LIVE ONLINE WORKSHOP

B2B Marketing Strategy Development–How to Build a Better Marketing Machine, Follow on One-on-One Marketing Strategy Development Session–Two 2-Hour Sessions (Module 2, Optional)

2022-6-29 10:00:00 2022-6-29 12:00:00 America/Los_Angeles Module 1: B2B Market Strategy Development Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Summer Discounts
Free Lifetime Workshop Updates

Workshop Module 1: B2B Marketing Strategy Development–How to Build a Better Marketing Machine

Module 1:  live online workshop $300, Now $200.

Enroll here for the next LIVE B2B Marketing Strategy Development–How to Build a Better Marketing Machine (Module 1)  workshop (Wednesday, June 29, 2022, 10:00 am to 12:00 pm PDT).

Special Series Pricing: discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.

Course Description:

If you are not eating your competitor’s lunch, they are probably eating yours.  You either need to be hunting or you will be hunted.  By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market.  This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.

The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.

More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.

Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course.  See Module 2 for a description.

Key Takeaways:

From this workshop you will understand the  key fundamentals elements you need to construct an effective Marketing Strategy.  The key takeaways will include:

  • Understanding and executing a target market analysis.
  • Identifying your brand gap and how to close it.
  • Leveraging your core competencies with your target market pain.
  • Building your thought leadership position.
  • Learning a more detailed SWOT analysis and how to relate it to your positioning.
  • Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

  • Leveraging your SWOT results into your Product Strategy.
  • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
  • Leveraging your SWOT results into your Strategic Alliance Strategy.
  • Creating an effective Industry Trade Press Strategy.
  • Insights on how to mine Key Market .
  • Creating an effective Sales Enablement Strategy.
  • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more

Resources Provided:

  • Business purpose worksheet
  • Target market analysis worksheet
  • Brand gap worksheet
  • Core competency worksheet
  • Thought leadership worksheet
  • Competitive analysis capabilities worksheet
  • SWOT worksheet
  • Strengths worksheet
  • Weaknesses worksheet
  • Opportunities worksheet
  • Threats worksheet
  • Impact messaging worksheet
  • Connecting pain to value worksheet
  • Thought leadership campaign worksheet
  • Product strategy UVP worksheet
  • Product strategy Weaknesses worksheet
  • Product strategy Opportunities worksheet
  • Product strategy Threats worksheet
  • Product strategy Market Trends worksheet
  • Marcoms strategy Lead-Gen worksheet
  • Marcoms strategy ABM worksheet
  • Strategic alliances strategy worksheet
  • Industry press strategy worksheet
  • Macro Market trends worksheet
  • Micro Market trends worksheet
  • Sales enablement worksheet
  • Executive outreach prep questions check list: 1, 2, 3, 4, 5
  • Marcoms strategy Executive outreach worksheet

Who will benefit from this class:

Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

Workshop Module 2: B2B Marketing Strategy Development–How to Build a Better Marketing Machine, Follow on One-on-One Marketing Strategy Development Session–Two 2-Hour Sessions (Optional)

Module 2:  live online workshop $625, Now $475.

Enroll here for the One-on-One B2B Marketing Strategy Development–How to Build a Better Marketing Machine, Follow on One-on-One Marketing Strategy Development Session–Two 2-Hour Sessions (Module 2)  workshop (arranged by appointment).

Special Series Pricing: 40% discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.

Course Description:

For those that have completed the B2B Marketing Strategy Development Workshop, this is as a one-on-one follow up with the instructor, structured as two 2-hour video conference consultation sessions.

The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on.   As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor.  The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions.  This will give the advantage of an outside peer review vetting the process before socializing documents within your company.

A majority of the following templates should be completed prior to scheduling the one-on-one meetings with the instructor.  Then they will be reviewed, discussed and evaluated in the live discussions.

