Live Online Date: October 17, 2018
GDPR Compliance Training Workshop
DMAnc Live Online Certification
2018-10-17 10:00:00 2018-10-17 12:00:00 America/Los_Angeles A Marketer’s “How-to” Workshop on GDPR Compliance (Oct 17, 2018) DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

“The workshop provided the foundational information necessary to be prepared for GDPR compliance.”
Misty Borg Misterek, Director of Marketing, Merchant & Gould

This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This new regulation went into effect in the European Union on May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face significant penalties.  Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start revising your data policies now.

This session will cover the regulation definitions and general guidelines affecting business practices: accountability, data governance, special use cases, incident controls, data subject rights & procedures, internal auditing & training, and data security.  All of these areas impact marketing in particular, and we’ll show some specific examples of GDPR implementations.

Key questions answered:

    • What is GDPR and how does it affect me?
    • What is required to be GDPR compliant?
    • What are the risks and penalties involved in ignoring GDPR?
    • Can I repurpose or pair GDPR compliance with other regulatory standards?
    • What is required of your vendors?
      • List buying topic and warning
    • What do your customers require from you (Data Subject Rights)?
    • Have data authorities sent any signals of expectations or interpretations of the regulation?
    • Specific examples of GDPR implementations
      • Analyze data for clear consent
      • Distinction of previous consent (does it still apply?)
        • Was consent active or passive?
        • Don’t multi-purpose consent (overreaching)
    • High level overview of common practices in privacy notices
    • How do I rectify known errors in communications?
      • Wrong target, wrong data process, ignored communication preference

Who this workshop is for:

Marketers

Web Masters

Agencies

Instructors:

Lee Springer, CTO — The Electron Shop

Everett L. Monroe, Attorney — Hanson Bridgett LLP

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2018-10-17 10:00:00 2018-10-17 12:00:00 America/Los_Angeles A Marketer’s “How-to” Workshop on GDPR Compliance (Oct 17, 2018) DMAnc Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

Provided the foundational information necessary to be prepared for GDPR compliance.

Misty Borg MisterekDirector of Marketing, Merchant & Gould

Great workshop, relevant topic and the high quality info. I am typically skeptical of digital workshops, people tend to provide what I call “fluff” info and rarely I get something usable in daily life. The DMA workshop on GDPR was very relevant, and packed with great info I can apply right away in my organization. Thank you.

Ileana GheormaMarketing Director, Global Demand Generation and Analytics, The Hackett Group

It provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

This workshop definitely helped to sort through the complexities of GDPR in practical terms. I’m so glad it was geared to marketing. The speakers kept my interest and were very knowledgeable. I’m very pleased to have attended.

Debra Da CostaPresident, Direct Marketing Partners

I enjoyed the workshop.

Phylip JonesGlobal Marketing Manager, TransRe

Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Thanks for taking questions and providing responses.

Nice blend of legal versus non-legal.

David OnsagerManaging Partner and President, Bailey Onsager

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Instructors and presentation materials were easy to understand, clear and concise.

Beverly NewtonCommercial Operations Manager, IDEX Health & Science
Summary
Event
A Marketer’s “How-to” Workshop on GDPR Compliance
Location
Online,
Description
This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This new regulation went into effect in the European Union on May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face significant penalties.  Incidents of questionable data usage -- such as the Facebook/Cambridge Analytica “scandal” -- will spur more data regulation and policing will become the norm. Start revising your data policies now.
Offer Price
USD $250
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