Friday, May 11, 2018
DMAnc Live Online Certification Webinar

(10:00 am – 12:00 pm PST)
2017-5-11 10:00:00 2017-5-11 12:00:00 America/Los_Angeles Web Analytics: Improving Your ROI with Google Analytics DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

You will learn about:

  • Understanding how web analytics tools capture data on users and what it means when interpreting results
  • Defining the metrics
  • Creating your site goals and tracking them
  • Deciding which analytics tools are the most appropriate for your site and business
  • Incorporating Social media metrics into your analytics picture
  • How to blend different tools to create a comprehensive picture
  • Going beyond the canned reports in the tools
  • Setting up conversion funnels and goal setting
  • Knowing the difference between being a data reporter and being an analytics analyst

Who Should Attend:

  • Webmasters
  • Online Marketing Managers
  • Demand Generation Mangers
  • Advertising Managers
  • Marketing Managers

Instructor: John Thyfault

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2017-5-11 10:00:00 2017-5-11 12:00:00 America/Los_Angeles Web Analytics: Improving Your ROI with Google Analytics DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Although I’ve been leading communications departments for the last six years, I am a newbie when it comes to marketing. This training platform is a game changer for me though. I’ve attend two training’s so far and I already feel supported in my work.

Shonda MooreDirector of Marketing and Communications, Fortune School of Education

The presenter of the webinar was very knowledgeable and provided real insight and strategies, not just a high level overview of the topic.

Katlynn PyattMarketing Manager, Centris Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

Excellent overview, this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing
Summary
Event
Web Analytics: Improving Your ROI with Google Analytics
Location
Online,
Starting on
May 11, 2018
Ending on
May 11, 2018
Description
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
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