As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. Procter & Gamble recently stated they were increasing their social media ad budget to 35% of their total spend. Many business to business marketers rely on social media advertising to fill their sales funnels with quality, actionable leads.
Understanding how to overcome poorly thought out campaigns and general ad blindness is a key to your long-term success with social media advertising. This workshop will walk you through five major social media sites, their offerings and the best practices to optimize your message to the site and the social media user. These best practices will look at both desktop and mobile advertising opportunities for both B2B and B2C.
What you will learn:
- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success.
We will look at advertisements on the following sites:
- Facebook—for both B2C and B2B
You’ll be able to leave this workshop with an arsenal of tools to devise a creative targeting strategy for your products and services.
Who should attend:
- Social Media Managers
- Online Marketing Managers
- Demand Generation Mangers
- Advertising Managers
- Marketing Managers
- Brand Managers
- Product Managers
- PPC Account Mangers
- Copy Writers
Sign up early as limited space is available for this workshop.
Instructor: John Thyfault
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.