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    Friday, October 7, 2022
    Live Online Certification Workshop 12:00 PM to 2:00 PM Pacific Standard Time (PST)

    Use Google Analytics 4.0 for Digital Marketing: A Three-Module Workshop Series


    The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
    Friday, October 7, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM, Pacific Date Time PDT)

    Use SEO for Digital Marketing--Module 2, On-page SEO and Technical SEO


    Key Takeaways:

    • How to optimize your pages.
    • SEO for the text on your page, including headings, body text, and links.
    • How to write meta-tags, along with a spreadsheet to manage meta-tags.
    • Tools to see the meta-tags on your site (and your competitors’ sites).
    • How to do SEO for images, including ALT tags and the hidden meta-data.
    • Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
    • Lots of examples of code for you to copy, edit, paste, and use.
    • Checklists for on-page SEO and technical SEO.
    Tuesday, October 11, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Podcast Strategy and Promotion Masterclass, a 2-part Series of Workshops


    Quick summary of key takeaways:
    • After this course, you will have learned how to determine the logic and goals of your show.
    • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
    • We will cover the list of prep steps so you start successfully.
    • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
    • We will review how you are sharing out your show with your followers and lists.
    Wednesday, October 12, 2022
    Live Online Certification Workshop 9 AM to 11 AM Pacific Standard Time (PST)

    YouTube Channel Strategy and Production Masterclass, a 2-module Series: YouTube strategy for building influence and brand positioning, plus how to produce and optimize content; and how to grow your channel and influence


    This 2-module workshops series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

    Quick summary of key takeaways:

    • The correct mindset and focus necessary for starting your channel with the best chance of success.
    • The different content types at your disposal, and their pros and cons.
    • Strategies and techniques for building your audience on and off YouTube.
    • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
    • The video upload process, from export settings to thumbnails to keyword tags, and more.
    • How to improve video SEO and SERP ranking.
    Thursday, October 13, 2022
    Live Online Certification Workshop (12 PM to 2 PM Pacific Standard Time (PST))

    Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Part Series


    Key Takeaways
    • Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
    • Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
    • Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
    • Reporting—So many metrics, let’s focus on the metrics that move the needle!
    • How to properly test new ads and how to derive actionable insights from the various creative metrics.
    • Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
    • Creative strategy, testing and measurement techniques needed for success.
    • Creative testing process best practices.
    • Ad creative do’s and don’ts.
    • And much more.
    • Live Q&A.
    Friday, October 14, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

    Use SEO for Digital Marketing--Module 3, Off-page SEO, Google Updates, Reporting SEO


    Key Takeaways:

    • Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
    • How to build quality inbound links.
    • How to check if there are links from your site to bad sites.
    • How to block bad (toxic) incoming links.
    • How to place your press releases on 100+ media sites, magazines, and newspapers.
    • If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
    • How to get your organization in the Knowledge Box at the top of Google.
    • How to use web analytics to get data and create reports for SEO.
    • How to justify the cost of SEO work.
    • List of resources for information and help in SEO.
    Friday, October 14, 2022
    Live Online Certification Workshop (12:00 PM to 2:00 PM PDT)

    Use Google Ads for Digital Advertising: Module 3: The Google Ads Bidding System and Quality Score


    Key Takeaways:
    • Google’s auction system and how the bidding algorithm works (with examples).
    • Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
    • How to set bids, manage bids, and manage your budget.
    • How to use portfolio theory for your ads.
    • How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
    • An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
    • We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
    • A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
    • Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.
    Tuesday, October 18, 2022
    Live Online Certification Workshop (9:00 AM to 11:00 AM, Pacific Date Time PDT)

    Email Marketing Masterclass, Module 2: Improving email deliverability to get your emails in the inbox


    What You'll Learn

    In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices,  spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

    Wednesday, October 19, 2022
    Live Online Certification Workshop (9 AM to 11 AM PDT)

    Content Marketing Masterclass, a 2-Module Series


    Key takeaways:
    • Establish your content ecosystem and lay your digital footprint.
    • Create an engaging content calendar and build effective, omnichannel promotional plans.
    • Build an effective content operations model.
    • Create a robust SEO content strategy.
    • Learn to analyze and optimize your content.
    • Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.

    Testimonials

    This was great, answered 99% of my Google questions in an efficient 2 hour format.

    Steve NewmanPresident, Founder and CEO at Rock.com

    Very relevant and timely, presented in easy to understand fashion.

    Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

    Slides were very detailed and informative.

    Rolando RodriguezMarketing Manager - Fremont Bank

    Lots of excellent data. Great actionable information tools and guidelines.

    Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

    Great technical info – very usable! Thanks!

    Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

    This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

    Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

    Discussed strategy and practical tips.

    Diana LaPointVP/Marketing Manager - First Northern Bank

    Smart use of language that lined up with the presentation.

    Thomas KeadyMarketing Associate at RSM US LLP

    Great preso!

    Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

    This workshop is a great idea and great job pulling together.

    Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

    Comprehensive coverage of available tools. Examples and best practices of different tactics.

    Thea CopelandDirector of Marketing at Buckles-Smith Electric

    Love all the case studies shared from the panelists.

    Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

    Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

    Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

    Provided a great start to the presentation that was though out and beneficial.

    Thomas KeadyMarketing Associate at RSM US LLP

    The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

    Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

    DMA always provides great speakers on timely topics.

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

    Ken BerryPresident - Pro Horizons

    Excellent subject matter and panel. Keep them coming.

    Patty ColemanSenior Graphic Designer, ReMark Group

    Excellent overview , this made my time worthwhile today!

    Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

    Important updates and discussion on critical B2B lead generating efforts.

    Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

    A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

    Elizabeth InpynFounder, INPYN Nutrition & Consulting

    Well prepared presentations w/real world examples and speakers.

    Steve BorgDirect Marketing Specialist, BorgDirect Marketing

    I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

    Karla HaleyMarketo & Salesforce.com Consultant

    Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

    Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

    Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

    Carrie BeamOwner and Principal, Carrie Beam Consulting

    Very valuable info that can apply across verticles.

    Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

    Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

    Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

    Just a bunch of great insights & tips.

    Whit MagorBusiness Solutions Representative, KP LLC

    Really liked the various backgrounds of the speakers & different perspectives they brought!

    Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

    Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

    Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

    Incredible presentation! Engaging and insightful until the very end!

    Adelaide HillAssociate Product Marketing Manager at Infoblox

    What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

    Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

    Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

    Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

    Detailed, in-depth information across social platforms that you can’t find elsewhere.

    Jeannine VaughanMarketing Leadership, Vaughan & Company

    The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

    Jeff HorningAccount Executive at Business Wire

    Real-world true-life tales from the frontline of B2B marketing.

    Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

    My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

    Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

    A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

    Kyoko RamirezMarketing, Hitachi High Technologies America

    Very informative & entertaining. Learned a lot in two hours.

    Karen OlsonVice President of Marketing, CalChamber

    Excellent presentation about a very interesting business topic.

    Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

    DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

    Alicia GaravagliaHead of Marketing

    This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

    Barret GuildDigital Marketing Specialist

    Great guidance for targeting audience and making advertising more of a conversation.

    Ellen IsraelsonCMO, Jewish Communal Fund