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    Upcoming Workshops

    Wednesday, January 19, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Google Analytics 4.0 Intermediate: Use the GA4 Reports


    What You’ll Learn in this Workshop:
    • In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
    • You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
    • You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
    Tuesday, January 25, 2022
    Live Online Certification Workshop (10:00 AM to 12:00 PM PDT)

    How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast


    This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

    Key Takeaways

    • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
    • You’ll be able to create a logical template in Adobe Audition or Camtasia.
    • You will also know how to choose the right music for your podcast and whether you must include a video version.
    • You will have a guide to creating your intro and outro copy that will be evergreen.
    • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
    • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.
    Wednesday, January 26, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Google Analytics 3.0 Intermediate Workshop


    This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

    Key Takeaways

    • You’ll understand how to use Google Analytics to quickly understand your website’s audience
    • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
    • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
    Wednesday, January 26, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Google Analytics 4.0 Advanced: Creating Your Own Reports


    Key Takeaways:
    • Analysis Hub: How to create your customized reports in Analysis Hub.
    • Examples of reports and how to use your reports.
    • How to share reports.
    • How to use Insights for additional information.
    • We’ll look at standard GA3 reports and how to create them in GA4.
    • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.
    • We also look at how to use GA4 for startups and investors to track the metrics that they need.
    Thursday, January 27, 2022
    Live Online Certification Webinar (10:00am - 12:00pm PDT)

    Account Based Marketing (ABM) for Small and Mid-Size Firms during COVID-19 & Best Practices for 2022


    This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic Go-to-market and pipeline building program during COVID-19 with a positive ROI.
    Friday, January 28, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Google Ads Intermediate


    What You’ll Learn
    • How keywords, ads, and landing pages work together in Google Ads
    • How to use A/B Split Tests to test ads so you can develop the best ad
    • The various kinds of ads, plus additional settings that automatically make ads for you
    • Types of display advertising and how to work with those
    • How to understand the data when testing Google Ads
    • The five types of match modes in Google Ads
    Friday, January 28, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Search Engine Optimization (SEO) Intermediate


    What You’ll Learn
    • How keywords, ads, and landing pages work together in Google Ads.
    • How to use A/B Split Tests to test ads so you can develop the best ad.
    • The various kinds of ads, plus additional settings that automatically make ads for you.
    • Types of display advertising and how to work with those.
    • How to understand the data when testing Google Ads.
    • The five types of match modes in Google Ads.
    Tuesday, February 1, 2022
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Email Marketing Workshop 1: Improving your campaign results with better copy, design, and strategy


    What You'll Learn

    Email marketing is the foundation of any good multi-channel marketing strategy.

    But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

    We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund