Google Ads Fundamentals
Summer Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This is part one of the three-part series led by Andreas Ramos, author of fifteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
You can take this course as part of the series or à la carte.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
- How a Google Ads account is structured
- Live walk-through of a Google Ads account
- How to quickly find 10,000 keywords, including your competitors’ keywords
- How to test those keywords to find the best keywords
Key Takeaways
- You’ll be able to use the best keywords in your Google Ads account
- You’ll understand how to set up large accounts
- You’ll understand how to test ads to find ads with high conversion rates
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Spreadsheet to collect and manage thousands of keywords
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on Google Ads
This is the introduction course of the three-part course for Google Ads. You can continue with Google Ads Intermediate.
Who is the course for?
- Anyone who wants to work with Google Ads and SEM
- Senior staff, managers, and directors who are responsible for Google Ads and SEM
- You will be able to understand SEO so you can manage Google Ads and SEM agencies or contractors
- Agencies can improve their Google Ads and SEM services
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
Google Ads Fundamentals
Google Analytics Advanced
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
Key Takeaways
- After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
- You’ll be able to create a logical template in Adobe Audition or Camtasia.
- You will also know how to choose the right music for your podcast and whether you must include a video version.
- You will have a guide to creating your intro and outro copy that will be evergreen.
- We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
- We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Google Ads Advanced
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
What You'll Learn in this Workshop:
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
Creating Engaging Virtual Events and Conferences
This course will give you ideas and specific roadmaps for rethinking large in-person meetings, conferences, and annual events while keeping your attendees engaged and excited--and your sponsors supportive--all remotely.
Key takeaways:- After this course, you will be able to determine the logic and goals of your event.
- You will also know how to choose the right venue for your event and whether you want to include free portions of the event, invite sponsors to host a portion, including demos and more.
- We will cover the list of prep-steps so you start successfully.
- To keep the momentum and future attendee list building, how to create steady content leading back to your public event content and how to keep your sponsors on your “super fan” team.
Google Analytics Workshop--Fundamentals
Using Behavioral Marketing During Uncertain Times Workshop
This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior and is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
