Upcoming Live Online Workshops and Webinars

Mark your calendar for these upcoming events with the Direct Marketing Association of Northern California.

Tuesday, September 27, 2022
Online (10:00 AM to 10:30 AM Pacific Standard Time PST)

How to Amplify Brands on Twitter


Key takeaways:
  • Learn the C-A-B framework (Create–Amplify–Build) for content strategy and how to use Twitter to amplify your brand.
  • Discover 3 myths & 3 truths about Twitter.
  • Get useful Twitter Cheat Sheet / Worksheet, plus suggestions for your First 5 Tweets.
  • Thursday, January 27, 2022

    How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience


    As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads.  In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.
    Thursday, March 9, 2023
    Online (11:30 AM to 12:00 PM Pacific Standard Time PST)

    Marketing's Role in Driving a More Sustainable Future


    Marketing is often seen as the growth engine within organizations, however growth at any cost is unsustainable. You cannot have infinite economic growth on a finite planet. And, it’s fair to say that marketing has played a key role in getting us to where we are today in terms of the environmental and societal challenges we face. Marketers have shaped our brainprint and created behaviors which have led to overconsumption (fuelling increased production and use of resources), and unmanageable levels of waste. However, marketing is also well placed to be part of the solution. As stated in our book, Sustainable Marketing, How to Drive Profits with Purpose, we believe “There’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware responsible marketer.” Marketers have the biggest, most important, and some could argue, exciting role of their lives ahead. In this webinar, we’ll explore marketing’s role in driving a more sustainable future and how marketers can use their skillsets and powers for good.

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

    Jocelyn QuallDirector of Marketing, ABODA by RESIDE

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    It provided a lot of usable information that can be applied to our business.

    Julie FlannDigital Marketing Director, Nordic Ware

    Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

    Collette ChleboveMarketing Services Manager, Follett LLC

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund

    Provided the foundational information necessary to be prepared for GDPR compliance.

    Misty Borg MisterekDirector of Marketing, Merchant & Gould

    You answered the questions we had going into the webinar.

    Matt WernerMarketing Manager, The Bradbury Co, Inc.

    Thanks for taking questions and providing responses.

    Nice blend of legal versus non-legal.

    David OnsagerManaging Partner and President, Bailey Onsager

    Very knowledgeable presenters. Clear and well prepared structure.

    Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin
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