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    Friday, April 16, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Google Ads Intermediate


    What You’ll Learn
    • How keywords, ads, and landing pages work together in Google Ads
    • How to use A/B Split Tests to test ads so you can develop the best ad
    • The various kinds of ads, plus additional settings that automatically make ads for you
    • Types of display advertising and how to work with those
    • How to understand the data when testing Google Ads
    • The five types of match modes in Google Ads
    Friday, April 23, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Google Ads Advanced


    What You’ll Learn

    The advanced session dives into the Google Ads engine.

    • How the Google Ads bidding algorithm works (with examples)
    • How Google Ads uses Quality Score to set your cost-per-click
    • How to improve your Google Ads Quality Score
    • How to set bids, manage bids, and manage your budget
    • How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
    • How you can bid $0.25 and rank higher than a competitor who bids $5

    We’ll also look at a tool that lets you manage several accounts.

    We’ll also look at another tool that lets you manage up to 300,000 keywords.

    Friday, April 30, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Mobile-first SEO Optimization Workshop


    Topics Covered

    • What is mobile-first? Why websites must prepare for Google’s March 2021 core mobile-first update. What happens if they don’t?
    • The difference between responsive design and mobile-first design.
    • Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
    • Should you re-build your website for mobile-first?
    • How to look at your analytics, ranking, and competitors.
    • How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
    • Live Q&A.
    Tuesday, May 4, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast


    This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

    Points that will be covered, as well as skills taught:

    • Why podcasting?
    • How can it benefit your company, your department, and even you?
    • Why do most podcasts fail?
    • How can you prevent a misfire?
    Friday, May 7, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Google Analytics Workshop--Fundamentals


    This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of 18 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
    Tuesday, May 11, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Email Marketing Fundamentals: Improving your campaign results with SMART objectives, copy, design, analysis and testing tactics


    What You'll Learn

    Email marketing is the foundation of any good multi-channel marketing strategy.

    But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

    We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

    Wednesday, May 12, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Search Engine Optimization (SEO) Fundamentals Workshop


    What You’ll Learn in this Workshop

    • The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
    • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
    • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
    • You’ll see how to test meta-tags to find the best one.
    • The workshop closes with local SEO for companies that have locations in several cities.
    Friday, May 14, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Google Analytics Intermediate Workshop


    This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

    Key Takeaways

    • You’ll understand how to use Google Analytics to quickly understand your website’s audience
    • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
    • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
    Tuesday, May 18, 2021
    Live Online Certification Workshop (10:00 AM to 12:00 PM PST)

    Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint


    Key Takeaways:
    • After this course, you will be able to determine the reach of your company’s digital footprint.
    • You will also know how to secure your own devices, your own logins to prevent hacking and frustration with so many logins and generating so many wild passwords that are compliant and not repetitive.
    • How to plan for a disaster and create a basic chain of communication.
    • How to search for all the forgotten places you created logins years ago and jobs ago: You’d be surprised what you still have access to.

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund