As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to the ability of these new media to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast, and 81% say they’ve taken action after hearing a podcast ad. In this 30-minute recorded webinar, learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it.
In this session, you will learn:
- Why you should include streaming music and podcast advertising in your marketing budget and how to take advantage of them.
- Best practices on ad strategy, placement, and measurement.
- Case study on how one company shifted its budget from Facebook to streaming audio and saw a 30% increase in Gross Revenue.
- How digital audio differs from traditional radio in terms of targeting, personalization, and effectiveness.