Read below for upcoming free, live online or recorded webinars.

Recorded Webinars

8 Rules for Direct Mail Creative Success
Speaker: Tim Carr
Key takeaways:
  • How to best cut through the clutter in the mail stack.
  • Grasp the importance of “What’s in it for me?”.
  • Make the most out of your Calls to Action.
  • Learn the role emotions can play in driving response.
  • Tips for addressing barriers and building trust.
  • The importance of respecting your brand.
  • Lastly, understand the importance of integrating your print DM with digital experiences to optimize response.
45 minutes
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Building Data-driven Creative on Social Media to Connect with Audiences on a More Personalized Level
Speaker: Kineta Kelsall
Key takeaways:
  • Understand the power of cross-channel data in shaping social creative marketing strategies.
  • Explore how highly personalized campaigns impact audience engagement and overall performance.
  • Discover the potential of AI in enhancing creativity while recognizing its associated pitfalls.
  • Identify global case studies showcasing the triumphs of data-driven creativity.
30 minutes
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The Future of B2B Social Media Marketing
Speaker: Luan Wise
Key takeaways:
  • How B2B interactions on social media are evolving and what platforms are leading the way.
  • Engaging content strategies that captivate B2B decision-makers and drive results.
  • The latest trends in paid advertising and how to leverage them for maximum impact.
30 minutes
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How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience
Speaker: Ian Murphy, Gary Brazzell
As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads.  In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.
30 minutes
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How to Amplify Brands on Twitter
Speaker: Laurie Kretchmar
A marketer without a Twitter feed isn't even in the game. A no-cost Twitter account can showcase your brand to the world, amplify your interests and causes, and connect you with valuable people. Join The Direct Marketing Association of Northern California on a complimentary webinar on using Twitter. Learn what to do—in less than 15 minutes a weekday. Communications Strategist and WICster Laurie Kretchmar, author of the new book, Tweet This! How to Amplify Your Brand on Twitter, will share her easy-to-use framework for thinking about content, amplifying one's brand, and building your network, plus outline the most useful aspects of Twitter, the app that journalists, podcasters and other influencers can’t live without. Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on Twitter, and how you can take advantage of it. Don’t miss this 30-minute webinar! Key takeaways:
  • Learn the C-A-B framework (Create–Amplify–Build) for content strategy and how to use Twitter to amplify your brand.
  • Discover 3 myths & 3 truths about Twitter.
  • Get useful Twitter Cheat Sheet / Worksheet, plus suggestions for your First 5 Tweets.
30 minutes
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Myths of Social Media—Dispel the Misconceptions and Use Social Media Effectively in Business
Speaker: Michelle Carvill
There are so many myths surround social media, but our Social Media Masterclass expert Michelle Carvill—MA, FCIM, Author is joining us on this free webinar to bust some more! She will be talking through:
  • Social media activity is purely a marketing function.
  • Social media is of no use for internal communication.
  • Business leaders don't need a presence on social media.
  • Social media is not strategic.
  • Social media influencers are a new phenomenon.
30 minutes
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This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

It provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Provided the foundational information necessary to be prepared for GDPR compliance.

Misty Borg MisterekDirector of Marketing, Merchant & Gould

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Thanks for taking questions and providing responses.

Nice blend of legal versus non-legal.

David OnsagerManaging Partner and President, Bailey Onsager

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin
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