseeing a team, you’ll walk away with actionable knowledge and tools.
Stay ahead of the curve—register now and future-proof your SEO strategy for the AI era.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
- Contact Andreas at [email protected].
Workshop dates and times:
SPRING
Module 1: SEO for AI.
Prerecorded Online.
Module 2: Keywords, Content, UX/UI, and Speed for AI.
Friday, June 13, 2025, from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Technical SEO for AI.
Thursday, June 19, 2025, from 12:00 p.m. to 2:00 p.m. PDT.
Module 4: Off-Page SEO for AI.
Friday, June 27, 2025, from 12:00 p.m. to 2:00 p.m. PDT.
SUMMER
Module 1: SEO for AI.
Monday, July 21, 2025, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Keywords, Content, UX/UI, and Speed for AI.
Thursday, July 24, 2025, from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Technical SEO for AI.
Monday, July 28, 2025, from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Off-Page SEO for AI.
Thursday, July 31, 2025, from 9:00 a.m. to 11:00 a.m. PDT.
