Direct Marketing Association of Northern California Announces
the first Certificate in Sustainable Marketing in the USA

Marketing’s role in driving a more sustainable future is bigger than you think.

 

Hand with sustainable icons.

By Laurie B. Beasley, President, DMAnc.org

September 12, 2023

Morgan Hill, CA

Sustainability is one of the biggest conversations in business today alongside AI, and embedding the right mindset and practices into marketing requires rethinking through a sustainable lens. Like digital transformation, the shift will entail bringing the right or new skills and a new way of thinking and working.

The operating environment is changing, global developments are happening in relation to corporate reporting standards for sustainability and climate risk. Greenwashing laws and guidelines are being tightened and external pressures continue to increase from the stakeholder chain as consumers, employees and investors look to businesses to be more responsible and tackle societal issues.

Led by Gemma Butler, co-founder of Can Marketing Save the Planet Ltd, host of the podcast series by the same name, and co-author of the book ‘Sustainable Marketing, How to Drive Profits with Purpose’, the Certificate in Sustainable Marketing is a 3 module masterclass series aimed at making marketers part of the solution in building sustainable markets and re-shaping much needed societal behaviors. This is the first program of its kind offered in the United States. The next series starts September 29, 2023.  The Certificate in Sustainable Marketing has received positive feedback with those attending commenting, “This workshop was very insightful on the strategic role marketing plays in Sustainability for the organization.” And, “This class is exactly what I need to help launch a Sustainable Marketing strategy and future company policy.”

With a specific focus on what marketers need to be aware of and greenwashing, the masterclass series explores what sustainable marketing looks like and how to do it, rethinking all guises of marketing through a responsible lens. Providing the right knowledge and skills is a key learning outcome to ensure marketers are well placed to protect their brand’s reputation, build trust, and feel confident that their communications strategies and plans support their organization’s sustainable agendas and contribute to driving positive change.

Points covered, as well as skills taught:

  • An understanding of the operating environment at a Macro level.
  • What all the above means for business and marketing, and its role as a catalyst for change.
  • The challenges but more importantly the opportunities for business and marketers.
  • How marketers have a big role to play in transitioning to a more sustainable future.
  • Greenwashing, what it is, how it shows up, and an awareness of the increasing regulations and guidelines around consumer protection.
  • What to know and what to consider when it comes to making green claims.
  • Sustainable marketing and what it means for marketing strategies and plans.
  • How to shape new mindsets and behaviors, the channels and tactics involved, and how to use them efficiently and aligned to sustainable agendas.

Having spent the last 3 years immersed in the subject of sustainable marketing, the instructor Gemma Butler says “Marketers need to recognize that they are inherently part of the problem but can also be a significant part of the solution, using their skillsets to influence, change behaviors, drive innovation and build communities which lead to collective action. Marketers have one of the biggest and most exciting roles ahead of them, but they need to increase their awareness and upskill.”

Green jobs and skillsets are increasing at scale, the World Economic Forum’s Future of Job Report 2023 highlights, “Companies face pressure to accelerate their green transition as just over 1 in 4 adults say sustainability is one of their top non-negotiables for a new job.” Through data collaboration with LinkedIn, the report reveals that,The fastest-growing roles relative to their size today are driven by technology, digitalization and sustainability.” Sustainable transformation is more than a trend and is becoming an imperative for organizations and marketers to understand.

You can find out more information on the Certificate in Sustainable Marketing here.

About The Direct Marketing Association of Northern California

The Direct Marketing Association of Northern California was formed to educate, inform, and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area and beyond.

The organization offers local events, free webinars, and best-in-class live online education worldwide through our masterclasses and certification programs, taught by world-renowned instructors. Masterclass topics include AI, Search Engine Optimization (SEO), Google Analytics, AI for Digital Marketing, YouTube Marketing, Google Advertising, Email Marketing, Copywriting, Video Production, Podcasting, Account-Based Marketing (ABM), organic and paid Social Media, B2B Marketing Strategy, and more. More than 3,000 professionals take advantage of over 150 masterclasses dates and times offered per year.

Learn more about the DMAnc.org’s masterclasses here.

 

 

Learn Digital Marketing + AI:
Elevate Your Digital Marketing with a Masterclass in AI

AI illustrated as hands on a keyboard and AI symbol showing.

By Laurie B. Beasley, President, DMAnc.org

FOR IMMEDIATE RELEASE – September 10, 2023, Morgan Hill, Calif.

Unlock the future of digital marketing with the Leveraging ChatGPT and AI for Digital Marketing Masterclass, a three-part course by Andreas Ramos, author of more than 22 books on digital marketing. This intensive masterclass is crucial for marketers looking to stay at the forefront of industry advancements.

