It’s ECHO Award Time! | DMAnc.org

ECHO Award logoData and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth.

Direct Marketing Association of Northern California (DMAnc.org) members know this … DMAnc.org members celebrate this … DMAnc.org members are ready to celebrate

IT’S ECHO AWARD TIME!

That’s right! The Association of National Advertisers (ANA) International ECHO’s CONGRATULATE you! In recognition of your great work, the ANA International ECHO’s invites all DMAnc.org members to join the world’s leading data-inspired storytellers from over 26 countries AND enter your campaigns in the ECHO Award competition.

Honoring DMAnc.org members, the ANA is extending to all DMAnc.org entrants the following VIP consideration:

  • A special invitational VIP entry fee of $200/category for all org entrants with code USDMAVIP21 (savings of up to $150/entry!)
  • Campaigns designated with 2021 ECHO Award winning status receives two complimentary tickets to attend the 2021 International ECHO Gala & Masters of Data Conference in Orlando!****

ACT NOW! Call-For-Entries close Friday, September 18th! Enter your campaigns at: 2021 ANA INTERNATIONAL ECHO ENTRY KIT

Any questions, contact Lisa Smith, lsmith@ana.net

 

 

Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020

Date: January 15, 2020

Location: MORGAN HILL, CA

Advanced Podcasting workshop banner image.The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”.  The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will be available as a recorded class for those who cannot attend the live online workshop.  For more information and to register, go to here.

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price. For more information and to register, go to here.

Points that will be covered, as well as skills taught:

  • Crafting your intro/outro and commercial.
  • Guidelines to help you select your music.
  • Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition.
  • Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
  • Already have a podcast? Why isn’t it “working?”
  • 5 reasons a podcast fails and how to avoid it – it’s simpler than you think.
  • The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing:

  • Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
  • Are you recapping your recent episodes quarterly on your site and on social?
  • Are you making use of the RSS feed and transcripts?
  • Are you wasting time editing or not editing enough?
  • Who can pitch in when you get pulled away for other priority tasks – have a backup team.
  • 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
  • 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key takeaways:

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for:

  • Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”
  • The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.

Learn about our Sponsors here.

The Direct Marketing Association of Northern California Achieves New Record of over 1,000 Online Educational Workshop Registrations in 2019

Morgan Hill, CA

The Direct Marketing Association of Northern California, a non-profit organization located in Northern California dedicated to professional networking and education for marketing professionals, has achieved a new record of 1,000 online workshop registrations in 2019. The organization offers workshops on direct and online marketing topics, including: search engine optimization (SEO), Google analytics, Google advertising, email marketing, podcasting, account based marketing, and more.

The association attributes its success this year to the addition of two new instructors, Andreas Ramos, author of over 15 best-selling books on digital marketing and Susan Finch an experienced and dynamic podcast producer.
A full schedule of 2020 live and recorded workshops is available at https://dmanc.org/digital-marketing-certification-workshops/. You can take the workshops individually or if you’re interested in a certificate in digital marketing, it’s very easy to achieve. Simply take 8 workshops within a two year period and the DMAnc.org will award your certification with a frame-able certificate and digital badge you can use on social media and/or your resume.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.