Date: Tuesday, January 25, 2022 Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
2022-1-25 10:00:00 2022-1-25 12:00:00 America/Los_Angeles How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast Live Online Certification Webinar Online Laurie Beasley

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing:  Both Podcasting Fundamentals and Advanced workshops for $500 $320. Enroll here.)

Learn How to Make A Podcast

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price.

Points that will be covered, as well as skills taught

  • Crafting your intro/outro and commercial.
  • Guidelines to help you select your music.
  • Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition.
  • Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
  • Already have a podcast? Why isn’t it “working?”
  • 5 reasons a podcast fails and how to avoid it – it’s simpler than you think.
  • The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing

  • Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
  • Are you recapping your recent episodes quarterly on your site and on social?
  • Are you making use of the RSS feed and transcripts?
  • Are you wasting time editing or not editing enough?
  • Who can pitch in when you get pulled away for other priority tasks – have a backup team.
  • 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
  • 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key takeaways

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for

  • Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”
  • The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

This workshop brought to light many facets of podcasting that a beginner would not consider. Learning these tools first, while still in the planning stages of developing a podcast makes it much more likely that the first recordings will be successful and will put you on the right track right from the start.

Kristi PronovostDirector of Marketing & Communications, ABC Keystone

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

Today’s session built upon the intro class and provided outstanding direction on how to produce and promote a podcast successfully. Great for beginners and experts alike. Very glad I attended!

Ron WoznyChief Marketing Officer, HealthSmart

Great follow-up course to the first Introduction to Podcasts webinar with Susan. It was a smooth transition of material from the first to second course and didn’t overlook any gaps in information or experience as the material progressed.

Taylor PattersonMarketing Coordinator, ERS

My recommendation is: Even if you think you know exactly how to do a project or marketing piece you are working on, take the course. There’s always something to learn, and you’ll learn it here.

Adam TroxtellContent Developer, Francis Tuttle Career Technology Center

I took both parts of the DMAC Podcasting course and it was very helpful. I am starting a new podcast for the university I work at, and Susan gave me lots to think about, and structural tips I didn’t know I needed to address.

Kate RiceSr. Communications Specialist, Chamberlain University

Susan did a great job explaining the untold details of Podcasting, SEO, and crafting your message!

Brandon HamannMarketing Manager, Banes Capital Group

This workshop walks through a checklist of what you should or should not be doing with your podcast. It has many valuable tips and reminders to get your podcast off and running or to improve your current practices.

Alicia GarrisonMarketing Manager, dSPACE, Inc.

Susan is a great professional who also happens to be great instructor! The course was entertaining and provided practical tips for anyone to take their podcast to the next level.

Chris LeBrunManager for Marketing and Communication, Adventist Risk Management

I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

The presenter was very knowledgeable in the subject and was a very clear presenter! It was well worth my time.

Rachel MasonTraining Execution Lead at AstraZeneca

Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

Workshops like this humble you into remembering that you don’t know everything and there are people who want to help you succeed and do things right the first time!

Teresa AraqueAVP Marketing and Public Information Officer at Hodges University

Great content from a knowledgeable speaker – thanks!

Claire JeffreyCommunications and Multimedia Manager, AAMVA

I found this course especially useful as it goes beyond common-sense advice, giving some good resources and tips you may not have thought of before.

Stacey GarrisonMarketing Guru, Softeon, CSCP

The Advanced Tips for podcasting workshop made it easy to see how to lay out your podcast episode in Adobe Audition. The tips, tricks, and tools shared in this presentation will definitely make launching, recording, and promoting my company’s podcast easier.

Shay LessmanContent Writer and Editor, Qgiv

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The How to Produce a Podcast workshop gives industry professionals rich insight on how to produce a successful, engaging podcast.

Hannah StaterDigital Content Account Executive, Cambridge Investment Research, Inc.

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

Very informative and helpful to anyone that is struggling with podcast production and/or promotion.

Eliana WhiteMarketing & Communications Specialist, IDEA
How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
January 25, 2022
Ending on
January 25, 2022
We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.
Offer Price
USD 250