Once you’ve driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
What you’ll learn:
- Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
- Understand how your content informs your site design
- How you should optimize your site for mobile
- Setting up a testing and optimization program
- Finding the right tools to aid in the testing
- Understand the advantages and challenges of user panels, eye tracking and interaction tracking
- How to improve your site usability on a low budget
Instructor: John Thyfault
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.