This is a Web site of The Direct Marketing Association of Northern California. Our address is:

The Direct Marketing Association
15227 Perry Lane
Morgan Hill, CA 95037

You can reach us by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

For web site visitors who sign on to our site …
When you sign on to our site, we collect your name, company name, contact information, profile and preference information. This information is used by us and/or our agents: to support your interaction with our site and to contact you again about other services and products the DMANC offers. We may also share your name and geographic address with other reputable companies who have offers we think may interest you. These marketers may in turn contact you.

Addresses and phone numbers
If you give us your postal address, we will send you periodic mailings with information on new DMAnc products, services or information on upcoming DMAnc events. You may also receive business mailings from other reputable companies. If you supply us with your telephone number, you may receive telephone contact from us with information regarding orders you have placed, new products and services or information on upcoming events. If you do not wish to receive mailings or phone calls from the DMAnc in the future or if you do not wish us to provide other reputable marketers with your mailing information, please let us know by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

E-mail Addresses
We collect the e-mail addresses of those who communicate with us by e-mail. The e-mail addresses are used to contact existing or potential business customers. Consumer-provided e-mails are kept only for the purpose of providing consumer advice and assistance. We will not share business or consumer e-mail addresses you give to us with other marketers unless you agree. If you do not want to receive future e-mail from The DMAnc, please let us know by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

Cookies
All Visitors – we place cookies on all Web site visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.
Registered visitors – we place unique identifier cookies on the hard drives of those who sign on which are used to maintain the visitor “sign on” status for the duration of the visit, for one-time customizing/tailoring of your visit and for long-term storage of user preferences. We also use cookies to track the pages visited by a visitor so that we can deliver DMAnc Web content based on the visitor’s profile (as provided by the visitor) and the visitor’s past activity on the DMAnc Web site.
General information – cookie information is used only by The DMAnc and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for Web site and system administration, including research and development, user analysis and business decision-making.

For visitors who don’t make a purchase or otherwise identify themselves
If you do not sign on to our Web site, our Web server does not have access to personally identifiable information about you. It does not know your e-mail address unless you volunteer it. At the same time, much of The DMAnc’s communication comes in the form of e-mail, so by not sharing your e-mail address you will have limited access to The DMAnc’s newsletters and other valuable information.

Clickstream Data
We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for Web site and system administration including: research and development, user analysis and business decision-making.

Access
Upon your request, we will provide you with a description of the information that we maintain about you. We will accommodate all reasonable requests. Please contact us by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com or in writing at the above address.

Accountability
If you feel that The DMAnc, or any site, is not living up to its stated information policy, you may contact:
The Federal Trade Commission at www.ftc.gov or call them at
202/FTC-HELP.

Wednesday, June 20, 2018
GDPR Compliance Training (10:00 AM to 12:00 PM PST)

A Marketer’s “How-to” Workshop on GDPR Compliance (June 20, 2018)


This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This new regulation went into effect in the European Union on May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face significant penalties.  Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start revising your data policies now.
Friday, June 22, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Social Media Advertising Best Practices: How to create and run ads on Facebook, Instagram, LinkedIn, Twitter and Pinterest


As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics.
Friday, September 14, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Demand Generation and Lead Conversion Fundamentals


The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach.
Wednesday, September 19, 2018
Live Online Certification Workshop (10:00am - 12:00pm PST)

Nurturing Your Customers Using Personas and Journey Mapping


Once you have actually landed that customer – what now?  All that money acquiring them should encourage you to keep and grow them as well!
Friday, September 21, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Demand Generation Training and Lead Conversion Training


In this session, we'll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we'll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
Friday, October 12, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Search Engine Optimization (SEO) Fundamentals


Google and Bing have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website.
Friday, October 19, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Advanced Search Engine Optimization: Taking It to the Next Level


The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site's visibility.
Friday, November 2, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers


Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
Friday, December 7, 2018
Live Online Certification Webinar (10:00am - 12:00pm PST)

Pay-Per-Click Advertising Fundamentals


As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google AdWords becomes vital to your success as a marketer. Google AdWords and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.