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Use Social Media for Marketing | 2021 Best Practices
- We start with an overview of the key difference between search engines and social media. By understanding this, you can craft postings that appeal to your audience. We’ll go over a checklist so you can score your social media work. You can also use this to review your competitors to see if there are any ideas that you can borrow. You’ll see how to build your visibility, brand, and community.
- We’ll also look at common features of all social media: profiles, postings, photos, #hashtags, account management tools, and analytics, with notes about each platform.
- The rest of the workshop will look at the major platforms, one by one. We’ll look at Facebook, Instagram, Pinterest, Youtube, Twitter, and LinkedIn. This includes how to use the marketing and tracking tools in each one.
- The workshop includes presentations, examples, and downloads. There will be lots of opportunity for your questions. If we don’t get through all of the questions during the workshop, the speaker will follow up to answer your questions after the workshop.
Google Analytics 4.0 Advanced: Create Your Own Reports
- In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.
- This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.
- We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.
LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More
- How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
- Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
- How to search for jobs, how to see salary information.
- How to be recommended as a contractor at LinkedIn.
Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4
- In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.
- You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
Google Ads Fundamentals
- You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
- Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
- Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Google Ads Advanced
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage up to 300,000 keywords.
Mobile-first SEO Optimization Workshop
Topics Covered
- What is mobile-first? Why websites must prepare for Google’s mid-June, 2021 core mobile-first update. What happens if they don’t?
- The difference between responsive design and mobile-first design.
- Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
- Should you re-build your website for mobile-first?
- How to look at your analytics, ranking, and competitors.
- How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
- Live Q&A.
How to Get the Most out of Twitter: Advanced Features and Strategies
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Great guidance for targeting audience and making advertising more of a conversation.
