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Upcoming Workshops
Mobile-first/Page Experience SEO Optimization Workshop
Topics Covered
- What is Mobile-first/page experience? Why websites must update for Google’s Mobile-first and Page Experience algorithm update. What happens if they don’t?
- The difference between responsive design and mobile-first/page experience design.
- Examples of good and bad Mobile-first/page experience design: placement of buttons, tracking tags, and content.
- Should you re-build your website for Mobile-first/page experience?
- How to look at your analytics, ranking, and competitors.
- How mobile-first/page experience website design will affect not only SEO but also paid ads, social media, and payment systems.
- How to reduce the text on your site.
- How to compress images with new image formats, and which images to compress.
- How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.
How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Google Ads Fundamentals
- You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
- Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
- Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4
- In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.
- You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
Google Analytics 3.0 Workshop--Fundamentals
Google Analytics 3.0 Intermediate Workshop
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Google Analytics 4.0 Intermediate: Use the GA4 Reports
- In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
- You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
- You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
Using Behavioral Science to Turbo-Charge Your Digital Marketing: Learn Scientifically Proven Ways to Optimize Your Website, Social Media Ads, Emails & Pricing Model
This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Great guidance for targeting audience and making advertising more of a conversation.
