Google Analytics Workshop--Fundamentals
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Regularly $250, Now $200
(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 16 books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details). Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
- In Analytic Fundamentals, we’ll cover the theory, installation, and configuration of Google Analytics
- How to install and configure Google Analytics
- How to find the analytics tracking tag and how to install it in your website
- How to set up and use views, dashboards, export reports, and automated reports
- How to set up and use custom alerts
- Use filters to remove junk data and get clean data. You’ll learn how to install thirteen filters, step-by-step, with full details.
Key Takeaways
- You’ll learn how to install and configure Google Analytics
- This includes visitors to your website, SEO, paid search (SEM), email newsletter, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)
- By knowing your audience, you can design articles and images that appeal to them
- You can also make decisions about pages, translations, markets, and so on
Bonus Material
- Five-page handout on how to use Google Analytics for SEO
- Thirteen Google Analytics filters for you to install (with instructions)
- You can listen to the complete presentation with audio as often as you like
Three-Part Course on Google Analytics
This is the introduction course of the three-part course for Google Analytics where we cover installation and configuration. The next two workshops (Intermediate and Advanced) will cover how to use Google Analytics by looking at the major report sections: Audience, Acquisition, Behavior, and Conversions.
Who Is the Course for?
- Senior staff, managers, and directors who are responsible for digital marketing
- You will be able to understand Google Analytics so you can manage agencies or contractors
- Agencies can improve their Google Analytics services to clients
Instructor: Andreas Ramos
Andreas is the author of 16 books on SEO, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
Google Analytics Workshop--Fundamentals
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.
Search Engine Optimization (SEO) Fundamentals Workshop
Google Analytics Intermediate Workshop
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Search Engine Optimization (SEO) Intermediate
What You’ll Learn in this Workshop
The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results.
Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spread-sheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code.
We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.
Google Analytics Advanced
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Search Engine Optimization (SEO) Advanced
We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. We also look a the elements that result in low scores. You’ll see that you can do to improve your chances of better page reviews.
We then look at a powerful SEO tool.
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.
