Stay Informed

The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

Quick key take-aways:

• Where does Influencer Marketing fit into my organization.
• What metrics are important to understand for an influencer.
• How to formulate an influencer marketing strategy.
• Appropriately brief and manage an influencer campaign.
• Report on the results of a campaign.
• Integrate influencer content into paid media.
• Maximize reach and conversion of influencer content.
• Shoppable links on Instagram.
• Affiliate integration.
• Research and other aspects of influencers.
• Nano influencers—an emerging trend.

Key takeaways:

• Establish your content ecosystem and lay your digital footprint.
• Create an engaging content calendar and build effective, omnichannel promotional plans.
• Build an effective content operations model.
• Create a robust SEO content strategy.
• Learn to analyze and optimize your content.
• Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.

Key Takeaways:

• How to optimize your pages.
• SEO for the text on your page, including headings, body text, and links.
• How to write meta-tags, along with a spreadsheet to manage meta-tags.
• Tools to see the meta-tags on your site (and your competitors’ sites).
• How to do SEO for images, including ALT tags and the hidden meta-data.
• Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
• Lots of examples of code for you to copy, edit, paste, and use.
• Checklists for on-page SEO and technical SEO.

Key Takeaways

• Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
• Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
• Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
• Reporting—So many metrics, let’s focus on the metrics that move the needle!
• How to properly test new ads and how to derive actionable insights from the various creative metrics.
• Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
• Creative strategy, testing and measurement techniques needed for success.
• Creative testing process best practices.
• Ad creative do’s and don’ts.
• And much more.
• Live Q&A.

Key Takeaways:

From this masterclass you will understand the  key fundamentals elements you need to construct an effective Marketing Strategy.  The key takeaways will include:

• Understanding and executing a target market analysis.
• Identifying your brand gap and how to close it.
• Leveraging your core competencies with your target market pain.
• Building your thought leadership position.
• Learning a more detailed SWOT analysis and how to relate it to your positioning.
• Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

• Leveraging your SWOT results into your Product Strategy.
• Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
• Leveraging your SWOT results into your Strategic Alliance Strategy.
• Creating an effective Industry Trade Press Strategy.
• Insights on how to mine Key Market .
• Creating an effective Sales Enablement Strategy.
• 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.

This 2-module workshops series will teach you what you need to know to formulate a successful video content strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

• The correct mindset and focus necessary for starting your channel with the best chance of success.
• The different content types at your disposal, and their pros and cons.
• Strategies and techniques for building your audience on and off YouTube.
• Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
• The video upload process, from export settings to thumbnails to keyword tags, and more.
• How to improve video SEO and SERP ranking.

What You'll Learn

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices,  spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.