Live Bay Area Events

Direct Marketing Event: Crush Your Sales Goals This Holiday Season

(Event Full. Registration Closed.)

Want to stand out for the holidays and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly designed, award-winning China Live venue in San Francisco.

Our panel of experts will share proven strategies and tactics to drive more sales for the holidays. This session will be packed with take home value as they share their experiences, best practices and answer your questions. Don’t play catch up, hit the ground running this holiday season, space is limited to 40 people!

Key takeaways:

  • Determine your channel mix, spend and attribution
  • Holiday promotions that will make them buy
  • Data strategies to pinpoint gift givers
  • Post- holiday sales strategies

Expert Panelists from: (*to be confirmed)

Date: Wednesday, September 19, 2018
Time: 6:00 pm – 8:00 pm
Venue/Directions: China Live, 644 Broadway Street, San Francisco, CA
(415) 788-8188
Price: DMAnc Members $35, Non-Members: $55

Special thanks to our sponsor, Gunderson Direct, Inc. for curating this event!

Special offer: If you join the DMAnc today, you will be able to attend this panel discussion at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

Addressable Media Marketing Seminar

Harnessing Breakthrough Media Technology to Deliver Digital Marketing at the Targeted Household Level

Tuesday, October 30th, 2018. 5:30 PM to 8:00 PM PST.
ThirstyBear, San Francisco, CA. (more info)

Addressable Media Marketing takes the integration of Direct, Digital, Mobile and Social to the next level, with the unprecedented ability to use customer and prospect address level data to deliver digital media only to your most desired prospects.

Direct marketers know the significance of data, and spend valuable resources ensuring that their direct mail and email targets those data segments most likely to respond. Advanced technical and social platforms have opened the ability to further leverage this data, allowing the integration of digital, social and mobile channels with traditional direct mail to deliver incremental conversion and known attribution with greater ROI.

Join us for some delicious food, beer and wine at the ThirstyBear in SF, while we review strategies, case studies and success stories surrounding this innovative media collaboration of Digital and Direct.

Key session takeaways will include:

  • Learn the benefits of Addressable Media Marketing
  • Best practices for driving more response faster
  • How to utilize cross channel data to target prospects in multiple channels
  • Tactics to enhance the accuracy of your channel attribution, allowing you to put budget where it makes the most impact!
  • Explore the economics behind AMM
  • How to harness the power of your data strategy
  • How to enjoy great ROI, known attribution, reduced media waste

Special offer: If you join the DMAnc today, you will be able to attend this panel discussion at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

2018-10-30 17:30:00 2018-10-30 20:00:00 America/Los_Angeles Addressable Media Marketing – Harnessing Breakthrough Media Technology to Deliver Digital Marketing at the Targeted Household Level Conference ThirstyBear, 661 Howard Street, San Francisco, CA 94105. Tel: (415) 974-0905. Laurie Beasley lbeasley@beasleydirect.com
Certification Workshops:

DMAnc Live Online Certification Webinars

Friday, September 21, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Demand Generation Training and Lead Conversion Training


In this session, we'll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we'll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
Tuesday, October 2, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Account Based Marketing (ABM) for Small to Medium Companies


This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.
Friday, October 12, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Search Engine Optimization (SEO) Fundamentals


Google and Bing have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website.
Friday, October 19, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Search Engine Optimization: Taking It to the Next Level


The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site's visibility.
Friday, November 2, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers


Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
Friday, December 7, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Pay-Per-Click Advertising Fundamentals


As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.
Friday, December 14, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Pay-Per-Click Advertising


Google AdWords and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the AdWords interface.

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Testimonials

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.
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