Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

Joshua Morris

Brand Social Media Strategist
REDPILL London

Joshua Morris is a brand social media strategist specializing in short form content most notably on TikTok. He came into social media first working for the promotional marketing team at ‘The Book of Mormon’ musical, however due to the devastating effects of the pandemic on London’s famous West End theatre scene he went out on his own and rapidly grew his own social media status as the world downloaded TikTok on mass. Having already worked on occasion with the social media team at Rubik’s he joined permanently to mirror his success on their branded page which within only a year had flourished to over 200 thousand subscribers, and which has since doubled. You can find him on TikTok as Joshua³ (@joshua_cubed).

As an influencer Joshua thrives by selling content and screen time to his 2 Million+ followers which puts him in close contact with new brands on a regular basis. Content strategy and production includes brands such as: ACER, Red Bull, Microids, Smyths and SpinMaster games, but having worked directly for TikTok on two separate campaigns, gives Joshua that extra insight into a famously vague company.

A first-class BA in acting from a UK drama school set the stage to teach at the renowned ‘British Film Institute’ for which he has taught several courses predominantly on social media. Points raised at his most recent lectures at the Universities of East London and Durham have materialized in a sudden boost in content production, as like many colleges, they recognize a way to connect with their target market.

Phil Woodford

Director
Here Comes the Cavalry, Ltd.

Phil Woodford is a highly experienced copywriter, trainer and lecturer. He started his career marketing international conferences, before joining a direct marketing business as an in-house writer. From there, he moved into advertising agencies, eventually working as a creative director, responsible for overseeing the work of copywriters, art directors and web developers.

Today, Phil divides his time between freelance writing, professional training and teaching at universities. He is a Course Director for the UK’s Chartered Institute of Marketing, an Associate Lecturer at University of the Arts London and Professeur Référent at OMNES Education—a Paris-based network of private universities and business schools.

Phil holds an honors degree in sociology from the London School of Economics and a master’s degree in occupational and business psychology from Kingston University London. He takes a particular interest in the way values of organizations are communicated through words. Each week, he co-hosts a news review show on Colourful Radio, broadcast from London and also streamed online.

Gemma Butler

Co-founder / Director
Can Marketing Save the Planet, Ltd.

Gemma is the co-founder of Can Marketing Save the Planet Ltd and has immersed herself in the world of sustainability since co-authoring ‘Sustainable Marketing—How to Drive Profits with Purpose’, a book which saw her and her co-author go on to found the ‘Sustainable Marketer Manifesto, and create the podcast series, ‘Can Marketing Save the Planet?’ A podcast dedicated to keeping the conversation going, and educating and supporting marketers and business on taking purpose beyond products and services through sustainable marketing.

Prior to Can Marketing Save the Planet, Gemma was the Marketing Director for the Chartered Institute of Marketing, representing and informing the profession, driving the importance of professional development and educating and inspiring the next generation on the significant role marketing plays in driving a more sustainable future. While at CIM, Gemma led the development of the first regulated qualification in Sustainable Marketing placing sustainable transformation as a priority on marketing’s agenda.

Helena Pearce

Head of Digital Experience & Strategy
Sony

Helena has a decade of digital content experience for brands such as Amazon and Samsung. She currently works as the Head of Digital Experience & Strategy at Sony PlayStation.

She has created content strategies for some of the world’s biggest brands, building content teams and marketing operations across B2C, B2B, brand side and agency side. In her free time, Helena can be found sitting on panels, judging the Global Content Awards and European Content Awards, and giving talks about the fascinating challenges of content marketing in an ever-expanding digital world.

Jake M. Mehani

Director of Paid Social + Growth
Creative Analytics

Jake has over 10 years of performance advertising & $150mm+ ad spend on Facebook, Instagram, and TikTok. He currently works as the Director of Paid Social + Growth at Creative Analytics. Recent Projects include: Caraway, Aeroflow Healthcare, Motif Medical, Goldbelly, What Do You Meme, The Perfect Jean, Hippeas Snacks, Hooked On Phonics, Hippeas Snacks, Justworks, Lacoste, RBX Active, LG, and Sunrun.