Live Online Workshop
 

How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer

2019-10-23 10:00:00 2019-10-23 12:00:00 America/Los_Angeles How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Fall Discount: 20% Off

Free Lifetime Workshop Updates

Regularly $250, Now $200

Learn How to Make A Podcast

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

What makes this course different than most is Susan’s experience with booking, interviewing and managing dozens of guests, hosts, and companies hosting their own shows. There are pitfalls you can avoid that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

You’ll learn why podcasting is a great addition to your marketing plan and how it can benefit your sales and marketing teams. She’ll also help you with the planning for each step before, during and after your launch.

Points that will be covered, as well as skills taught:

  • Why podcasting?
  • How can it benefit your company, your department, and even you?
  • Why do most podcasts fail?
  • How can you prevent a misfire?

Getting started:

  1. Determining the goals of your show.
  2. Choosing elements that will best convey the tone of the show.
  3. Creating detailed checklists for each episode so you don’t leave anything to chance.
  4. Choosing your team and the duties to assign to them, so your inbox, task, and follow up list won’t blow up.
  5. Pay the extra to have your own domain!

Steps for you as a host—how to vet and prepare your guest:

  1. How to “test” them to ensure they are a fit for your program. Their headshot looks good, but can they speak? Sounds like a cold question to ask, but you need to know how to tactfully test the waters before solidifying the invitation.
  2. If they are a fit, how do you ensure they are set up to have a successful airing or recording with you?
  3. The value of the greenroom, especially when you have more than one guest or panelist.
  4. Personalized graphics to share on your site and social channels, as well as sharing the graphics ahead of time with your guest.
  5. Build anticipation—How about a pre-recording teaser?

During the podcast:

  1. Seems obvious, but you’d be surprised: “record” and “unmute.”
  2. Cameras help.
  3. Lock it down and be ready to mute.
  4. If recording, you have the opportunity to redo a question—make a note of that.

After the podcast:

  1. Shout about it on social and how that looks.
  2. Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
  3. A tidy package for the guest and what it includes.
  4. “Send me the link to your post, I’ll promote that out for you.”
  5. Have a lot of shows? Get mileage out of them by promoting past episodes.
  6. Transcripts: inexpensive gold.
  7. Repeat performances.

Regular maintenance

  1. Do all the relevant venues know about your show?
  2. Have you added it to your own website and is it easy to find?
  3. Have you promoted past episodes?
  4. Do you have a subscriber list for RSS to email?
  5. How about a quarterly recap post of guests or topics?
  6. Did you ever do that press release? Wait until you have 3-5 shows under your belt to get your rhythm going.
  7. Does your team subscribe and promote the show?
  8. Consider guest hosts or interviewing team members with a theme.
  9. Short nugget shows that can be posted in many places.
  10. How about reusing as video?
  11. Make it easy to subscribe and test it quarterly.

Key Takeaways

  • After this course, you will be able to determine the logic and goals of your show.
  • You will also know how to choose the right venue for your podcast and whether you must include a video version.
  • We will cover the list of prep-steps so you start successfully.
  • To keep the momentum and listener list building, how to create steady content leading back to your podcast episodes.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients and strategic partners.

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2019-10-23 10:00:00 2019-10-23 12:00:00 America/Los_Angeles How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com
Certification Workshops:

DMAnc Live Online Certification Webinars

Wednesday, October 23, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer


This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Friday, October 25, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers


Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
Friday, November 1, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Search Engine Optimization (SEO) Intermediate


In this workshop, we cover meta-tags. How to find ALL of your competitors’ meta-tags. How to find your missing or duplicate meta-tags. How to edit your meta-tags. You’ll learn how to use a spreadsheet to write meta-tags to fit Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. In the live demonstration, you’ll learn how to use free tools to find your meta-tags.
Wednesday, November 13, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Search Engine Optimization (SEO) Advanced


We’ll look at Google’s overall strategy for indexing and ranking. We’ll then look at how Google uses AI to index and rank pages, along with a sample website that ranks #1. We then dive into many technical issues, such as broken links; bounce rates (how to identify, how to fix); page speed (with quick fixes); how to make XML sitemaps and XML image sitemaps in only a few minutes; how to edit EXIF meta-data; how to find your site’s indexability; how to use 301s to fix 404s (and what that means in plain English!); how to set up an SEO help desk at your company; and how to do international SEO with HRefLang tags.
Friday, November 15, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Google Ads Fundamentals


You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.
Friday, December 6, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Google Ads Intermediate


We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.
Wednesday, December 11, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

LinkedIn Profile Optimization: How to Be Found on LinkedIn for Career, Contracts, and More


What You’ll Learn in the Workshop
  • How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
  • Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
  • How to search for jobs, how to see salary information.
  • How to be recommended as a contractor at LinkedIn.
Friday, December 13, 2019
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Google Ads Advanced


The advanced session dives into the Ads engine. How does the bidding actually work? How you can bid $0.25 and rank higher than a competitor who bids $5. What is Quality Score? How to set bids, manage bids, and manage your budget. We’ll also look at a tool that lets you manage several accounts. We’ll also look at another tool that lets you manage up to 300,000 keywords.
Friday, January 17, 2020
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Use Social Media for Marketing


Our Goal

To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.

Latest from DMAnc

Latest from DMAnc

Latest from DMAnc

Testimonials

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Very insightful, cutting edge.

Matt MillerVP of Operations, Original Stitch

Very timely topic.

Brad PollardVP of Business Development, US Direct

Loved the venue. Good length. Great diversity of panel.

Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

Sherene KellySVP Sales & Marketing, Donor Base

Nuggets of knowledge were presented that are extremely actionable.

Philip JohnsonManager/Director, Mayvenn

Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

Jennie MartzloffPrincipal, Martzloff Advisors

Lively topics; relevant and great panel discussion.

Steve BorgFounder, Borg Direct Marketing

Great presentation on innovative concepts I can discuss with clients.

Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

Lots of knowledgeable people in the direct & digital marketing industry!

Jillene MaGrowth Analyst, Upstart

The DMAnc was able to give me insight into a topic I otherwise would not have.

Alex Van WagnerClient Strategy Director, HERO Marketing

Transparent panel from real panelists. Very informative, well done!

Mike IzoAccount Manager, Gunderson Direct
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