Winter Discount: 20% Off
Free Lifetime Workshop Updates
Individual workshops $250 each, Now $200 each
Special Series Pricing: All three SEO workshops + Mobile-first Design for $1,000 $525. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This three-part series is led by Andreas Ramos, author of 17 books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Our Goal
You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines.
Part 1: SEO Fundamentals
Individual workshops $250 each, Now $200 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.
Special Series Pricing: All three SEO workshops + Mobile-first Design for $1,000 $525. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This course is part one of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
What You’ll Learn
The first session opens with a review of the basics of SEO. What is SEO? Why use SEO? How does it work? This is explained with visual examples.
We then go on to keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.
You can easily find and test 10,000 keywords to get the best ones. You’ll see how to easily find keywords in other languages.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Key Takeaways
- Why SEO?
- Keyword spreadsheet
- Keyword Research: Ten ways to find keywords, including your competitors’ keywords
- How to sort and test your keywords
- How to translate keywords
- Make permutations of keywords
- Use SEO for SEO, SEM, Social, Email, Content…
- SEO for multiple locations
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
Three-Part Course on SEO
This is the introduction course of the three-part course for SEO. You can continue with SEO Intermediate and SEO Advanced.
Who is the course for?
- Anyone who wants their website to show up in search engines
- Anyone who wants to work in SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Instructor: Andreas Ramos
Part 2: SEO Intermediate
Individual workshops $250 each, Now $200 each. Enroll here for SEO Intermediate only.
Special Series Pricing: All three SEO workshops + Mobile-first Design for $1,000 $525. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This course is part two of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
The course includes a workbook, live demonstration, and examples. You’ll get bonus downloads, spreadsheets, and ebooks, plus lots of opportunity for your questions.
Part Two of the Three-Part SEO Workshop
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
The Goal
Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn in this Workshop
The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results
Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spreadsheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code.
We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.
Key Takeaways
- What are meta-tags?
- How keywords, meta-tags, and pages work together
- Write meta-tags
- Spreadsheet to manage meta-tags
- Test the meta-tags
- Google Updates
- Google banned topics and re-inclusion
- SEO and Webpages, blog tools, internal site search, bounce rates, SPA sites
- SEO for Images: Google Lens, ALT tags and EXIF
- SEO for Video and Youtube
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Links to the top SEO newsletters so you can keep up
- Spreadsheet for managing your meta-tags
Three-Part Course on SEO
This is the second course of the three-part course for SEO. You can continue with SEO Advanced, which covers methods and tools that agencies use to handle 200,000 keywords in multiple languages.
Who is the course for?
- Anyone who wants to work in SEO
- Senior staff, managers, and directors who are responsible for SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Instructor: Andreas Ramos
Part 3: SEO Advanced
Individual workshops $250 each, Now $200 each. Enroll here for SEO Advanced only.
Special Series Pricing: All three SEO workshops + Mobile-first Design for $1,000 $525. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Part three of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.
Part Three of the Three-Part SEO Workshop
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
This is the final session, so we’ll look at advanced SEO.
We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. You’ll see that you can do to improve your chances of better page reviews. We then look at a powerful SEO tool.
Topics include:
- How Google ranks websites
- SEO Tool: Screaming Frog
- See all of your meta-tags
- See the pages with missing tags
- See which tags are too long
- See all internal links, including the broken internal links
- See all outgoing links
- Find missing 404-error pages at your site
- How to use 301s to fix 404s (and what that means in plain English)
- See which pages can’t be indexed by search engines
- Make sitemaps for XML and Image XML
- See which pages open slowly so you can improve them
- See which images don’t have ALT tags
- How to do link building
- How to disavow bad incoming links
- Global SEO with HREFLang tags (with examples) for international SEO
- Schema, OpenGraph, Featured Snippets: What these are and how to use them
- SEO for Social Media
- Analytics for SEO
- More SEO: Canonical, ADA…
- SEO checklist
- How to set up an SEO help desk at your company
- Future of SEO
- SEO for Voice
- Additional reading list
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.
Addendum: Schema, OpenGraph, and Featured Snippets
Have you noticed that Google adds small blocks of text and photos at the top of the search page? Those web pages show up first and get all the attention. That’s done with Schema, OpenGraph, and Featured Snippets. In fifteen pages, you can learn how these work, see examples,, and use this for your sites. This addendum is part of the Advanced webinar.
Key Takeaways
- You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
- This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on SEO
This is the final course of the three-part course on SEO.
Who is the course for?
- Anyone who wants to work in SEO
- Senior staff, managers, and directors who are responsible for SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Part 4: Mobile-first SEO Optimization Workshop
Individual workshops $250 each, Now $200 each. Enroll here for Mobile-first Design only.
Special Series Pricing: All three SEO workshops + Mobile-first Design for $1,000 $525. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
How to Prepare for Mobile-first Design
This workshop is led by Andreas Ramos, author of 17 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about mobile-first Google indexing and how to prepare for it.
Our Goal
Your website may be about to fall off an SEO cliff with Google’s core SEO update to mobile-first indexing in March 2021. Whenever Google rolls out a major core update like this one, hundreds of thousands of websites may suddenly find their traffic take a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.
In this workshop, you will learn how to prepare your website for Google’s switch to mobile-first indexing in March 2021. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.
What You’ll Learn
- What is mobile-first? Why websites must prepare for Google’s March 2021 core mobile-first update. What happens if they don’t?
- The difference between responsive design and mobile-first design.
- Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
- Should you re-build your website for mobile-first?
- How to look at your analytics, ranking, and competitors.
- How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
- How to reduce the text on your site.
- How to compress images with new image formats, and which images to compress.
- How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.
This is a live online webinar with lots of opportunity for your questions.
Key Takeaways
- What is Google’s requirement for mobile-first?
- What happens if websites don’t design for mobile-first?
- Do you need to do this? How to use your web analytics and other tools to decide.
- How mobile-first affects SEO, paid ads, and payment systems.
- The text on your site and how to reduce the amount of it.
- The images on your site. New image formats, which images to compress, how to compress, and how to manage the formats. How to use lazy load for images.
- How to Use Google Analytics’ device segmentation and other Google tools.
Who is the course for?
- Marketing managers and web managers, or anyone who wants their website to show up in search engines.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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