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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
Once you’ve driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
Graphics cannot be ignored when engaging site visitors to ask for more information or place an order. Too many sites prioritize trendy graphics, and sell short on refining the visual experience so it works hand in hand with other optimization efforts.
In one session, find out how to know if your site designers are using the on-page graphics you need to drive new prospects and sales.
This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This new regulation goes into effect in the European Union on May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face significant penalties. Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start revising your data policies now.