Search Engine Optimization (SEO) Advanced
Spring Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This three-part series is led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Part Three of the Three-Part SEO Workshop
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
This is the final session, so we’ll look at advanced SEO.
We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. You’ll see that you can do to improve your chances of better page reviews. We then look at a powerful SEO tool.
Topics include:
- How Google ranks websites
- SEO Tool: Screaming Frog
- See all of your meta-tags
- See the pages with missing tags
- See which tags are too long
- See all internal links, including the broken internal links
- See all outgoing links
- Find missing 404-error pages at your site
- How to use 301s to fix 404s (and what that means in plain English)
- See which pages can’t be indexed by search engines
- Make sitemaps for XML and Image XML
- See which pages open slowly so you can improve them
- See which images don’t have ALT tags
- How to do link building
- How to disavow bad incoming links
- Global SEO with HREFLang tags (with examples) for international SEO
- Schema, OpenGraph, Featured Snippets: What these are and how to use them
- SEO for Social Media
- Analytics for SEO
- More SEO: Canonical, ADA…
- SEO checklist
- How to set up an SEO help desk at your company
- Future of SEO
- SEO for Voice
- Additional reading list
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.
Addendum: Schema, OpenGraph, and Featured Snippets
Have you noticed that Google adds small blocks of text and photos at the top of the search page? Those web pages show up first and get all the attention. That’s done with Schema, OpenGraph, and Featured Snippets. In fifteen pages, you can learn how these work, see examples,, and use this for your sites. This addendum is part of the Advanced webinar.
Key Takeaways
- You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
- This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on SEO
This is the final course of the three-part course on SEO.
Who is the course for?
- Anyone who wants to work in SEO
- Senior staff, managers, and directors who are responsible for SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Andreas is the author of 16 books on SEO, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
Search Engine Optimization (SEO) Advanced
We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. We also look a the elements that result in low scores. You’ll see that you can do to improve your chances of better page reviews.
We then look at a powerful SEO tool.
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.
Account Based Marketing (ABM) for Mid-Size Companies, Best Practices for 2020
Google Ads Fundamentals
How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
Key Takeaways
- After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
- You’ll be able to create a logical template in Adobe Audition or Camtasia.
- You will also know how to choose the right music for your podcast and whether you must include a video version.
- You will have a guide to creating your intro and outro copy that will be evergreen.
- We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
- We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
What You'll Learn in this Workshop:
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
Google Ads Advanced
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.
