Enhance Your Career: Requirements on How to Become a Certified Sustainable Marketer (CSM)
Businesses are under increasing pressure from investors, regulators, employees and society to lead the way in driving a more sustainable future, and with that comes the opportunity to make bold commitments and establish new sustainable markets which give back to people, the planet and profit. And it provides new career opportunities and goals for marketers:
- The landscape is changing, stakeholder demands are increasing, and regulation, policy and reporting are evolving—education and awareness are a must if businesses and you as a marketer are to succeed in the future.
- Greenwashing is no longer being ignored—don’t fall foul of it, protect your company’s brand reputation, build trust, and feel confident that the claims you are making are considered, substantiated and demonstrate your commitment to the triple bottom line.
- Equip yourself to be a force for good, unlocking innovative solutions, new ways of thinking and better ways to communicate which go beyond your company’s products and services.
Marketers can use their skills and powers for good, and transparency and authenticity is critical. Greenwashing is no longer being ignored, and marketers must ensure they are educated and aware in order to protect their brand’s reputation, build trust and feel confident that the claims they are making are considered, substantiated and demonstrate commitment to the triple bottom line. Be the first of an elite group of marketers in the United States to be certified in sustainable marketing. Use this certificate to enhance your resume and LinkedIn profile with a digital badge we’ll provide you, plus we’ll send you a frame-able printed certificate to hang on your office wall.
To qualify, all you have to do is complete a 3-module masterclass series.
Module 1 of this 3-part masterclass looks at how the regulatory and mandatory reporting environment is changing. What this means for business, and the challenges, but more importantly the opportunities for marketers to be part of the solution to building sustainable markets and shaping new behaviors.
Module 2 focuses on greenwashing which together with ‘green hushing’ is on the rise, and bringing with it negative attention, tightening of regulations and guidelines, and further erosion of trust. While the responsibility sits with the organization, the spotlight shines more brightly on marketing as the communicators and storytellers, so education and awareness is important when navigating sustainable marketing.
Module 3 the final part in this masterclass series dives into sustainable marketing action. Exploring what it looks like and how to do it. Sustainable marketing isn’t about totally reinventing marketing, but rather about rethinking all guises of marketing through a responsible lens.
All of these classes also count toward the 8-course requirement for a Certificate in Digital Marketing.
Details on Registration:
Live online masterclasses are recorded.
Registered pre-recorded masterclass attendees will also have the recording available on-demand.
Watch recorded courses as many times as you want, they never expire. You can stop and start in the middle of the video as many times as you need. You’ll also receive the course workbook in PDF format. Most courses offer additional materials such as checklists and sample templates provided by the instructor.
Terms & Conditions:
Students must provide a valid email address so that course workbooks and/or webinar links can be sent in advance of each webinar/workshop.
You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/ . You will receive a full refund if this is received up to 48 hours before the class time. No-shows will be billed and will not be refunded. No other refunds will be issued for any reason, except at the sole discretion of the DMAnc.org management.
Purchases of recorded classes are considered final, and no refunds will be granted.
The DMAnc reserves the right to cancel and re-schedule webinars/masterclasses due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any person or group.
Free Workshop Updates:
As long as we have your up-to-date contact information, you’ll be sent an updated masterclass recording and slide presentation to most of the courses offered at no charge for a minimum of one time and for one year. That’s our way of saying “Thank You” for being a part of our learning community.
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