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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series
Posted: February 3, 2022
The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Influencer Marketing Masterclass, a 2-Module Series
Posted: February 7, 2022
Quick key take-aways:
- Where does Influencer Marketing fit into my organization.
- What metrics are important to understand for an influencer.
- How to formulate an influencer marketing strategy.
- Appropriately brief and manage an influencer campaign.
- Report on the results of a campaign.
- Integrate influencer content into paid media.
- Maximize reach and conversion of influencer content.
- Shoppable links on Instagram.
- Affiliate integration.
- Research and other aspects of influencers.
- Nano influencers—an emerging trend.
Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing
Posted: February 8, 2022
Key takeaways:
- Establish your content ecosystem and lay your digital footprint.
- Create an engaging content calendar and build effective, omnichannel promotional plans.
- Build an effective content operations model.
- Create a robust SEO content strategy.
- Learn to analyze and optimize your content.
- Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
2022 ECHO Awards | Nomination Deadline is November 8th
/in News /by AndrewBREAKING NEWS: The deadline for marketers to enter the 2022 International ECHO Awards, one of the only honors that recognizes the brilliant use of DATA + CREATIVE + PROVEN RESULTS, has been extended! The new deadline is November 8! We’re already receiving both marketing campaign entries and awards judges from robust groups like these and […]
It’s ECHO Award Time! | DMAnc.org
/in News /by AndrewData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate … IT’S ECHO AWARD TIME! That’s right! The […]
Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020
/in News /by AndrewDate: January 15, 2020 Location: MORGAN HILL, CA The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”. The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will […]
The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019
/in News /by AndrewMorgan Hill, CA The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, […]