Kineta Kelsall Biography

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

Jonathan Gabay Biography

Jonathan Gabay

Published Author
Speaker on Marketing and Branding

Jonathan is an award-winning copywriter, journalist, and digital specialist.  He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, video, reports corporate speeches, social and much more. Some of the world’s biggest brands and organizations trust him for advice and development on all aspects of content including strategy and international corporate, cultural. Social and political campaigns. Jonathan has written 16 books covering just about every aspect of marketing / PR and brand psychology content.

For more about Jonathan Gabay visit

Joshua Morris Biography

Joshua Morris

Brand Social Media Strategist

Joshua Morris is a brand social media strategist specializing in short form content most notably on TikTok. He came into social media first working for the promotional marketing team at ‘The Book of Mormon’ musical, however due to the devastating effects of the pandemic on London’s famous West End theatre scene he went out on his own and rapidly grew his own social media status as the world downloaded TikTok on mass. Having already worked on occasion with the social media team at Rubik’s he joined permanently to mirror his success on their branded page which within only a year had flourished to over 200 thousand subscribers, and which has since doubled. You can find him on TikTok as Joshua³ (@joshua_cubed).

As an influencer Joshua thrives by selling content and screen time to his 2 Million+ followers which puts him in close contact with new brands on a regular basis. Content strategy and production includes brands such as: ACER, Red Bull, Microids, Smyths and SpinMaster games, but having worked directly for TikTok on two separate campaigns, gives Joshua that extra insight into a famously vague company.

A first-class BA in acting from a UK drama school set the stage to teach at the renowned ‘British Film Institute’ for which he has taught several courses predominantly on social media. Points raised at his most recent lectures at the Universities of East London and Durham have materialized in a sudden boost in content production, as like many colleges, they recognize a way to connect with their target market.

Sa-Ra Zwarteveen Biography

Sa-Ra Zwarteveen

Film Educator and Education Programs Coordinatorirector
British Film Institute

Sa-Ra is an award-winning film educator and specialist in digital media, culture and education. She currently works at the British Film Institute as a film educator and education programs coordinator, as well as University College London where she teaches film production to postgraduate students at the Institute of Education.

Her previous experience includes providing training at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, The Netherlands. Recent film education projects include: Chartered Institute of Marketing, London Film School, Cambridge University, Singaporean government and the Saudi Film Council.

Sa-Ra has extensive experience of providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline which can empower and drive creative experience.

Phil Woodford Biography

Phil Woodford

Here Comes the Cavalry, Ltd.

Phil Woodford face picture.Phil Woodford is a highly experienced copywriter, trainer and lecturer. He started his career marketing international conferences, before joining a direct marketing business as an in-house writer. From there, he moved into advertising agencies, eventually working as a creative director, responsible for overseeing the work of copywriters, art directors and web developers.

Today, Phil divides his time between freelance writing, professional training and teaching at universities. He is a Course Director for the UK’s Chartered Institute of Marketing, an Associate Lecturer at University of the Arts London and Professeur Référent at OMNES Education—a Paris-based network of private universities and business schools.

Phil holds an honors degree in sociology from the London School of Economics and a master’s degree in occupational and business psychology from Kingston University London. He takes a particular interest in the way values of organizations are communicated through words. Each week, he co-hosts a news review show on Colourful Radio, broadcast from London and also streamed online.

Luan Wise Biography

Luan Wise

Fellow of the Chartered Institute of Marketing (FCIM)

Luan Wise is a fellow of the Chartered Institute of Marketing (FCIM). She has over 20 years’ experience working in agency, client-side and consultancy roles, with clients large and small, both B2B and B2C. A specialist in social media, Luan is a course instructor for LinkedIn’s own online learning platform, an accredited trainer for Meta and author of the award-winning book, Relax! It’s Only Social Media.

Gemma Butler Biography

Gemma Butler

Co-founder / Director
Can Marketing Save the Planet, Ltd.

Gemma is the co-founder of Can Marketing Save the Planet Ltd and has immersed herself in the world of sustainability since co-authoring ‘Sustainable Marketing—How to Drive Profits with Purpose’, a book which saw her and her co-author go on to found the ‘Sustainable Marketer Manifesto, and create the podcast series, ‘Can Marketing Save the Planet?’ A podcast dedicated to keeping the conversation going, and educating and supporting marketers and business on taking purpose beyond products and services through sustainable marketing.

Prior to Can Marketing Save the Planet, Gemma was the Marketing Director for the Chartered Institute of Marketing, representing and informing the profession, driving the importance of professional development and educating and inspiring the next generation on the significant role marketing plays in driving a more sustainable future. While at CIM, Gemma led the development of the first regulated qualification in Sustainable Marketing placing sustainable transformation as a priority on marketing’s agenda.

Michelle Carvill Biography

Michelle Carvill

Published Author in Social Media
Digital Agency Founder

Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.

For more about Michelle Carvill visit

Helena Pearce Biography

Helena Pearce

Head of Digital Experience & Strategy

Helena Pearce headshot

Helena has a decade of digital content experience for brands such as Amazon and Samsung. She currently works as the Head of Digital Experience & Strategy at Sony PlayStation.

She has created content strategies for some of the world’s biggest brands, building content teams and marketing operations across B2C, B2B, brand side and agency side. In her free time, Helena can be found sitting on panels, judging the Global Content Awards and European Content Awards, and giving talks about the fascinating challenges of content marketing in an ever-expanding digital world.

Murray Legg Biography

Murray Legg

Co-founder of Webfluential
A Global Influencer Marketing Platform
Engineering Ph.D; VC funded Entrepreneur; TEDx presenter; Ironman finisher.

He is the cofounder of Webfluential, a global influencer marketing platform linking influencers with brands. He has a passion for machine learning and data science and enjoys seeing the world grow through the promise of new technology.

Murray has experience across digital platform design, investment banking, engineering and finance.

Jake M. Mehani Biography

Jake M. MehaniJake M. Mehani headshot

Director of Paid Social + Growth
Creative Analytics

Jake has over 10 years of performance advertising & $150mm+ ad spend on Facebook, Instagram, and TikTok. He currently works as the Director of Paid Social + Growth at Creative Analytics. Recent Projects include: Caraway, Aeroflow Healthcare, Motif Medical, Goldbelly, What Do You Meme, The Perfect Jean, Hippeas Snacks, Hooked On Phonics, Hippeas Snacks, Justworks, Lacoste, RBX Active, LG, and Sunrun.

Beverley Theresa Biography

Beverley Theresa

Throwdown Social Media

Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

With over nine years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley’s humor, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.