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Creating Engaging Virtual Events and Conferences
This course will give you ideas and specific roadmaps for rethinking large in-person meetings, conferences, and annual events while keeping your attendees engaged and excited--and your sponsors supportive--all remotely.
Key takeaways:- After this course, you will be able to determine the logic and goals of your event.
- You will also know how to choose the right venue for your event and whether you want to include free portions of the event, invite sponsors to host a portion, including demos and more.
- We will cover the list of prep-steps so you start successfully.
- To keep the momentum and future attendee list building, how to create steady content leading back to your public event content and how to keep your sponsors on your “super fan” team.
Google Analytics Workshop--Fundamentals
Using Behavioral Science to Turbo-Charge Your Digital Marketing: Learn Scientifically Proven Ways to Optimize Your Website, Social Media Ads, Emails & Pricing Model
This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
How to Get the Most out of Twitter: Advanced Features and Strategies
Google Analytics Intermediate Workshop
Key Takeaways
- You’ll understand how to use Google Analytics to quickly understand your website’s audience
- You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
- You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on
Google Ads Fundamentals
Google Analytics Advanced
Key Takeaways
- The Behavior report is practical information: you can use this to make changes to your website. You quickly see if the change was good or bad so you can make further changes. Instead of doing SEO work on 500 pages, you can fix the ten to fifteen most important pages. By improving the bounce rate for a page, you’ll have more visitors. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Google Ads Intermediate
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
How to Produce a Podcast--Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Great guidance for targeting audience and making advertising more of a conversation.
