Online Workshop:
2018-4-27 10:00:00 2018-4-27 12:00:00 America/Los_Angeles Pay Per Click Advertising Fundamentals Online Laurie Beasley lbeasley@beasleydirect.com

Pay-Per-Click Advertising Fundamentals

Friday, April 27, 2018
DMAnc Live Online Certification Workshop

(10:00 am – 12:00 pm PST)

As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater.  Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.

What you’ll learn:

  • Defining what PPC advertising is and isn’t
  • Understand how to set up a new AdWords account to be successful
  • Researching and identifying the right keywords to be successful
  • Using match types to find the sweet spot between click volume and price
  • What is quality score and how to use it to save money
  • How to write an ad that generates both clicks and conversions
  • How to track and optimize your ad spend
  • How to target your campaign to the right searcher to get the best results
  • Google Shopping Ads – creating campaigns and maximizing ROI

Who it is for:

  • Anyone who wants to learn the world’s most popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their website
  • Marketing Managers who need to use AdWords to drive leads, sales and revenue
  • Marketing leadership who manages AdWords agency relationships

Instructor: John Thyfault

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2018-4-27 10:00:00 2018-4-27 12:00:00 America/Los_Angeles Pay Per Click Advertising Fundamentals Online Laurie Beasley lbeasley@beasleydirect.com
Certification Workshops:

DMAnc Live Online Certification Webinars

Friday, April 27, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Pay-Per-Click Advertising Fundamentals


As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.
Friday, May 4, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Pay-Per-Click Advertising


Google AdWords and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the AdWords interface.
Wednesday, May 9, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

A Marketer’s “How-to” Workshop on GDPR Compliance


This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This is a new regulation taking effect in the European Union May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face a penalty of 4% of gross revenue. Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start working on your data privacy compliance now.
Friday, May 11, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Web Analytics: Improving Your ROI with Google Analytics


Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

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Testimonials

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve Newman
Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnell
Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando Rodriguez
Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert Callaghan
Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel Artz
Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn Orlando
Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPoint
Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas Keady
Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve Naughton
Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina Varela
Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea Copeland
Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy Ozawa
Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe Caldeira
Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco Santoro
Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas Keady
Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather Suburu
Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana Tehrani
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken Berry
Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty Coleman
Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane Rames
Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest Khirallah
Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth Inpyn
Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve Borg
Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla Haley
Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy Friedman
Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie Beam
Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate Coghlan
Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy Schmidt
Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit Magor
Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim Johnson
Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’Brien
Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide Hill
Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris Otchy
Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana Tehrani
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine Vaughan
Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff Horning
Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh Krishnan
Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe Caldeira
Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko Ramirez
Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen Olson
Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle Walters
Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia Garavaglia
Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret Guild
Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen Israelson
Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve Borg
Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike Izo
Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James Madison
James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy Denney
Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn Rundell
Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David Rowe
David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda Kolberg
Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson Borges
Nelson BorgesJr. Client Strategy Manager, HERO Marketing
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