  • When: The first session is September 15, 2023. The second session is Friday, Sept. 22nd and the third session is Friday, Sept. 29th. All sessions are from 12:00 pm PDT to 2:00 pm PDT.
  • Where: The course is live online or you can order it via recorded sessions, complete with video, PowerPoint slides, ebooks, and handouts.
  • Why: The new AI tools, including OpenAI’s ChatGPT, Microsoft Bing Chat, and other AIs, mark the greatest shift in digital marketing since the beginning of the web. This masterclass focuses on actionable insights with a practical, hands-on approach with tools and techniques. Everything is explained in clear explanations of prompt writing, with examples that you can copy, paste, and edit for your work.
  • Who: Andreas Ramos is among the first instructors in the world to teach university-level courses in AI for digital marketing. He has 25+ years in digital marketing for startups, companies, and global enterprises. Don’t miss this opportunity to learn from one of Silicon Valley’s leading digital marketing experts.
  • How: To learn more and to register, visit https://dmanc.org/workshop/leveraging-ai-for-digital-marketing-success-a-3-module-masterclass/

 About: The Direct Marketing Association of Northern California

The Direct Marketing Association of Northern California was formed to educate, inform, and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area and beyond.

The organization offers local events, free webinars, and best-in-class live online education worldwide through our masterclasses and certification programs, taught by world-renowned instructors. Masterclass topics include AI, Search Engine Optimization (SEO), Google Analytics, AI for Digital Marketing, YouTube Marketing, Google Advertising, Email Marketing, Copywriting, Video Production, Podcasting, Account-Based Marketing (ABM), organic and paid Social Media, B2B Marketing Strategy, and more. More than 3,000 professionals take advantage of over 150 masterclasses dates and times offered per year.

Learn more about the DMAnc.org’s masterclasses here.

The Direct Marketing Association of Northern California Announces its Fall 2023 Series of Digital Marketing, AI, and B2B Masterclasses.

By Laurie B. Beasley, President, DMAnc.org
Girl attending DMAnc.org masterclass on laptop and taking notes at desk.
The Direct Marketing Association of Northern California announces its Fall 2023 series of digital marketing, AI, and B2B marketing masterclasses, which begins September 6, 2023.  Workshops are offered live online, or you can take them as pre-recorded courses. Workshops are taught by digital marketing and AI industry experts, and they can be taken à la carte, or if you desire, become a Certified Digital Marketer (CDM), or Certified Sustainable Marketer (CSM).

Learn the latest AI, digital marketing time-saving techniques, keep up to date with Google Analytics 4.0, and stay ahead of social media trends with our industry-leading masterclasses.

Get your Certificate in Digital Marketing:

Take any 8 of our course modules, either live or recorded, and you will qualify for a certificate in digital marketing. You decide which courses you want to take and in what order. We just ask that you complete them within 2 years. It’s that easy! We’ll award you a digital badge and frameable certificate at the end to show off on LinkedIn, your resume, and to new job prospects.

New! Certification in Sustainable Marketing:

Marketers can use their skills and powers for good, and transparency and authenticity are critical. Greenwashing is no longer being ignored, and marketers must ensure they are educated and aware to protect their brand’s reputation, build trust and feel confident that the claims they are making are considered, substantiated, and demonstrate commitment to the triple bottom line. Be the first of an elite group of marketers in the United States to be certified in sustainable marketing with this 3-module series of courses. Use this certificate to enhance your resume and LinkedIn profile with a digital badge we’ll provide you, plus we’ll send you a frame-able printed certificate to hang on your office wall.

Here is our Fall 2023 masterclass list:

Take advantage of this opportunity to learn the latest in AI, recession proof your resume with new certifications, and increase sales and leads with best practices you’ll learn with the masterclasses from the DMAnc.org.

2022 ECHO Awards | Nomination Deadline is November 8th

2022 Echo Awards logoBREAKING NEWS: The deadline for marketers to enter the 2022 International ECHO Awards, one of the only honors that recognizes the brilliant use of DATA + CREATIVE + PROVEN RESULTS, has been extended!

The new deadline is November 8!

We’re already receiving both marketing campaign entries and awards judges from robust groups like these and we are excited to share their URLs on our ECHO Partnership page:

  • Kansas City DMA,
  • New England DMA,
  • Chicago ADM,
  • DMC New York,
  • Philly DMA,
  • plus others finalizing their communications.