  • Business purpose worksheet
  • Target market analysis worksheet
  • Brand gap worksheet
  • Core competency worksheet
  • Thought leadership worksheet
  • Competitive analysis capabilities worksheet
  • SWOT worksheet
  • Strengths worksheet
  • Weaknesses worksheet
  • Opportunities worksheet
  • Threats worksheet
  • Impact messaging worksheet
  • Connecting pain to value worksheet
  • Thought leadership campaign worksheet
  • Product strategy UVP worksheet
  • Product strategy Weaknesses worksheet
  • Product strategy Opportunities worksheet
  • Product strategy Threats worksheet
  • Product strategy Market Trends worksheet
  • Marcoms strategy Lead-Gen worksheet
  • Marcoms strategy ABM worksheet
  • Strategic alliances strategy worksheet
  • Industry press strategy worksheet
  • Macro Market trends worksheet
  • Micro Market Trends worksheet
  • Sales enablement worksheet
  • Executive outreach prep questions check list: 1, 2, 3, 4, 5
  • Marcoms strategy Executive outreach worksheet

Some participants may choose not to complete some of the templates above due to marketplace variances, and we understand. We expect the participant to complete as many as possible and practical for their business and industry situation.  The one-on-one sessions must be scheduled within two months of having taken their B2B Marketing Strategy Development workshop.

Who will benefit from this one-on-one session

Participants from Module 1 who completed a majority of the templates listed above and who want an expert outside opinion and perspective on them before circulating them in the company or proceeding with the strategy into the marketplace. These will be business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

Instructor: Michael Hornby

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2022-6-29 10:00:00 2022-6-29 12:00:00 America/Los_Angeles Module 1: B2B Market Strategy Development Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]
Certification Workshops:

DMAnc Live Online Certification Webinars

Wednesday, June 29, 2022
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)


Key Takeaways: From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:
  • Understanding and executing a target market analysis.
  • Identifying your brand gap and how to close it.
  • Leveraging your core competencies with your target market plan.
  • Building your thought leadership position.
  • Learning a more detailed SWOT analysis and how to relate it to your positioning.
  • Creating a more impactful message.
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
  • Leveraging your SWOT results into your Product Strategy.
  • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
  • Leveraging your SWOT results into your Strategic Alliance Strategy.
  • Creating an effective Industry Trade Press Strategy.
  • Insights on how to mine Key Markets.
  • Creating an effective Sales Enablement Strategy.
  • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.
Tuesday, July 12, 2022
Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

Podcast Strategy and Promotion Masterclass, a 2-part Series of Workshops


Quick summary of key takeaways:
  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will cover the list of prep steps so you start successfully.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.
Wednesday, July 13, 2022
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Use SEO for Digital Marketing, Part 1: SEO Keyword Research


What You’ll Learn in this Workshop

  • The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
  • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
  • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
  • You’ll see how to test meta-tags to find the best one.
  • The workshop closes with local SEO for companies that have locations in several cities.
Wednesday, July 20, 2022
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Use SEO for Digital Marketing, Part 2: Optimizing On-Page and Technical SEO


What You’ll Learn
  • How keywords, ads, and landing pages work together in Google Ads.
  • How to use A/B Split Tests to test ads so you can develop the best ad.
  • The various kinds of ads, plus additional settings that automatically make ads for you.
  • Types of display advertising and how to work with those.
  • How to understand the data when testing Google Ads.
  • The five types of match modes in Google Ads.
Wednesday, July 13, 2022
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Google Ads Fundamentals


What You’ll Learn in this Workshop
  • You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
  • Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
  • Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Friday, July 15, 2022
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Google Analytics 3.0 Workshop--Fundamentals


This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
Friday, July 22, 2022
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Use SEO for Digital Marketing, Part 3: Optimizing SEO Off-page Tactics, Link Building, and Reporting


What You’ll Learn in this Workshop

In the final session, we look at advanced topics in SEO.

