How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
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Learn How to Make A Podcast
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.
You’ll learn why podcasting is a great addition to your marketing plan and how it can benefit your sales and marketing teams. She’ll also help you with the planning for each step before, during and after your launch.
The second workshop will help you create your intro/outro, commercials, select music, do advanced editing, and promotion of the podcast. You can take just this Fundamentals class or register for both this class and the Advanced class together for a bundle price.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Getting started:
- Determining the goals of your show.
- Choosing elements that will best convey the tone of the show.
- Creating detailed checklists for each episode so you don’t leave anything to chance.
- Choosing your team and the duties to assign to them, so your inbox, task, and follow up list won’t blow up.
- Pay the extra to have your own domain!
Steps for you as a host—how to vet and prepare your guest:
- How to “test” them to ensure they are a fit for your program. Their headshot looks good, but can they speak? It sounds like a cold question to ask, but you need to know how to tactfully test the waters before solidifying the invitation.
- If they are a fit, how do you ensure they are set up to have a successful airing or recording with you?
- The value of the greenroom, especially when you have more than one guest or panelist.
- Personalized graphics to share on your site and social channels, as well as sharing the graphics ahead of time with your guest.
- Build anticipation—How about a pre-recording teaser?
During the podcast:
- It seems obvious, but you’d be surprised: “record” and “unmute.”
- Cameras help.
- Lock it down and be ready to mute.
- If recording, you have the opportunity to redo a question—make a note of that.
After the podcast:
- Shout about it on social and how that looks.
- Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
- A tidy package for the guest and what it includes.
- “Send me the link to your post, I’ll promote that out for you.”
- Have a lot of shows? Get mileage out of them by promoting past episodes.
- Transcripts: inexpensive gold.
- Repeat performances.
Regular maintenance
- Do all the relevant venues know about your show?
- Have you added it to your own website and is it easy to find?
- Have you promoted past episodes?
- Do you have a subscriber list for RSS to email?
- How about a quarterly recap post of guests or topics?
- Did you ever do that press release? Wait until you have 3-5 shows under your belt to get your rhythm going.
- Does your team subscribe and promote the show?
- Consider guest hosts or interviewing team members with a theme.
- Short nugget shows that can be posted in many places.
- How about reusing as video?
- Make it easy to subscribe and test it quarterly.
Key Takeaways
- After this course, you will be able to determine the logic and goals of your show.
- You will also know how to choose the right venue for your podcast and whether you must include a video version.
- We will cover the list of prep-steps so you start successfully.
- To keep the momentum and listener list building, how to create steady content leading back to your podcast episodes.
Who the course is for.
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
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