Read below for upcoming free, live online or recorded webinars.
Recorded Webinars
The Future of B2B Social Media Marketing
Speaker: Luan Wise
Key takeaways:
- How B2B interactions on social media are evolving and what platforms are leading the way.
- Engaging content strategies that captivate B2B decision-makers and drive results.
- The latest trends in paid advertising and how to leverage them for maximum impact.
30 minutes
Read More 
Marketing's Role in Driving a More Sustainable Future
Speaker: Gemma Butler
Marketing is often seen as the growth engine within organizations, however growth at any cost is unsustainable. You cannot have infinite economic growth on a finite planet. And, it’s fair to say that marketing has played a key role in getting us to where we are today in terms of the environmental and societal challenges we face. Marketers have shaped our brainprint and created behaviors which have led to overconsumption (fuelling increased production and use of resources), and unmanageable levels of waste.
However, marketing is also well placed to be part of the solution. As stated in our book, Sustainable Marketing, How to Drive Profits with Purpose, we believe “There’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware responsible marketer.” Marketers have the biggest, most important, and some could argue, exciting role of their lives ahead. In this webinar, we’ll explore marketing’s role in driving a more sustainable future and how marketers can use their skillsets and powers for good.30 minutes
Read More
How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience
Speaker: Ian Murphy, Gary Brazzell
As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.30 minutes
Read More
How to Amplify Brands on Twitter
Speaker: Laurie Kretchmar
A marketer without a Twitter feed isn't even in the game. A no-cost Twitter account can showcase your brand to the world, amplify your interests and causes, and connect you with valuable people. Join The Direct Marketing Association of Northern California on a complimentary webinar on using Twitter. Learn what to do—in less than 15 minutes a weekday. Communications Strategist and WICster Laurie Kretchmar, author of the new book, Tweet This! How to Amplify Your Brand on Twitter, will share her easy-to-use framework for thinking about content, amplifying one's brand, and building your network, plus outline the most useful aspects of Twitter, the app that journalists, podcasters and other influencers can’t live without.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on Twitter, and how you can take advantage of it. Don’t miss this 30-minute webinar!
Key takeaways:
- Learn the C-A-B framework (Create–Amplify–Build) for content strategy and how to use Twitter to amplify your brand.
- Discover 3 myths & 3 truths about Twitter.
- Get useful Twitter Cheat Sheet / Worksheet, plus suggestions for your First 5 Tweets.
30 minutes
Read More
Myths of Social Media—Dispel the Misconceptions and Use Social Media Effectively in Business
Speaker: Michelle Carvill
There are so many myths surround social media, but our Social Media Masterclass expert Michelle Carvill—MA, FCIM, Author is joining us on this free webinar to bust some more!
She will be talking through:
- Social media activity is purely a marketing function.
- Social media is of no use for internal communication.
- Business leaders don't need a presence on social media.
- Social media is not strategic.
- Social media influencers are a new phenomenon.
30 minutes
Read More
WHAT MAKES OUR PROGRAM DIFFERENT?
Free Updates to Courses, So You’re Never Left Behind!
