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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Use Google Analytics 4.0 for Digital Marketing: A Three-Module Workshop Series
Posted: October 7, 2021
The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Use SEO for Digital Marketing–Module 2, On-page SEO and Technical SEO
Posted: October 7, 2021
Key Takeaways:
- How to optimize your pages.
- SEO for the text on your page, including headings, body text, and links.
- How to write meta-tags, along with a spreadsheet to manage meta-tags.
- Tools to see the meta-tags on your site (and your competitors’ sites).
- How to do SEO for images, including ALT tags and the hidden meta-data.
- Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
- Lots of examples of code for you to copy, edit, paste, and use.
- Checklists for on-page SEO and technical SEO.
Podcast Strategy and Promotion Masterclass, a 2-part Series of Workshops
Posted: October 11, 2021
Quick summary of key takeaways:
- After this course, you will have learned how to determine the logic and goals of your show.
- You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
- We will cover the list of prep steps so you start successfully.
- You will have a guide to creating your format including the intro and outro copy that will be evergreen.
- We will review how you are sharing out your show with your followers and lists.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
2022 ECHO Awards | Nomination Deadline is November 8th
/in News /byBREAKING NEWS: The deadline for marketers to enter the 2022 International ECHO Awards, one of the only honors that recognizes the brilliant use of DATA + CREATIVE + PROVEN RESULTS, has been extended! The new deadline is November 8! We’re already receiving both marketing campaign entries and awards judges from robust groups like these and […]
It’s ECHO Award Time! | DMAnc.org
/in News /byData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate … IT’S ECHO AWARD TIME! That’s right! The […]
Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020
/in News /byDate: January 15, 2020 Location: MORGAN HILL, CA The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”. The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will […]
The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019
/in News /byMorgan Hill, CA The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, […]