A round of applause for these and other associations that are partnering with us to share this value-added benefit with their membership! If you haven’t yet already contacted us, it’s not too late, yet.

JOIN WITH US –  Here’s sample copy to post in your communications. I’ve attached a logo for your use and below is copy for any member communications going out this month.

It’s time to reward brilliance in marketing! Because data and analytics continue to be the world’s most effective tools for building engaging customer experiences with the greatest potential to drive real business growth, we invite you to enter the ANA’s 2022 International ECHO Awards. This special invitation allows you to enter your best data-driven marketing campaigns (that ran in-market September 1, 2020 to November 1, 2021) in this competition at a discount. Choose from 29 categories including Food & Beverage and Utilities.

See how your data-inspired marketing stands out above strong competition from over 26 countries and join previous winners like Ford, Snickers, Uber, McDonalds, and Microsoft. Also, Small to Medium-sized Agencies have also taken their place in the Winner’s Circle with the “Campaigns under $250,000” category among others.

What exactly is offered to you:

  • A special discount per entry (USDMAVIP22 (savings of $75/entry),
  • An opportunity to be jurors for two rounds of judging,
  • VIP presence at the ECHO Awards Gala,
  • Your URL on the ECHO Awards web page for regional reference.
  • View past winning profiles at echoawards.org .

ACT NOW! Call-For-Entries close November 8th..  Enter your campaigns at: 2022 ANA INTERNATIONAL ECHO ENTRY KIT.  Any questions? Contact [email protected] .

Remember, this is a value-added benefit your organization can offer your membership at no cost to the organization) plus your logo and URL will be listed on the ECHO award’s public main web page for a regional reference so people can find you. It’s a win-win!

Let me know if you would like to chat live if you have any questions about this program. Meanwhile, have a great day and week ahead.

Peace,
Lisa Merizio Smith
Senior Manager, Data & Analytics | ANA
646.708.8181 | [email protected] | @ANAmarketers
Analytics & Data Science Committee     |     Data & Direct Marketing Committee

It’s ECHO Award Time! | DMAnc.org

ECHO Award logoData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth.

Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate

IT’S ECHO AWARD TIME!

That’s right! The Association of National Advertisers (ANA) International ECHO’s CONGRATULATE you! In recognition of your great work, the ANA International ECHO’s invites all DMAnc.org members to join the world’s leading data-inspired storytellers from over 26 countries AND enter your campaigns in the ECHO Award competition.

Honoring DMAnc.org members, the ANA is extending to all DMAnc.org entrants the following VIP consideration:

  • A special invitational VIP entry fee of $200/category for all org entrants with code USDMAVIP21 (savings of up to $150/entry!)
  • Campaigns designated with 2021 ECHO Award winning status receives two complimentary tickets to attend the 2021 International ECHO Gala & Masters of Data Conference in Orlando!****

ACT NOW! Call-For-Entries close Friday, September 18th! Enter your campaigns at: 2021 ANA INTERNATIONAL ECHO ENTRY KIT

Any questions, contact Lisa Smith, [email protected]

 

 

 

 

Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020

Date: January 15, 2020

Location: MORGAN HILL, CA

The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”.  The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will be available as a recorded class for those who cannot attend the live online workshop.  For more information and to register, go to here.

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price. For more information and to register, go to here.

Points that will be covered, as well as skills taught:

  • Crafting your intro/outro and commercial.
  • Guidelines to help you select your music.
  • Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition.
  • Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
  • Already have a podcast? Why isn’t it “working?”
  • 5 reasons a podcast fails and how to avoid it – it’s simpler than you think.
  • The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing:

  • Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
  • Are you recapping your recent episodes quarterly on your site and on social?
  • Are you making use of the RSS feed and transcripts?
  • Are you wasting time editing or not editing enough?
  • Who can pitch in when you get pulled away for other priority tasks – have a backup team.
  • 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
  • 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key takeaways:

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for:

  • Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”
  • The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.

Learn about our Sponsors here.

 

 

Image showing the number 1000 in red

The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019

Morgan Hill, CA

The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, Google advertising, email marketing, podcasting, account based marketing, and more.

The association attributes its success this year to the addition of two new instructors, Andreas Ramos, author of over 15 best-selling books on digital marketing and Susan Finch an experienced and dynamic podcast producer.
A full schedule of 2020 live and recorded workshops is available at https://dmanc.org/digital-marketing-certification-workshops/. You can take the workshops individually or if you’re interested in a certificate in digital marketing, it’s very easy to achieve. Simply take 8 workshops within a two year period and the DMAnc.org will award your certification with a frame-able certificate and digital badge you can use on social media and/or your resume.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.