Date: Wednesday, October 27, 2021
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2021-10-27 10:00:00 2021-10-27 12:00:00 America/Los_Angeles How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

Our Goal:

Join us for part 1 of this three-part workshop series on social media marketing.  You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media.  You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.

Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics

This workshop covers the role of organic social media in your marketing strategy. It  is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools. 

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

  • Our topics cover  all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action)  model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
  • How to see your audience at each social site, including age, interests, and location.
  • We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
  • You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
  • How to use UTM tags to track posts and ads at each social site.
  • How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
  • How to evaluate statistics.

The Workshop:

  • This workshop includes presentations, examples, and downloads.
  • This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
  • The presentation is recorded and you can review it later or listen to it if you miss the event.
  • If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
  • You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of all presentations.
  • Checklists, how-to steps, list of tools, and more.
  • Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
  • How to create UTM tags.
  • Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
  • List of the top SEO newsletters so you can keep up.
  • Suggestions for additional reading. 

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
  • You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

  • The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
  • We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

  • This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop. 

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-10-27 10:00:00 2021-10-27 12:00:00 America/Los_Angeles How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Covered a great overview of social media marketing, very informative and gives a great base of knowledge.

Katherine HernandezProduct Manager, Revance

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

A great course for those that are new to the big world of social media.

Corrine KayReputation & Social Media Manager, Village Green

The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.

Deanna ReadMarketing Coordinator, Lavi Industries

Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.

Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics

All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.

Amanda WochMarketing Specialist, H&R Construction Parts and Equipment

Very useful and informative.

Claire SimpsonDigital Marketing Manager, LBDS

Helpful insights into social media basics.

Ann RanieriDirector of Marketing, SJI

Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !

Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company

Great details. Very useful information.

Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator

This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!

Nikki AbisSocial Media Manager, Starbright Floral Design

Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.

Rocio GutierrezCharisma Brands

The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.

Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group

This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.

Kate MaltaisMarketing Manager, Tahoe Mountain Realty

“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”

Emma DoyleManager of Marketing and Admissions, Community Interactions

If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.

Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays

Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!

Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.

This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!

James BuxmanMarketing Manager, SakéOne

The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.

Lisa LynchCreative Director, Landmark Health

Social Media for Marketing with Andreas is the total package for businesses! Thank you!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.

Kristin HudsonGraphics and Marketing Manager at SLP Lighting

I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.

Allison ConleeMarketing Public Relations Manager, At Home Healthcare

Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.

Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC

Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.

Sterling EdensVice President of Marketing - Welk Resort Group

Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!

Jon FishVP of Marketing, Heritage Health Food

A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!

Samantha GellinSenior Content Specialist at School Outfitters

The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.

Kelly HeadAssociate Marketing Manager at XanEdu, Inc.

Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!

Anna SmithDigital Marketing Manager, Westerra Credit Union

It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.

Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.

The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.

Rebeca MoonMarketing Specialist, Westmark Credit Union

A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.

Tally Barr

The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.

Brie BuenningMarketing, Aryzta

I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.

Rebecca MoonMarketing Specialist, Westmark Credit Union

Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.

Kassandra MutisSocial Media/Marketing, UPM

Learned some tips and tricks about social platforms I would have never run into anywhere else.

Jacob KerstingMarketing Specialist, Blaine Brothers

I would recommend this course as a great start in getting to know more about how to use social media for your business.

Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.

I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.

Walker BroadMarketing Assistant, North Greenville University

I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.

Brett FultonMarketing Coordinator, Coleman Tractor Company

This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.

Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC

I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.

Jenny WillsCommunications Specialist at Dymax Corporation

Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!

Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens

There were a lot of good tips. Thoroughly enjoyed this informative webinar.

Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP

It was an interesting and engaging presentation.

Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School

Great general overview of social media for beginners.

Aaron PickardMarketing and Business Development Assistant at Cato Research

Great information! Very useful for our company. Great starting point for your social media marketing campaign.

Hilary Letcher HobbsOffice Administrator, Red Bud Industries

A great seminar for someone just getting started in the social media world!

Hannah BigotDigital Media Storyteller, Visit Quad Cities

This presentation was so helpful in understanding how to get the most out of social media!

Beth BonnMarketing Professional Level 2, Humana

We found the presentation very informative and extremely valuable

Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.

Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.

David MonfortBusiness Development, Direct Marketing Partners

Very knowledgeable!

Laura MartinDirector of Sales, Bartlett Reserve

A very worthwhile two hours. Jim S.

Jim ShawDirector of Marketing Communications, ACI

I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.

Kristine SchugWinery Chef, Schug Carneros Estate Winery

References will help me explore on my own at a later date

Deborah CurryDirector of Marketing, Biomere

Everything was very well presented.

Sandra MehdianAllied Electronics
Summary
Event
How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
October 27, 2021
Ending on
October 27, 2021
Description
This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).
Offer Price
USD $250
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