Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
Marketers who have taken this masterclass have described it as “full of ‘A-ha’ moments” and “absolutely essential”. That’s because at a time when you are expected to be responsible for more and more channels that drive revenue, what you need most are tools that magnify your results while minimizing your effort.
When you understand what and how to use it, AI can become one of those time-maximizing, productivity-enhancing, and sanity-saving tools. Whether you’ve tried it before or are brand-new to AI, this is where you’ll learn how to integrate it into your workflow immediately for all your social media marketing tasks.
Instructor Kineta Kelsall has been where you are. She is not an AI engineer. She is a social-media strategist who needs to get things done better, faster, and more efficiently. She has collected the AI tools and techniques that make her job easier, quicker, and more enjoyable—tools and techniques you can use right away without a steep learning curve.
She will show you how to use AI to efficiently deliver social-media marketing campaigns for your brand. You’ll learn how to use its capabilities to design data-driven strategies, amplify audience engagement, consistently attain outstanding results, and create engaging content.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Workshop dates and times:
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024, from 9:00 am to 11:00 am PDT.
Module 1: The Fundamentals of AI for Social Media.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.
Key Takeaways:
- Explore AI tools for social media, navigating the good from the bad.
- Understand how AI is reshaping social media marketing.
- Harness the power of AI as a problem-solving tool for data-driven insights, copywriting, and content creation.
- Select effective AI tools to supercharge your social media marketing across planning, strategy development, and content creation – including demos.
- Know when not to use AI in your social media strategy.
- Provide insights on navigating the evolving AI landscape, ensuring marketers stay informed about the latest advancements.
- Evaluate risks and challenges, including bias, associated with AI.
- Gain insights from relevant good and bad case studies.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices.
You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Key Takeaways:
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Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
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Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
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Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
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Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
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Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
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Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
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Explore real-world case studies to uncover proven AI strategies for increasing conversion rates and achieving marketing goals.
How to Convince Your Boss Why You Should Take this Class:
This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.
The Presentations:
● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
Workshop dates and times:
FALL
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024,
from 9:00 a.m. to 11:00 am. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024,
from 9:00 a.m. to 11:00 a.m. PDT.
