LIVE ONLINE WORKSHOP

Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series

Spring Discount: 45% Off
Free Lifetime Workshop Updates

Special Pricing: regularly $900 now 45% off—$495. Enroll here.

Introduction:

As with any marketing endeavor, social media activity needs effective strategic planning for successful tactical execution.

In this 3-module, deep-dive Social Media Marketing Strategy Masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization.  Each class module will provide planning resources and templates.

Learning outcomes from attending the Social Media Marketing Strategy Masterclass–all three modules:

  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business-critical, meaningful metrics.
  • Understand how to engage with and grow relevant audiences.
  • Develop an engaging and aligned content strategy, considering key channels.
  • Learn how to develop an internal content creation system engaging relevant people from across the organization.
  • Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom-line ROI business impact of your social media activity.
  • Access a range of planning tools, frameworks, and templates to support you with building and executing a successful social media strategy.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: Social Media Marketing Strategy Masterclass—Strategy and Purpose, Audience & Personal Planning.
Thursday, June 8, 2023, 9:00 AM to 11:00 AM PDT.

Module 2: Social Media Marketing Strategy Masterclass—Content Strategy.
Thursday, June 15, 2023, 9:00 AM to 11:00 AM PDT.

Module 3: Social Media Marketing Strategy Masterclass—Organic and Paid Social Media Activity.
Thursday, June 22, 2023, 9:00 AM to 11:00 AM PDT.

Module 1: Strategy and Purpose, Audience & Personal Planning.

Special Pricing: regularly $900 now 45% off—$495. Enroll here.

Description:

Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success.  Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.

Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data and insights can help you learn more about your audiences, too.  Resources provided: Audience Scorecard / Audience planning spreadsheet.

Key Takeaways:

  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business-critical meaningful metrics.
  • Drive a deeper understanding that social media activity isn’t just a ‘marketing’ endeavor, but rather social media channels are brand touchpoints impacting every component of a business; customer service, recruitment, PR, business development, sales, research, partnerships, networks driving influence, loyalty, and trust.
  • Understand how to engage with and grow relevant audiences.
  • Latest stats and facts about the current social media landscape.
  • Elements of a successful social media strategy.
  • How to align social media strategy with business strategy to drive meaningful ROI.
  • Understanding the agile nuances of social media strategy—necessity of constantly listening, monitoring, responding.
  • Awareness of the very real challenges that can happen when there isn’t a clear strategy.
  • How social media channels are brand channels and why it’s important that your purpose and values cascade through your online presence.
  • Why understanding your audience is a critical component to success.
  • Understanding the power of social listening and how it can inform so many insights related to content, innovation, product, and business development, and build partnerships.
  • Learn about the data and insights readily available from your native social networks to support your audiences with better understanding.
  • Explore ways you can use other resources and tactics to learn about your audiences.

Module 2: Content Strategy.

Special Pricing: regularly $900 now 45% off—$495. Enroll here.

Description:

Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.

Key Takeaways:

  • Develop an engaging and aligned content strategy, considering relevant channels.
  • How to create, curate and repurpose content to optimize your social media activity.
  • Understand how you can create a system within your organization to enable key stakeholders within the business to contribute to meaningful content development and creation.
  • Learn how you can use your content to meet your audience’s needs along different stages of the customer journey.
  • Explore the social media structure you’re operating with and whether that best serves content development and brand strength.
  • Learn about the psychology of social sharing—what compels people to engage and share content so that you can optimize your content for success.
  • How to balance the type of content you share, so that you’re remaining entertaining, inspirational, educational and driving relevant conversion.

Module 3: Organic and Paid Social Media Activity.

Special Pricing: regularly $900 now 45% off—$495. Enroll here.

Description:

Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.

Key Takeaways:

  • Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom-line ROI business impact of your social media activity beyond activated campaigns.
  • Learn about some of the latest social advertising stats and facts and trends to ensure your campaigns are on track.
  • Explore how you can track social media activity via analytics and simple campaign tracking.
  • Understand the organic and paid advertising opportunities across key popular social media channels—so you can identify which to consider and make sense for your strategy.

Instructor: Michelle Carvill.

Certification Workshops:

DMAnc Live Online Certification Webinars

Thursday, June 8, 2023
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series


Key Takeaways:
  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.
  • Understand how to engage with and grow relevant audiences.
  • Develop an engaging and aligned content strategy, considering key channels.
  • Learn how to develop an internal content creation system engaging relevant people from across the organization.
  • Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.
  • Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.
  • Friday, June 9, 2023
    Live Online Certification Workshop 9 AM to 11 AM Pacific Date Time (PDT)
    Friday, June 9, 2023
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score


    Key Takeaways:
    • Google’s auction system and how the bidding algorithm works (with examples).
    • Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
    • How to set bids, manage bids, and manage your budget.
    • How to use portfolio theory for your ads.
    • How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
    • An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
    • We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
    • A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
    • Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.
    Tuesday, June 13, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM, Pacific Date Time PDT)

    Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation


    What You'll Learn

    In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We'll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

    Wednesday, June 14, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Date Time, PDT)

    Looker Studio (formerly Google Data Studio) for Marketers | Turn Your Data Into Insights


    Key Takeaways:
    • Prepare and connect to different data sources (both online and on-premise).
    • Build data queries and manipulate their results.
    • Create interactive data visualizations that professionally present your data.
    • Create new custom fields using formulas to dig deeper into your data.
    • Build automated, interactive dashboards and reports that communicate your data effectively.
    Wednesday, June 14, 2023
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use SEO for Digital Marketing Masterclass, Module 4, Page Optimization for Speed


