Google Analytics Intermediate Workshop
Fall Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details).
What You’ll Learn
In the Fundamentals session, we learned how to install and configure Google Analytics. By now, it should be producing good, clean data for you.
In the Intermediate session, we will go through the first two major report sections of Google Analytics. This covers Audience and Acquisition.
We will cover the first two major sections of Google Analytics:
- Audience: Who is visiting your website? You will see how to find the demographics of your visitors: age, gender, and interests. You will also see where they are (location) and what languages they are using. We also look at whether they are using desktop browsers or mobile browsers to visit your site.
- Acquisition: How did those visitors find your website? This gives you specific details on how they came to your website: search engines (and which ones), social media, direct, or referral from another website.
- You’ll also learn how to segment analytics data so you can separate the strands of data. For example, you can separate and compare the traffic by desktop versus mobile users.
By knowing your visitors, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you understanding of your audience.
This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or mobile users? All of this, and many more questions, can be definitely be settled with analytics data.
We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.
There will be lots of opportunity for your questions.
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Bonus Material
- You can listen to the complete presentation with audio as often as you like
Three-Part Course on Google Analytics
This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.
Who is the course for?
- Senior staff, managers, and directors who are responsible for digital marketing
- You will be able to understand Google Analytics so you can manage agencies or contractors
- Agencies can improve their Google Analytics services to clients
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
DMAnc Live Online Certification Webinars
Google Analytics Intermediate Workshop
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Google Ads Fundamentals
Google Analytics Advanced
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Google Ads Advanced
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.
Mobile-First Design Workshop
Topics Covered
- What is mobile-first? Why websites must prepare for Google’s March 2021 core mobile-first update. What happens if they don’t?
- The difference between responsive design and mobile-first design.
- Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
- Should you re-build your website for mobile-first?
- How to look at your analytics, ranking, and competitors.
- How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
- Live Q&A.
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.
Key Takeaways
- After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
- You’ll be able to create a logical template in Adobe Audition or Camtasia.
- You will also know how to choose the right music for your podcast and whether you must include a video version.
- You will have a guide to creating your intro and outro copy that will be evergreen.
- We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
- We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
What You'll Learn in this Workshop:
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
