Search Engine Optimization (SEO) Intermediate (Pre-recorded Online) Free Lifetime Workshop Updates

What You’ll Learn in the Workshop

• How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections.
• Postings. Why write postings. How to write postings. How to get thousands of views for your postings.
• How to search for jobs, how to see salary information.
• How to be recommended as a contractor at LinkedIn.

This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

Points that will be covered, as well as skills taught:

• Why podcasting?
• How can it benefit your company, your department, and even you?
• Why do most podcasts fail?
• How can you prevent a misfire?

What You’ll Learn in this Workshop

• The first workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
• You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
• You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
• You’ll see how to test meta-tags to find the best one.
• The workshop closes with local SEO for companies that have locations in several cities.