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In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
What marketing channel is best for your organization? Offline? Online? Social? Maybe a mix? Sometimes it can feel like a big black box. Engage with our panel of industry leaders and learn how they are leveraging data-driven online, social and offline media to increase response, conversion and ROI.