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    Upcoming Workshops

    Wednesday, June 29, 2022
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)


    Key Takeaways: From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:
    • Understanding and executing a target market analysis.
    • Identifying your brand gap and how to close it.
    • Leveraging your core competencies with your target market plan.
    • Building your thought leadership position.
    • Learning a more detailed SWOT analysis and how to relate it to your positioning.
    • Creating a more impactful message.
    Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
    • Leveraging your SWOT results into your Product Strategy.
    • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
    • Leveraging your SWOT results into your Strategic Alliance Strategy.
    • Creating an effective Industry Trade Press Strategy.
    • Insights on how to mine Key Markets.
    • Creating an effective Sales Enablement Strategy.
    • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.
    Tuesday, July 12, 2022
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Podcast Strategy and Promotion Masterclass, a 2-part Series of Workshops


    Quick summary of key takeaways:
    • After this course, you will have learned how to determine the logic and goals of your show.
    • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
    • We will cover the list of prep steps so you start successfully.
    • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
    • We will review how you are sharing out your show with your followers and lists.
    Wednesday, July 13, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use SEO for Digital Marketing, Part 1: SEO Keyword Research


    What You’ll Learn in this Workshop

    • The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
    • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
    • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
    • You’ll see how to test meta-tags to find the best one.
    • The workshop closes with local SEO for companies that have locations in several cities.
    Wednesday, July 20, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Use SEO for Digital Marketing, Part 2: Optimizing On-Page and Technical SEO


    What You’ll Learn
    • How keywords, ads, and landing pages work together in Google Ads.
    • How to use A/B Split Tests to test ads so you can develop the best ad.
    • The various kinds of ads, plus additional settings that automatically make ads for you.
    • Types of display advertising and how to work with those.
    • How to understand the data when testing Google Ads.
    • The five types of match modes in Google Ads.
    Wednesday, July 13, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Google Ads Fundamentals


    What You’ll Learn in this Workshop
    • You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
    • Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
    • Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
    Friday, July 15, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Google Analytics 3.0 Workshop--Fundamentals


    This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
    Friday, July 22, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Use SEO for Digital Marketing, Part 3: Optimizing SEO Off-page Tactics, Link Building, and Reporting


    What You’ll Learn in this Workshop

    In the final session, we look at advanced topics in SEO.

    • We’ll see how Google indexes and ranks webpages.
    • You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results.
    • You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages.
    • We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.
    Wednesday, July 20, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Google Ads Intermediate


    What You’ll Learn
    • How keywords, ads, and landing pages work together in Google Ads
    • How to use A/B Split Tests to test ads so you can develop the best ad
    • The various kinds of ads, plus additional settings that automatically make ads for you
    • Types of display advertising and how to work with those
    • How to understand the data when testing Google Ads
    • The five types of match modes in Google Ads

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund