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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Google Analytics 3.0 Advanced
Posted: December 1, 2020
In the third and final analytics session, we will use Google Analytics 3.0 live in the webinar. Andreas will go through Google Analytics 3.0, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Google Ads Intermediate
Posted: December 3, 2020
What You’ll Learn
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4
Posted: December 8, 2020
What You’ll Learn in this Workshop
- In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.
- You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
2022 ECHO Awards | Nomination Deadline is November 8th
/in News /by AndrewBREAKING NEWS: The deadline for marketers to enter the 2022 International ECHO Awards, one of the only honors that recognizes the brilliant use of DATA + CREATIVE + PROVEN RESULTS, has been extended! The new deadline is November 8! We’re already receiving both marketing campaign entries and awards judges from robust groups like these and […]
It’s ECHO Award Time! | DMAnc.org
/in News /by AndrewData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate … IT’S ECHO AWARD TIME! That’s right! The […]
Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020
/in News /by AndrewDate: January 15, 2020 Location: MORGAN HILL, CA The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”. The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will […]
The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019
/in News /by AndrewMorgan Hill, CA The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, […]