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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
UPCOMING EVENTS
Account Based Marketing (ABM) for Mid-Size Companies, Best Practices for 2020
Posted: January 22, 2019
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
How to Produce a Podcast–Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast
Posted: January 29, 2019
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Points that will be covered, as well as skills taught:
- Why podcasting?
- How can it benefit your company, your department, and even you?
- Why do most podcasts fail?
- How can you prevent a misfire?
Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers
Posted: February 7, 2019
What You’ll Learn in this Workshop:
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
FIND OUT MORE
CONTACT US
Email Laurie Beasley (President)
Email Tom Judge (Vice President)
