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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.
Google AdWords and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the AdWords interface.
This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This is a new regulation taking effect in the European Union May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face a penalty of 4% of gross revenue. Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start working on your data privacy compliance now.