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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Google Analytics Intermediate Workshop
This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Google Ads Fundamentals
You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.
Google Analytics Advanced
In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
It’s ECHO Award Time! | DMAnc.org
/in News /by AndrewData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate … IT’S ECHO AWARD TIME! That’s right! The […]
Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020
/in News /by AndrewDate: January 15, 2020 Location: MORGAN HILL, CA The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”. The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will […]
The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019
/in News /by AndrewMorgan Hill, CA The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, […]