Special Spring Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
Using AI in your social media efforts elevates your productivity, enabling you to efficiently deliver marketing campaigns for your brand. AI arms you with the capabilities to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.
However sifting through the shifting landscape of AI tools can be overwhelming. It’s crucial to discern the valuable tools from the pitfalls. Our two-module course equips marketers with the skills to effectively leverage AI in their social media marketing efforts. From crafting ad copy to creating engaging social media assets, we will provide you with the essential tools and tips to master AI for social media.
In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.
In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices. You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Workshop dates and times:
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Thursday, July 11, 2024, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Friday, July 19, 2024, from 9:00 am to 11:00 am PDT.
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
Module 1 will provide a solid understanding of AI fundamentals in social media marketing. You’ll be introduced to essential tools to enhance your daily work, all while exploring emerging trends and strategies.
Key Takeaways:
- Explore AI tools for social media, navigating the good from the bad.
- Understand how AI is reshaping social media marketing.
- Harness the power of AI as a problem-solving tool for data-driven insights, copywriting, and content creation.
- Select effective AI tools to supercharge your social media marketing across planning, strategy development, and content creation – including demos.
- Know when not to use AI in your social media strategy.
- Provide insights on navigating the evolving AI landscape, ensuring marketers stay informed about the latest advancements.
- Evaluate risks and challenges, including bias, associated with AI.
- Gain insights from relevant good and bad case studies.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts, and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices. You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Key Takeaways:
- Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
- Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
- Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
- Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
- Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
- Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
- Explore real-world case studies to uncover proven AI strategies for increasing conversion rates and achieving marketing goals.
How to Convince Your Boss Why You Should Take this Class:
This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.
The Presentations:
● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
Workshop dates and times:
SUMMER
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Thursday, July 11, 2024,
from 9:00 a.m. to 11:00 am. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Friday, July 19, 2024,
from 9:00 a.m. to 11:00 a.m. PDT.