  • We’ll see how Google indexes and ranks webpages.
  • You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results.
  • You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages.
  • We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.
Wednesday, July 20, 2022
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Google Ads Intermediate


What You’ll Learn
  • How keywords, ads, and landing pages work together in Google Ads
  • How to use A/B Split Tests to test ads so you can develop the best ad
  • The various kinds of ads, plus additional settings that automatically make ads for you
  • Types of display advertising and how to work with those
  • How to understand the data when testing Google Ads
  • The five types of match modes in Google Ads
Friday, July 22, 2022
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Google Analytics 3.0 Intermediate Workshop


This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

Key Takeaways

  • You’ll understand how to use Google Analytics to quickly understand your website’s audience
  • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
  • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on

Latest from DMAnc

Latest from DMAnc

Latest from DMAnc

Testimonials

Today’s webinar was in line with today’s digital landscape. I really felt like I gained confidence in administering topics and key concepts into my own marketing campaigns.

Ashley SatterfieldSales & Marketing Coordinator, Metro Plastics Technologies, LLC

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

One of the best courses I have ever taken. I hope to continue my education to get certified.

James NormanUX Designer, CAS

The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!

Susan BernardMarketing Director, Maze Health

Great information to help understand the upcoming changes to Google Analytics.

Dina CliffordDirector of Marketing, NIC, Inc.

This presentation truly opened my eyes to all of the great advertising tricks that companies and creators utilize on a daily basis.

Mikal GeorgeContent Creator, Pair of Thieves

For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

This course is great for both beginners and advanced ABM marketers. Tom clearly knows his stuff, is passionate about ABM, and I especially appreciated all of the insights into potential pitfalls and how you can set up your ABM program for success.

Susan RothSr. Director, Marketing, TierPoint, LLC

Great use of time, gave great insights and explained thoroughly in detail.

Leah TiecheMarketing Communications Specialist, Seaman Corporation

The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.

Kristen ModzelewskiSr. Digital Marketing Specialist, Clark-Reliance

This workshop was informative and on-point.

Kelly MinorMultimedia Design Director, Piedmont Federal Savings Bank

This is an excellence course. If you want to improve your SEO Skill. Take this course!

Pierre JenningsGraphic Designer, NCCPA

All sessions so far have been very helpful. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yhamaha Motor, USA-M.E.S.

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!

Tori BohnettDigital Marketing Specialist, Bay Federal Credit Union

I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

Celinda OliveWeb Content Specialist, Esultants Web Services

Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

I recommend attending DMAnc.org learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.

Juliann GrantVP Marketing, Razorleaf Corporation

Good information and very informative!

McCall CampbellDirector of Sales, Hugger Mugger Yoga Products

Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

The LinkedIn Advertising & Account-Based Marketing, Part 1: Quick Wins for Generating Leads & Sales Meetings, was one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.

Lee Ann AndersonDirector, Marketing: The Kleingers Group

Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

It was comprehensive. He did not talk down to the audience even though we had a variety of experiences. Made it approachable. I like that he said that no one is an expert and that you have to test, test, test.

Dana BrandorffDirector of Marketing & Communication, University of Colorado

DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.

Becca KingerySr. Manager, Marketing Programs, Lennox International

A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

Trudy PattersonWeb Content Specialist, ISPE

One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

Danielle ThorntonDigital Growth Manager, Nature’s Way

Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

Michael MarzeottiMarketing Automation Specialist, Advisor Investments

The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.

Dana BrandorffDirector of Marketing & Communication, University of Colorado

Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.

Kaley DeWeeseMarketing Coordinator, Image Source

The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

Just completed my first webinar with DMANC (Podcast Fundamentals). Was extremely pleased. Found the presenter very knowledgeable, provided a very good overview with tons of useful information-seemed to hit all the critical points (and more…). Am very much looking forward to part two for even greater detail.

Lynn BarkerDirector of Marketing, Long Island Contractors Association, LICA

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessVery informative and great presenter. Really enjoyed everything that was presented and will use in the future.

This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.

Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union

Andreas and his team make this workshop flow. It is direct, quick, and hits the necessary topics. It is like an insiders guide to the other side of Google Analytics.

Paul HalbrookMarketing Director, The Roof Depot, Inc.

The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!

Madison ZaccardelliMarketing Coordinator, Paper Source

This workshop was helpful to see the big picture behind how and why to produce a podcast!

