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  • Webinar icon 2 showing laptop

    A Marketer’s “How-to” Workshop on GDPR Compliance (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

    $300.00 $225.00 Sale!
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    ABM for Small & Mid-Size Firms: Going from Basic to High Performing (Pre-Recorded Online). Winter Discount: 25% Off. Free Lifetime Workshop Updates.

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    ABM for Small & Mid-Size Firms: How to Avoid Pitfalls and Get to High Performing ABM. Winter Discount: 25% Off. Free Lifetime Workshop Updates.

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    Accelerating Lead Generation Using Meeting Maker Campaigns (Free Workshop)

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    Accelerating Lead Generation Using Meeting Maker Campaigns Pre-Recorded Online (Free Workshop)

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    Advanced Demand Generation Training and Lead Conversion Training (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    Advanced Email Marketing (Live Online)

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    Advanced Google Analytics (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    Advanced Pay-Per-Click Advertising (Live Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    Advanced Pay-Per-Click Advertising (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    Advanced Podcasting (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    Advanced Podcasting Live Workshop with Series Discount for Enrollees in Fundamentals, Free Lifetime Workshop Updates

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    Advanced Search Engine Optimization (Pre-Recorded Online). Summer Discount: 25% Off. Free Lifetime Workshop Updates.

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    B2B Marketing Strategy Development Masterclass–Follow on One-on-One Marketing Strategy Development Sessions–Two 2-hour Sessions (Module 2, Optional)

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    B2B Marketing Strategy Development Masterclass–Follow on One-on-One Marketing Strategy Development Sessions–Two 2-hour sessions (Module 2, Optional)

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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.

UPCOMING EVENTS

Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series

Posted: February 3, 2022

The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

Influencer Marketing Masterclass, a 2-Module Series

Posted: February 7, 2022

Quick key take-aways:

  • Where does Influencer Marketing fit into my organization.
  • What metrics are important to understand for an influencer.
  • How to formulate an influencer marketing strategy.
  • Appropriately brief and manage an influencer campaign.
  • Report on the results of a campaign.
  • Integrate influencer content into paid media.
  • Maximize reach and conversion of influencer content.
  • Shoppable links on Instagram.
  • Affiliate integration.
  • Research and other aspects of influencers.
  • Nano influencers—an emerging trend.

Content Marketing Masterclass, a 2-Module Series: Drive traffic and conversions organically through innovative content marketing

Posted: February 8, 2022

Key takeaways:

  • Establish your content ecosystem and lay your digital footprint.
  • Create an engaging content calendar and build effective, omnichannel promotional plans.
  • Build an effective content operations model.
  • Create a robust SEO content strategy.
  • Learn to analyze and optimize your content.
  • Understand advanced content marketing techniques and the powerful Artificial Intelligence (AI) and Machine Learning (ML) tools at your disposal.

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Email Laurie Beasley (President)
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