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Influencer Marketing Masterclass, a 2-Module Series
- Where does Influencer Marketing fit into my organization.
- What metrics are important to understand for an influencer.
- How to formulate an influencer marketing strategy.
- Appropriately brief and manage an influencer campaign.
- Report on the results of a campaign.
- Integrate influencer content into paid media.
- Maximize reach and conversion of influencer content.
- Shoppable links on Instagram.
- Affiliate integration.
- Research and other aspects of influencers.
- Nano influencers—an emerging trend.
Use SEO for Digital Marketing Masterclass--Module 3, Off-page SEO, Google Updates, Reporting SEO
Key Takeaways:
- Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
- How to build quality inbound links.
- How to check if there are links from your site to bad sites.
- How to block bad (toxic) incoming links.
- How to place your press releases on 100+ media sites, magazines, and newspapers.
- If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
- How to get your organization in the Knowledge Box at the top of Google.
- How to use web analytics to get data and create reports for SEO.
- How to justify the cost of SEO work.
- List of resources for information and help in SEO.
Social Media Marketing Bootcamp: Turbo-Charge Your Social Media Through 2023
- Revisit and refresh your social media strategy to incorporate the latest trends and features.
- How to meet new audiences where they’re spending their time.
- Demystify new social media algorithms.
- Stories, reels and video content.
- Increase reach and engagement across social media.
- Explore influencer marketing.
- Social selling features and trends.
- Creative approach to customer service on social media.
- Improve your social media management process.
- Learn about new tools and apps to assist .
- Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.
Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series
Sustainable Marketing Masterclass, a 3-module Series
- Sustainable Marketing—The future of business and business for the future?
- Greenwashing 101.
- Sustainable marketing in action.
Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation
In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We'll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass
- Introduction to ChatGPT and other AI tools for digital marketing.
- How to integrate ChatGPT and other AI tools into digital marketing strategies.
- Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
- How to use these tools to write or improve your writing (including translations) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
- Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
- Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
- How to create unique photos, images, and videos for your product shots, websites, and more.
Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series
Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score
- Google’s auction system and how the bidding algorithm works (with examples).
- Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
- How to set bids, manage bids, and manage your budget.
- How to use portfolio theory for your ads.
- How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
- An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
- We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
- A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
- Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Great guidance for targeting audience and making advertising more of a conversation.
