Mark your calendar for these upcoming events with the Direct Marketing Association of Northern California.
Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market
- Overview of the social media landscape in 2022 and benefits of using social media marketing.
- A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
- Fundamentals of an effective social media strategy.
- Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
- Finding relevant and top performing hashtags in your industry.
- How to successfully grow your following using organic tactics.
- How to develop digital media without a graphic designer or video editor.
- How to calculate the best times and days to post for maximum reach and engagement.
- Social listening and sentiment analysis.
- Best practices for recycling evergreen content.
- Free and paid tools and apps that help with managing multiple social media accounts.
- Creating a useful content calendar and an editorial calendar to streamline the social media management process.
- Monthly statistics and reporting that matters.
- How social media integrates with other facets of digital marketing.
- Eight planning checklists, workbooks, and templates to help get and keep organized.
Use Google Ads for Digital Advertising, Module 1: Google Ads and Keywords
- We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
- You’ll see eight ways to find the keywords (and your competitors’ keywords) that your target audience uses.
- We’ll show you several simple spreadsheet tips to change keywords into lower cases or translate your keywords into sixty-six languages (or more). Another tool creates permutations of your top keywords.
- We’ll see how to test keywords to find the best ones.
- Are the keyword projections for traffic and bids real or fake data? What can you use from that data?
- How to sort keywords into categories for the phases of your buying cycle or purchase funnel.
- Finally, we’ll do a walk-through of a Google Ads account.
Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy
- The importance of email within the multichannel strategy.
- Understanding the objective hierarchy to guide your strategy & setting SMART objectives.
- Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement.
- How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
- Creating a thorough pre-send testing Quality Assurance (QA) process to minimize mistakes.
- Know your metrics—analyzing your results for trends, issues and potential future opportunities.
- Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).
Meta (Facebook and Instagram) and TikTok Advertising Masterclass, a 2-Part Series
- Setup a proper full funnel prospecting, remarketing, and retention campaign structure.
- Learn the various targeting options from custom audiences and social engagers, to lookalikes and trending interests.
- Funnel Strategy—How to properly setup your ad account—Upper, Middle, Lower, Retention.
- Reporting—So many metrics, let’s focus on the metrics that move the needle!
- How to properly test new ads and how to derive actionable insights from the various creative metrics.
- Why user testimonial ads are outperforming all other creative formats and how to stand out using this format.
- Creative strategy, testing and measurement techniques needed for success.
- Creative testing process best practices.
- Ad creative do’s and don’ts.
- And much more.
- Live Q&A.
Use Google Analytics 4.0 for Digital Marketing: A Three-Module Workshop Series
Testimonials
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.
Very relevant and timely, presented in easy to understand fashion.
It provided a lot of usable information that can be applied to our business.
Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Great guidance for targeting audience and making advertising more of a conversation.
Provided the foundational information necessary to be prepared for GDPR compliance.
You answered the questions we had going into the webinar.
Thanks for taking questions and providing responses.
Nice blend of legal versus non-legal.
Very knowledgeable presenters. Clear and well prepared structure.
