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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Google Analytics Workshop–Fundamentals
This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
What You’ll Learn in the Workshop
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.
Search Engine Optimization (SEO) Fundamentals Workshop
This course is part one of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
The first session covers keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020
/in News /by AndyDate: January 15, 2020 Location: MORGAN HILL, CA The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”. The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will […]
The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019
/in News /by AndyMorgan Hill, CA The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, […]