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    Upcoming Workshops

    Wednesday, May 31, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Influencer Marketing Masterclass, a 2-Module Series

    Quick key take-aways:
    • Where does Influencer Marketing fit into my organization.
    • What metrics are important to understand for an influencer.
    • How to formulate an influencer marketing strategy.
    • Appropriately brief and manage an influencer campaign.
    • Report on the results of a campaign.
    • Integrate influencer content into paid media.
    • Maximize reach and conversion of influencer content.
    • Shoppable links on Instagram.
    • Affiliate integration.
    • Research and other aspects of influencers.
    • Nano influencers—an emerging trend.
    Wednesday, May 31, 2023
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use SEO for Digital Marketing Masterclass--Module 3, Off-page SEO, Google Updates, Reporting SEO

    Key Takeaways:

    • Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
    • How to build quality inbound links.
    • How to check if there are links from your site to bad sites.
    • How to block bad (toxic) incoming links.
    • How to place your press releases on 100+ media sites, magazines, and newspapers.
    • If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
    • How to get your organization in the Knowledge Box at the top of Google.
    • How to use web analytics to get data and create reports for SEO.
    • How to justify the cost of SEO work.
    • List of resources for information and help in SEO.
    Thursday, June 1, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Social Media Marketing Bootcamp: Turbo-Charge Your Social Media Through 2023

    Key takeaways: In this class you’ll learn:
    • Revisit and refresh your social media strategy to incorporate the latest trends and features.
    • How to meet new audiences where they’re spending their time.
    • Demystify new social media algorithms.
    • Stories, reels and video content.
    • Increase reach and engagement across social media.
    • Explore influencer marketing.
    • Social selling features and trends.
    • Creative approach to customer service on social media.
    • Improve your social media management process.
    • Learn about new tools and apps to assist .
    • Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.
    Friday, June 2, 2023
    Live Online Certification Workshop (12:00 PM to 2:00 PM Pacific Date Time (PDT))

    Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series

    The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
    Tuesday, June 6, 2023
    Live Online Certification Workshop 9 AM to 11 AM Pacific Date Time (PDT)
    Wednesday, June 7, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM, Pacific Date Time PDT)

    Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation

    What You'll Learn

    In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We'll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

    Wednesday, June 7, 2023
    Live Online Certification Workshop 12:00 PM to 2:00 PM Pacific Date Time (PDT)

    Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass

    What You’ll Learn in the Workshop
    • Introduction to ChatGPT and other AI tools for digital marketing.
    • How to integrate ChatGPT and other AI tools into digital marketing strategies.
    • Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
    • How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
    • Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
    • Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
    • How to create unique photos, images, and videos for your product shots, websites, and more.
    Thursday, June 8, 2023
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series

    Key Takeaways:
  • Develop a robust social media strategy aligning brand, values, business objectives, tracking against business critical meaningful metrics.
  • Understand how to engage with and grow relevant audiences.
  • Develop an engaging and aligned content strategy, considering key channels.
  • Learn how to develop an internal content creation system engaging relevant people from across the organization.
  • Understand clearly the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
  • Develop meaningful metrics to clearly demonstrate the bottom line ROI business impact of your social media activity.
  • Access a range of planning tools, frameworks and templates to support you with building and executing successful social media strategy.
  • Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund