Live Online Workshop
Google Analytics Workshop--Fundamentals
Spring Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
This workshop is led by Andreas Ramos, author of 18 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Note: Google Analytics 3.0 versus Google Analytics 4.0
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We are preparing a course on GA 4.0, but we don’t have it ready yet. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
What You’ll Learn in this Workshop:
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.
In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.
You can follow along with your Google Analytics account or with a publicly accessible account.
Key Takeaways:
- How to install and configure Google Analytics.
- How to find the tracking tag and how to install it on your website.
- How to use Google Tag Manager.
- How to check if the tracking tag is on every page of your site.
- How to set up and use views.
- Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
- How to set up and use dashboards.
- How to export reports.
- How to set up and use automated reports.
- How to set up and use custom alerts to know if your site has crashed.
- You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
- There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
- Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Slides with 18 essential Google Analytics filters for you to install (with instructions).
- Five-page handout on how to use Google Analytics for SEO.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
- The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
- List of selected items for additional reading.
The Course Is for:
- Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
- Digital agencies who want to understand their clients’ web analytics.
Three-Part Course on Google Analytics
This is the first course of the three-part course for Google Analytics. You can continue with the Intermediate session, which covers the first two major report sections of Google Analytics 3.0: Audience and Acquisition.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
Google Analytics Workshop--Fundamentals
Email Marketing Fundamentals: Improving your campaign results with SMART objectives, copy, design, analysis and testing tactics
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.
Search Engine Optimization (SEO) Fundamentals Workshop
What You’ll Learn in this Workshop
- The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
- You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
- You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
- You’ll see how to test meta-tags to find the best one.
- The workshop closes with local SEO for companies that have locations in several cities.
Google Analytics Intermediate Workshop
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint
- After this course, you will be able to determine the reach of your company’s digital footprint.
- You will also know how to secure your own devices, your own logins to prevent hacking and frustration with so many logins and generating so many wild passwords that are compliant and not repetitive.
- How to plan for a disaster and create a basic chain of communication.
- How to search for all the forgotten places you created logins years ago and jobs ago: You’d be surprised what you still have access to.
Search Engine Optimization (SEO) Intermediate
- How keywords, ads, and landing pages work together in Google Ads.
- How to use A/B Split Tests to test ads so you can develop the best ad.
- The various kinds of ads, plus additional settings that automatically make ads for you.
- Types of display advertising and how to work with those.
- How to understand the data when testing Google Ads.
- The five types of match modes in Google Ads.
Google Analytics Advanced
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
Key Takeaways
- After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
- You’ll be able to create a logical template in Adobe Audition or Camtasia.
- You will also know how to choose the right music for your podcast and whether you must include a video version.
- You will have a guide to creating your intro and outro copy that will be evergreen.
- We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
- We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
Email Marketing Intermediate: Enhancing your email marketing strategy with automation and personalization.
In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future, the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
