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    Upcoming Workshops

    Friday, June 21, 2024
    Live Online Certification Workshop (12:00 PM to 2:00 PM Pacific Date Time (PDT))

    Using Google Analytics 4.0 Masterclass


    The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
    Tuesday, June 25, 2024
    Live Online Certification Workshop 9 AM to 11 AM Pacific Daylight Time (PDT)

    YouTube Channel Strategy and Production Masterclass


    This 2-module workshops series will teach you what you need to know to formulate a successful video content strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

    Quick summary of key takeaways:

    • The correct mindset and focus necessary for starting your channel with the best chance of success.
    • The different content types at your disposal, and their pros and cons.
    • Strategies and techniques for building your audience on and off YouTube.
    • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
    • The video upload process, from export settings to thumbnails to keyword tags, and more.
    • How to improve video SEO and SERP ranking.
    Thursday, October 17, 2024
    Live Online Certification Workshop (from 12:00 p.m. to 2:00 p.m. PDT)

    Social Media Marketing Fundamentals


    Key takeaways: In this class you’ll learn:
    • Overview of the social media landscape in 2023 and benefits of using social media marketing.
    • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
    • Fundamentals of an effective social media strategy.
    • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
    • Finding relevant and top performing hashtags in your industry.
    • How to successfully grow your following using organic tactics.
    • How to develop digital media without a graphic designer or video editor.
    • How to calculate the best times and days to post for maximum reach and engagement.
    • Social listening and sentiment analysis.
    • Best practices for recycling evergreen content.
    • Free and paid tools and apps that help with managing multiple social media accounts.
    • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
    • Monthly statistics and reporting that matters.
    • How social media integrates with other facets of digital marketing.
    • Eight planning checklists, workbooks, and templates to help get and keep organized.
    Tuesday, September 17, 2024
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Video Production for Social Media Masterclass, 4-module Series


    Course Key Takeaways:
    • Gain hands-on experience in planning, shooting, and editing short-form marketing videos for Social Media.
    • Introduction to video content strategies and platforms.
    • Understand pre-production: storyboarding, creating shot lists, and writing scripts.
    • Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
    • Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
    • Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
    • Exporting video to different specs for different social media platforms.
    Tuesday, September 17, 2024
    Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Daylight Time, PDT)

    Looker Studio (formerly Google Data Studio) for Marketers Masterclass


    Key Takeaways:
    • Prepare and connect to different data sources (both online and on-premise).
    • Build data queries and manipulate their results.
    • Create interactive data visualizations that professionally present your data.
    • Create new custom fields using formulas to dig deeper into your data.
    • Build automated, interactive dashboards and reports that communicate your data effectively.
    Wednesday, September 18, 2024
    Live Online Certification Masterclass Series 9:00 a.m. to 11:00 a.m. Pacific Daylight Time (PDT)

    Leveraging AI for Your Digital Marketing: A Comprehensive Masterclass


    The new AI tools, including OpenAI's ChatGPT, Microsoft Bing Chat, Google's AI, and others, mark the greatest shift in digital marketing since the beginning of the web. These tools help you to work better, spark creativity, and increase productivity. Our three-session workshop gives digital marketers the knowledge and skills to use these AI tools, resulting in improved efficiency and productivity in their marketing. This course takes a practical, hands-on approach, emphasizing applicable tools and techniques.
    Tuesday, April 30, 2024
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    LinkedIn Advertising Masterclass


    Quick key take-aways:
    • LinkedIn Campaign Manager overview.
    • LinkedIn ad auction need-to-knows and top tips.
    • LinkedIn campaign structure best practice with campaign demo.
    • How to create winning LinkedIn Ads.
    • LinkedIn ad formats & ad types.
    • Creative top tips.
    • How to setup your campaigns effectively.
    Thursday, September 12, 2024
    Live Online Certification Workshop 12:00 p.m. to 2:00 p.m. PDT

    Social Media Marketing Bootcamp


    Key takeaways: In this class you’ll learn:
    • Revisit and refresh your social media strategy to incorporate the latest trends and features.
    • How to meet new audiences where they’re spending their time.
    • Demystify new social media algorithms.
    • Stories, reels and video content.
    • Increase reach and engagement across social media.
    • Explore influencer marketing.
    • Social selling features and trends.
    • Creative approach to customer service on social media.
    • Improve your social media management process.
    • Learn about new tools and apps to assist .
    • Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund