Summary
Article Name
Certified Sustainable Marketer (CSM) Requirements
Description
Marketers have the opportunity to use their skills and powers for good, and transparency and authenticity is critical. Greenwashing is no longer being ignored, and marketers have to ensure they are educated and aware in order to protect their brand’s reputation, build trust and feel confident that the claims they are making are considered, substantiated and demonstrate commitment to the triple bottom line.
Author
Laurie Beasley
Publisher Name
Direct Marketing Association of Northern California
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