LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
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(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 17 books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.
Why Attend this Workshop?:
Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.
And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.
Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.
What You’ll Learn in the Workshop:
The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.
- How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
- Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
- How to search for jobs.
- How to see comparative salary information so you know how to negotiate.
- How to be recommended as a contractor at LinkedIn.
Optimize Your Company Page in LinkedIn:
For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.
- The background and profile’s photo for your company page.
- The summary text for your page.
- Improve your company page’s score by improving your staff’s score.
- How to get thousands of views of your company posts.
Key Takeaways:
- You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
- How to improve your LinkedIn profile, step by step.
- How to see your hidden LinkedIn score so you can see when you improve your profile.
- How to get thousands of views of your postings.
Handouts:
- 22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
- List of the top 25 most demanded skills in 2020 that recruiters seek.
- You can listen to the complete presentation with audio as often as you like.
Who the Course Is for:
- If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
- People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
- If you’re hiring, you’ll understand LinkedIn better so you can find the best people.
Workshop Details:
- January 22, 2021.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.
How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Search Engine Optimization (SEO) Fundamentals Workshop
What You’ll Learn in this Workshop
- The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
- You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
- You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
- You’ll see how to test meta-tags to find the best one.
- The workshop closes with local SEO for companies that have locations in several cities.
Use Social Media for Marketing | Best Practices
To show you how to manage and optimize your social media marketing campaigns in Facebook, In-stagram, Pinterest, Youtube, Twitter, and LinkedIn to get more traffic, leads, and sales. You’ll come away with actionable tactics and strategies that you can apply to your company’s social campaigns. We’ll look at examples of social media projects, both good and bad.
Google Ads Fundamentals
- You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
- Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
- Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
Key Takeaways
- After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
- You’ll be able to create a logical template in Adobe Audition or Camtasia.
- You will also know how to choose the right music for your podcast and whether you must include a video version.
- You will have a guide to creating your intro and outro copy that will be evergreen.
- We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
- We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
Search Engine Optimization (SEO) Intermediate
- How keywords, ads, and landing pages work together in Google Ads.
- How to use A/B Split Tests to test ads so you can develop the best ad.
- The various kinds of ads, plus additional settings that automatically make ads for you.
- Types of display advertising and how to work with those.
- How to understand the data when testing Google Ads.
- The five types of match modes in Google Ads.
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Google Ads Advanced
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.