Live Online Workshop
 

How to Create Cross-Platform Remarketing Campaigns

  2019-2-27 10:00:00 2019-2-27 12:00:00 America/Los_Angeles How to Create Cross-Platform Remarketing Campaigns: The Sum Is Greater Than the Parts (Live Online) DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Special: 50% Off

Regularly $250, Now $125

Remarketing is the process of reaching out to the 98% of people who landed on your website but who didn’t convert. A remarketing campaign can result in double digit response rates and 100-200% ROI if done properly. Many advertisers are not taking full advantage of remarketing though, limiting their efforts to just one platform and leaving potential conversions on the table.  A well-designed, multi-platform remarketing campaign can combine different user data from each platform into a super engine for success.

This remarketing training workshop will focus on the specifics of developing a cross platform remarketing plan between Google Ads and Facebook (including Instagram), but the lessons learned can be applied to LinkedIn, Twitter, email and most other platforms. Case studies will illustrate the set up and measurement of your remarketing campaigns.

In this remarketing training workshop you will learn how to:

  • Establish marketing goals that you can accomplish with multi-platform remarketing
  • Benefit from the similarities and differences of remarketing audiences/lists creation by platform — and how you can use each platform’s unique targeting features to create super lists
  • Determine when and when not to add someone to an audience
  • Create look-a-like audiences from current customer email lists
  • Understand your customers better by looking at multi-platform data and using this to drive conversions
  • Harness the power of layered remarketing across platforms
  • Use parallel and sequential approaches to make the most of your remarketing dollars
  • Create a unified dashboard in Google Data Studio to view your results on one screen

Who should attend:

  • Online Marketing Managers
  • Demand Generation Managers
  • Marketing Managers
  • Social Media Managers

Enroll today and learn how to take your remarketing campaigns to the next level!

Instructor: John Thyfault

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

  2019-2-27 10:00:00 2019-2-27 12:00:00 America/Los_Angeles How to Create Cross-Platform Remarketing Campaigns: The Sum Is Greater Than the Parts (Live Online) DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com
Certification Workshops:

DMAnc Live Online Certification Webinars

Wednesday, February 27, 2019
Live Online Certification Workshop 10 AM to 12 PM Pacific Standard Time (PST)

How to Create Cross-Platform Remarketing Campaigns: The Sum Is Greater Than the Parts


Remarketing is the process of reaching out to the 98% of people who landed on your website but who didn’t convert. A remarketing campaign can result in double digit response rates and 100-200% ROI if done properly. Many advertisers are not taking full advantage of remarketing though, limiting their efforts to just one platform and leaving potential conversions on the table.  A well-designed, multi-platform remarketing campaign can combine different user data from each platform into a super engine for success.
Wednesday, March 20, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers


Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
Friday, March 22, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Search Engine Optimization (SEO) Fundamentals


Google and Bing have all pushed the boundaries of how they look at websites to try to give users the most relevant organic results. Voice search, natural language processing and Artificial Intelligence (AI) are all driving innovation in search marketing.
Wednesday, March 27, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Demand Generation and Lead Conversion Fundamentals


The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach.
Friday, March 29, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Advanced Search Engine Optimization: Taking It to the Next Level


The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site's visibility.
Wednesday, April 3, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Advanced Demand Generation Training and Lead Conversion Training


In this session, we'll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we'll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
Friday, April 12, 2019
Live Online Certification Workshop (10:00am - 12:00pm PST)

Social Media Advertising Best Practices: How to create and run ads on Facebook, Instagram, LinkedIn, Twitter and Pinterest


As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics.
Friday, May 3, 2019
Live Online Certification Webinar (10:00am - 12:00pm PST)

Web UX and Usability Workshop: Maximizing Visitor ROI from Your Site


Once you've driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
Friday, May 10, 2019
Live Online Certification Webinar (10:00am - 12:00pm PST)

Pay-Per-Click Advertising Fundamentals


As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google Ads becomes vital to your success as a marketer. Google Ads and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.

Latest from DMAnc

Certifications

Stay Informed

Testimonials

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Very insightful, cutting edge.

Matt MillerVP of Operations, Original Stitch

Very timely topic.

Brad PollardVP of Business Development, US Direct

Loved the venue. Good length. Great diversity of panel.

Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

Sherene KellySVP Sales & Marketing, Donor Base

Nuggets of knowledge were presented that are extremely actionable.

Philip JohnsonManager/Director, Mayvenn

Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

Jennie MartzloffPrincipal, Martzloff Advisors

Lively topics; relevant and great panel discussion.

Steve BorgFounder, Borg Direct Marketing

Great presentation on innovative concepts I can discuss with clients.

Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

Lots of knowledgeable people in the direct & digital marketing industry!

Jillene MaGrowth Analyst, Upstart

The DMAnc was able to give me insight into a topic I otherwise would not have.

Alex Van WagnerClient Strategy Director, HERO Marketing

Transparent panel from real panelists. Very informative, well done!

Mike IzoAccount Manager, Gunderson Direct
© Copyright 2019 The Direct Marketing Association of Northern California. All rights reserved. The Direct Marketing Association of Northern California is a 501(c)(3) non-profit organization.