    Key Takeaways:

    • Should your website be designed for desktop or mobile? How to see the share and trend at your site.
    • Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
    • Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
    • Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
    • How to use your Google Analytics to see page speed and decide which pages to optimize first.
    • How to reduce the amount of text on your site.
    • How to reduce the kilobtye weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
    • How to use segmentation in Google Analytics to see your traffic and page speed.
    • Dozens of practical tips and ideas to improve the speed of your pages.
    Tuesday, June 20, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM, Pacific Date Time PDT)

    Email Marketing Masterclass, Module 4: Email Marketing Along the 5 Stages of the Customer Journey--Improving email results with the right content along the customer journey to drive engagement


    What You'll Learn

    In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

    During the class we'll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

    Wednesday, July 12, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Date Time (PDT))

    Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series


    The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
    Thursday, July 20, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market


    Key takeaways: In this class you’ll learn:
    • Overview of the social media landscape in 2023 and benefits of using social media marketing.
    • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
    • Fundamentals of an effective social media strategy.
    • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
    • Finding relevant and top performing hashtags in your industry.
    • How to successfully grow your following using organic tactics.
    • How to develop digital media without a graphic designer or video editor.
    • How to calculate the best times and days to post for maximum reach and engagement.
    • Social listening and sentiment analysis.
    • Best practices for recycling evergreen content.
    • Free and paid tools and apps that help with managing multiple social media accounts.
    • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
    • Monthly statistics and reporting that matters.
    • How social media integrates with other facets of digital marketing.
    • Eight planning checklists, workbooks, and templates to help get and keep organized.

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    Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

    Jessica MondayMarketing Communications Manager, Tournesol Siteworks

    I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!

    Jillian MaisanoManager, Marketing Communications, PDI

    The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

    Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

    Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.

    Kristen TaggertVP, Channel Marketing, BrunnerWorks

    Tom was terrific, left the workshop with the tools and resources to advance my ABM program!

    Michelle JohnsonDigital Marketing Manager, Sphere

    Really top notch tips and tricks to get the most from our google ads investment.

    Marshall WhiteMarketing Director at Guaranty RV, Inc.

    The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

    Victoria BlairSocial Media Manager, The Jel Sert Company

    The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

    Rachel FrederickMarketing Communications Specialist, ETC

    This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

    Julie RobertsonCEO JP Robertson Connected

    This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

    Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

    I highly recommend this course, I have average knowledge in Google Ad’s and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.

    Leah LucasDirector of Marketing, Bownet Sports

    Along with the Beginning and Intermediate SEO workshops, I found this workshop to be extremely valuable in increasing my knowledge of SEO, how it works, and how to implement it for better results.

    Joanne KaufmannMarketing Strategist at Highmark Health

    I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.

    Pamela WaltersSenior Marketing Manager at Magellan Health

    I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

    Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

    I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

    Linne BuffingtonMarketing Administrator, ClearBalance

    I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

    Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

    Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

    Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

    Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

    Jocelyn QuallDirector of Marketing, ABODA by RESIDE

    Very knowledgeable presenters. Clear and well prepared structure.

    Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund

    Nice group of very knowledgeable and quality speakers, well done!

    Steve BorgFounder, Borg Direct Marketing

    Expert insights from industry experts is so invaluable.

    Mike IzoSenior Account Manager, Gunderson Direct

    A nice blend of insights and strategies from the agency and consumer side of marketing.

    James MadisonAccount Manager, Gunderson Direct

    Always informative and a great way to connect with fellow colleagues!

    Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

    I’ve always valued the learnings at the DMAnc events.

    Lyn RundellFounder and CEO, HERO Marketing

    Insights from the MetroMile representative were particularly interesting and valuable.

    David RoweVP Media Director, Doremus and Company

    Valuable takeaways!

    Lynda KolbergSenior Account Manager, Decca Design

    The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

    Nelson BorgesJr. Client Strategy Manager, HERO Marketing

    Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

    Collette ChleboveMarketing Services Manager, Follett LLC

    It (the workshop) provided a lot of usable information that can be applied to our business.

    Julie FlannDigital Marketing Director, Nordic Ware

    You answered the questions we had going into the webinar.

    Matt WernerMarketing Manager, The Bradbury Co, Inc.

    Very insightful, cutting edge.

    Matt MillerVP of Operations, Original Stitch

    Very timely topic.

    Brad PollardVP of Business Development, US Direct

    Loved the venue. Good length. Great diversity of panel.

    Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

    This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

    Sherene KellySVP Sales & Marketing, Donor Base

    Nuggets of knowledge were presented that are extremely actionable.

    Philip JohnsonManager/Director, Mayvenn

    Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

    Jennie MartzloffPrincipal, Martzloff Advisors

    Lively topics; relevant and great panel discussion.

    Steve BorgFounder, Borg Direct Marketing

    Great presentation on innovative concepts I can discuss with clients.

    Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

    Lots of knowledgeable people in the direct & digital marketing industry!

    Jillene MaGrowth Analyst, Upstart

    The DMAnc was able to give me insight into a topic I otherwise would not have.

    Alex Van WagnerClient Strategy Director, HERO Marketing

    Transparent panel from real panelists. Very informative, well done!

    Mike IzoAccount Manager, Gunderson Direct

    This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

    Sky CaprioloStrategic Marketing Manager, Motivation Excellence
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