Use SEO for Digital Marketing Masterclass--Module 3, Off-page SEO, Google Updates, Reporting SEO

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 3 Only: regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Why Take this Course?

This is Module 3 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to get better site indexing and improve what your visitors see on the page.
  • Technical SEO: How to find and fix technical issues that affect your site ranking.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.
  • Page Optimization for Speed: Google gives preference to pages that open quickly.

In this session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, social media, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.

We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing. 

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 3, workshop date and time:

Wednesday, May 31, 2023 (12:00 PM to 2:00 PM PDT).

Key Takeaways:

  • Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
  • How to build quality inbound links.
  • How to check if there are links from your site to bad sites.
  • How to block bad (toxic) incoming links.
  • How to place your press releases on 100+ media sites, magazines, and newspapers.
  • If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
  • How to get your organization in the Knowledge Box at the top of Google.
  • How to use web analytics to get data and create reports for SEO.
  • How to justify the cost of SEO work.
  • List of resources for information and help in SEO.

Instructor: Andreas Ramos.

Certification Workshops:

DMAnc Live Online Certification Webinars

Wednesday, May 31, 2023
Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

Use SEO for Digital Marketing Masterclass--Module 3, Off-page SEO, Google Updates, Reporting SEO

Key Takeaways:

  • Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
  • How to build quality inbound links.
  • How to check if there are links from your site to bad sites.
  • How to block bad (toxic) incoming links.
  • How to place your press releases on 100+ media sites, magazines, and newspapers.
  • If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
  • How to get your organization in the Knowledge Box at the top of Google.
  • How to use web analytics to get data and create reports for SEO.
  • How to justify the cost of SEO work.
  • List of resources for information and help in SEO.
Thursday, June 1, 2023
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Social Media Marketing Bootcamp: Turbo-Charge Your Social Media Through 2023

Key takeaways: In this class you’ll learn:
  • Revisit and refresh your social media strategy to incorporate the latest trends and features.
  • How to meet new audiences where they’re spending their time.
  • Demystify new social media algorithms.
  • Stories, reels and video content.
  • Increase reach and engagement across social media.
  • Explore influencer marketing.
  • Social selling features and trends.
  • Creative approach to customer service on social media.
  • Improve your social media management process.
  • Learn about new tools and apps to assist .
  • Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.
Friday, June 2, 2023
Live Online Certification Workshop (12:00 PM to 2:00 PM Pacific Date Time (PDT))

Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series

The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Tuesday, June 6, 2023
Live Online Certification Workshop 9 AM to 11 AM Pacific Date Time (PDT)
Wednesday, June 7, 2023
Live Online Certification Workshop (9:00 AM to 11:00 AM, Pacific Date Time PDT)

Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation

What You'll Learn

In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We'll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

Wednesday, June 7, 2023
Live Online Certification Workshop 12:00 PM to 2:00 PM Pacific Date Time (PDT)

Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass

What You’ll Learn in the Workshop
  • Introduction to ChatGPT and other AI tools for digital marketing.
  • How to integrate ChatGPT and other AI tools into digital marketing strategies.
  • Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
  • How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
  • Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
  • Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
  • How to create unique photos, images, and videos for your product shots, websites, and more.
Thursday, June 8, 2023
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series

Key Takeaways:
  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.
  • Understand how to engage with and grow relevant audiences.
  • Develop an engaging and aligned content strategy, considering key channels.
  • Learn how to develop an internal content creation system engaging relevant people from across the organization.
  • Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.
  • Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.
  • Friday, June 9, 2023
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score

    Key Takeaways:
    • Google’s auction system and how the bidding algorithm works (with examples).
    • Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
    • How to set bids, manage bids, and manage your budget.
    • How to use portfolio theory for your ads.
    • How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
    • An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
    • We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
    • A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
    • Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.
    Wednesday, June 14, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Date Time, PDT)

    Looker Studio (formerly Google Data Studio) for Marketers | Turn Your Data Into Insights

    Key Takeaways:
    • Prepare and connect to different data sources (both online and on-premise).
    • Build data queries and manipulate their results.
    • Create interactive data visualizations that professionally present your data.
    • Create new custom fields using formulas to dig deeper into your data.
    • Build automated, interactive dashboards and reports that communicate your data effectively.

    Latest from DMAnc

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    These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

    Crystal SchwartzDirector of Marketing, Pine Village

    This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!

    Kaitlyn OlsonDigital Marketing Associate, Axios HR

    This workshop provided very useful information and it allows me to develop my knowledge about Google Analytics’ tools.

    Dana Fodorean-MarinovaSenior Analyst Search Engine Marketing, Digi-Key Electronics Germany GmbH

    DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.

    Zach TrumppMarketing Specialist, Heilind Electronics

    The DMANC has expertly identified what the marketing community needs: in-depth training with the flexibility of a multi-day format. I can use the certificate of completion at the end to show my organization that I am committed to my ongoing development and improvement of our customer-facing emails.

    Karen LoggiaDirector of Marketing, Tension Corp.

    A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.

    Jori LundgrenDigital Marketing Specialist, Ripco Credit Union

    A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.

    Larry HarmsAZM/Houston Saengerbund

    Today’s webinar was in line with today’s digital landscape. I really felt like I gained confidence in administering topics and key concepts into my own marketing campaigns.

    Ashley SatterfieldSales & Marketing Coordinator, Metro Plastics Technologies, LLC

    This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

    Arielle ChesterDigital Content Producer at ABC News

    One of the best courses I have ever taken. I hope to continue my education to get certified.

    James NormanUX Designer, CAS

    The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!

    Susan BernardMarketing Director, Maze Health

    Great information to help understand the upcoming changes to Google Analytics.

    Dina CliffordDirector of Marketing, NIC, Inc.

    This presentation truly opened my eyes to all of the great advertising tricks that companies and creators utilize on a daily basis.

    Mikal GeorgeContent Creator, Pair of Thieves

    For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

    Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

    This course is great for both beginners and advanced ABM marketers. Tom clearly knows his stuff, is passionate about ABM, and I especially appreciated all of the insights into potential pitfalls and how you can set up your ABM program for success.

    Susan RothSr. Director, Marketing, TierPoint, LLC

    Great use of time, gave great insights and explained thoroughly in detail.

    Leah TiecheMarketing Communications Specialist, Seaman Corporation

    The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.

    Kristen ModzelewskiSr. Digital Marketing Specialist, Clark-Reliance

    This workshop was informative and on-point.

    Kelly MinorMultimedia Design Director, Piedmont Federal Savings Bank

    This is an excellence course. If you want to improve your SEO Skill. Take this course!

    Pierre JenningsGraphic Designer, NCCPA

    All sessions so far have been very helpful. Can’t wait for the next one!

    Randy CasquejoMarine Marketing - CRM Coordinator, Yhamaha Motor, USA-M.E.S.

    This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

    Breanna ChanSocial Media Manager, Bishop-Wisecarver

    A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!

    Tori BohnettDigital Marketing Specialist, Bay Federal Credit Union

    I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

    Celinda OliveWeb Content Specialist, Esultants Web Services

    Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.

    Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

    I recommend attending learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.

    Juliann GrantVP Marketing, Razorleaf Corporation

    Good information and very informative!

    McCall CampbellDirector of Sales, Hugger Mugger Yoga Products

    Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

    Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

    The LinkedIn Advertising & Account-Based Marketing, Part 1: Quick Wins for Generating Leads & Sales Meetings, was one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.

    Lee Ann AndersonDirector, Marketing: The Kleingers Group

    Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

    Mitzi BreauxTargeted Marketing Manager, Vitalant

    Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

    Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

    It was comprehensive. He did not talk down to the audience even though we had a variety of experiences. Made it approachable. I like that he said that no one is an expert and that you have to test, test, test.

    Dana BrandorffDirector of Marketing & Communication, University of Colorado

    DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.

    Becca KingerySr. Manager, Marketing Programs, Lennox International

    A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

    Trudy PattersonWeb Content Specialist, ISPE

    One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

    Danielle ThorntonDigital Growth Manager, Nature’s Way

    Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

    Michael MarzeottiMarketing Automation Specialist, Advisor Investments

    The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.

    Dana BrandorffDirector of Marketing & Communication, University of Colorado

    Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.

    Kaley DeWeeseMarketing Coordinator, Image Source

    The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

    Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

    Just completed my first webinar with DMANC (Podcast Fundamentals). Was extremely pleased. Found the presenter very knowledgeable, provided a very good overview with tons of useful information-seemed to hit all the critical points (and more…). Am very much looking forward to part two for even greater detail.

    Lynn BarkerDirector of Marketing, Long Island Contractors Association, LICA

    Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

    Katie HessVery informative and great presenter. Really enjoyed everything that was presented and will use in the future.

    This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.

    Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union

    Andreas and his team make this workshop flow. It is direct, quick, and hits the necessary topics. It is like an insiders guide to the other side of Google Analytics.

    Paul HalbrookMarketing Director, The Roof Depot, Inc.

    The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!

    Madison ZaccardelliMarketing Coordinator, Paper Source

    This workshop was helpful to see the big picture behind how and why to produce a podcast!

    Bailey CarruthClient Coordinator, Adolfson & Peterson Construction

    This is a great introduction to why you should be paying attention to mobile-first SEO practices.

    Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

    I thoroughly enjoyed learning from Andreas’ wealth of knowledge.

    Christen SakamotoMarketing Manager, Atlas Insurance Agency

    I really enjoyed getting into the reporting functionality of GA4.

    Brandon McBrideDigital Marketing Manager, SUSE

    Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!

    Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

    This is incredibly useful and detailed information that will allow us to navigate GA4.

    Alison HuntDigital Marketing Manager, Carroll Community College

    This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

    Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

    Very insightful, step-by-step help on Google Analytics from beginning to end.

    Mitchell StewartDigital Media Specialist, Kapco, Inc.

    The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy

    Joseph KellyContent Lead, TE Connectivity

    My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

    Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

    Great content if you’re looking to up your SEO game!

    Brad SurrattSr. Marketing & Events Manager, 3 | Share

    The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

    Beth HopkinsMarketing Director, Capehart Scatchard

    Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

    Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

    Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

    Meagan RobbMarketing Coordinator, McBride Homes

    As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

    Tina LloydVP Digital Content & Social Media, INSP, LLC

    Andreas is super generous to share all his years of knowledge. This workshop is great for all levels of Google Ads users.

    Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

    Pleasure to participate in a workshop that provides actual information I can utilize immediately!

    Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc

    Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!

    Alain BoppartMarketing Management Professional, Uneeda

    I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.

    Ashley DavisMedia Manager, Wyffels Hybrids

    This presentation articulated a lot of the issues I’m facing as a B2B marketer in the technology field. I knew that I wanted our messaging to be different, but couldn’t put into words exactly where our stumbling locks were. I now have the concepts needed to improve our content approach, and hopefully resonate more with customers.

    Liz ClarkeTechnical Marketing Manager, Nitta Gelatin NA Inc

    As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

    Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

    Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

    Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

    I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!

    Teri LeVineDirector of Marketing at Fairway America

    The workshop contains so much actionable information and great tools, too. I appreciate that the workshop is recorded and accessible for months after as there’s so much information presented that being able to re-watch the workshop will be helpful.

    Krystal DredgeMarketing Director, AvL Technologies

    Andreas is extremely knowledgeable and teaches you the ins and outs of Google Ads in 3 short classes!

    Hannah Schied Title and Company Sr. Marketing & Events Manager, 3 | Share Director of Marketing, FIRC Group Assistant Marketing Manager, DHG Time Life

    Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.

    Brad SurrattSr. Marketing & Events Manager, 3 | Share

    This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

    Nicole HarveyAssociate Account Executive, KGB Texas Communications

    Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.

    Michele De VenutoMarketing Programs Manager, JBJS, Inc.

    Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

    Jessica MondayMarketing Communications Manager, Tournesol Siteworks

    I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!

    Jillian MaisanoManager, Marketing Communications, PDI

    The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

    Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

    Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.

    Kristen TaggertVP, Channel Marketing, BrunnerWorks

    Tom was terrific, left the workshop with the tools and resources to advance my ABM program!

    Michelle JohnsonDigital Marketing Manager, Sphere

    Really top notch tips and tricks to get the most from our google ads investment.

    Marshall WhiteMarketing Director at Guaranty RV, Inc.

    The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

    Victoria BlairSocial Media Manager, The Jel Sert Company

    The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

    Rachel FrederickMarketing Communications Specialist, ETC

    This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

    Julie RobertsonCEO JP Robertson Connected

    This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

    Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

    I highly recommend this course, I have average knowledge in Google Ad’s and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.

    Leah LucasDirector of Marketing, Bownet Sports

    Along with the Beginning and Intermediate SEO workshops, I found this workshop to be extremely valuable in increasing my knowledge of SEO, how it works, and how to implement it for better results.

    Joanne KaufmannMarketing Strategist at Highmark Health

    I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.

    Pamela WaltersSenior Marketing Manager at Magellan Health

    I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

    Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

    I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

    Linne BuffingtonMarketing Administrator, ClearBalance

    I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

    Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

    Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

    Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

    Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

    Jocelyn QuallDirector of Marketing, ABODA by RESIDE

    Very knowledgeable presenters. Clear and well prepared structure.

    Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund

    Nice group of very knowledgeable and quality speakers, well done!

    Steve BorgFounder, Borg Direct Marketing

    Expert insights from industry experts is so invaluable.

    Mike IzoSenior Account Manager, Gunderson Direct

    A nice blend of insights and strategies from the agency and consumer side of marketing.

    James MadisonAccount Manager, Gunderson Direct

    Always informative and a great way to connect with fellow colleagues!

    Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

    I’ve always valued the learnings at the DMAnc events.

    Lyn RundellFounder and CEO, HERO Marketing

    Insights from the MetroMile representative were particularly interesting and valuable.

    David RoweVP Media Director, Doremus and Company

    Valuable takeaways!

    Lynda KolbergSenior Account Manager, Decca Design

    The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

    Nelson BorgesJr. Client Strategy Manager, HERO Marketing

    Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

    Collette ChleboveMarketing Services Manager, Follett LLC

    It (the workshop) provided a lot of usable information that can be applied to our business.

    Julie FlannDigital Marketing Director, Nordic Ware

    You answered the questions we had going into the webinar.

    Matt WernerMarketing Manager, The Bradbury Co, Inc.

    Very insightful, cutting edge.

    Matt MillerVP of Operations, Original Stitch

    Very timely topic.

    Brad PollardVP of Business Development, US Direct

    Loved the venue. Good length. Great diversity of panel.

    Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

    This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

    Sherene KellySVP Sales & Marketing, Donor Base

    Nuggets of knowledge were presented that are extremely actionable.

    Philip JohnsonManager/Director, Mayvenn

    Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

    Jennie MartzloffPrincipal, Martzloff Advisors

    Lively topics; relevant and great panel discussion.

    Steve BorgFounder, Borg Direct Marketing

    Great presentation on innovative concepts I can discuss with clients.

    Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

    Lots of knowledgeable people in the direct & digital marketing industry!

    Jillene MaGrowth Analyst, Upstart

    The DMAnc was able to give me insight into a topic I otherwise would not have.

    Alex Van WagnerClient Strategy Director, HERO Marketing

    Transparent panel from real panelists. Very informative, well done!

    Mike IzoAccount Manager, Gunderson Direct

    This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

    Sky CaprioloStrategic Marketing Manager, Motivation Excellence
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