Bailey CarruthClient Coordinator, Adolfson & Peterson Construction

This is a great introduction to why you should be paying attention to mobile-first SEO practices.

Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

I thoroughly enjoyed learning from Andreas’ wealth of knowledge.

Christen SakamotoMarketing Manager, Atlas Insurance Agency

I really enjoyed getting into the reporting functionality of GA4.

Brandon McBrideDigital Marketing Manager, SUSE

Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!

Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

This is incredibly useful and detailed information that will allow us to navigate GA4.

Alison HuntDigital Marketing Manager, Carroll Community College

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Very insightful, step-by-step help on Google Analytics from beginning to end.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy

Joseph KellyContent Lead, TE Connectivity

My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

Great content if you’re looking to up your SEO game!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

Meagan RobbMarketing Coordinator, McBride Homes

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

Andreas is super generous to share all his years of knowledge. This workshop is great for all levels of Google Ads users.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

Pleasure to participate in a workshop that provides actual information I can utilize immediately!

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc

Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!

Alain BoppartMarketing Management Professional, Uneeda

I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.

Ashley DavisMedia Manager, Wyffels Hybrids

This presentation articulated a lot of the issues I’m facing as a B2B marketer in the technology field. I knew that I wanted our messaging to be different, but couldn’t put into words exactly where our stumbling locks were. I now have the concepts needed to improve our content approach, and hopefully resonate more with customers.

Liz ClarkeTechnical Marketing Manager, Nitta Gelatin NA Inc

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!

Teri LeVineDirector of Marketing at Fairway America

The workshop contains so much actionable information and great tools, too. I appreciate that the workshop is recorded and accessible for months after as there’s so much information presented that being able to re-watch the workshop will be helpful.

Krystal DredgeMarketing Director, AvL Technologies

Andreas is extremely knowledgeable and teaches you the ins and outs of Google Ads in 3 short classes!

Hannah Schied Title and Company Sr. Marketing & Events Manager, 3 | Share Director of Marketing, FIRC Group Assistant Marketing Manager, DHG Time Life

Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.

Michele De VenutoMarketing Programs Manager, JBJS, Inc.

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!

Jillian MaisanoManager, Marketing Communications, PDI

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.

Kristen TaggertVP, Channel Marketing, BrunnerWorks

Tom was terrific, left the workshop with the tools and resources to advance my ABM program!

Michelle JohnsonDigital Marketing Manager, Sphere

Really top notch tips and tricks to get the most from our google ads investment.

Marshall WhiteMarketing Director at Guaranty RV, Inc.

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

Rachel FrederickMarketing Communications Specialist, ETC

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

I highly recommend this course, I have average knowledge in Google Ad’s and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.

Leah LucasDirector of Marketing, Bownet Sports

Along with the Beginning and Intermediate SEO workshops, I found this workshop to be extremely valuable in increasing my knowledge of SEO, how it works, and how to implement it for better results.

Joanne KaufmannMarketing Strategist at Highmark Health

I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.

Pamela WaltersSenior Marketing Manager at Magellan Health

I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

Linne BuffingtonMarketing Administrator, ClearBalance

I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Very insightful, cutting edge.

Matt MillerVP of Operations, Original Stitch

Very timely topic.

Brad PollardVP of Business Development, US Direct

Loved the venue. Good length. Great diversity of panel.

Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

Sherene KellySVP Sales & Marketing, Donor Base

Nuggets of knowledge were presented that are extremely actionable.

Philip JohnsonManager/Director, Mayvenn

Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

Jennie MartzloffPrincipal, Martzloff Advisors

Lively topics; relevant and great panel discussion.

Steve BorgFounder, Borg Direct Marketing

Great presentation on innovative concepts I can discuss with clients.

Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

Lots of knowledgeable people in the direct & digital marketing industry!

Jillene MaGrowth Analyst, Upstart

The DMAnc was able to give me insight into a topic I otherwise would not have.

Alex Van WagnerClient Strategy Director, HERO Marketing

Transparent panel from real panelists. Very informative, well done!

Mike IzoAccount Manager, Gunderson Direct

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence
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