Date: Friday, February 26, 2021
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2021-02-26 10:00:00 2021-02-26 12:00:00 America/Los_Angeles Mobile-first SEO Optimization Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

How to Prepare for Mobile-First Design

This workshop is led by Andreas Ramos, author of 17 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about mobile-first Google indexing and how to prepare for it.

Our Goal

Your website may be about to fall off an SEO cliff with Google’s core SEO update to mobile-first indexing in March 2021. Whenever Google rolls out a major core update like this one, hundreds of thousands of websites may suddenly find their traffic take a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.

In this workshop, you will learn how to prepare your website for Google’s switch to mobile-first indexing in March 2021. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.

What You’ll Learn

  • What is mobile-first? Why websites must prepare for Google’s March 2021 core mobile-first update. What happens if they don’t?
  • The difference between responsive design and mobile-first design.
  • Examples of good and bad mobile-first design: placement of buttons, tracking tags, and content.
  • Should you re-build your website for mobile-first?
  • How to look at your analytics, ranking, and competitors.
  • How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
  • How to reduce the text on your site.
  • How to compress images with new image formats, and which images to compress.
  • How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.

This is a live online webinar with lots of opportunity for your questions.

Key Takeaways

  • What is Google’s requirement for mobile-first?
  • What happens if websites don’t design for mobile-first?
  • Do you need to do this? How to use your web analytics and other tools to decide.
  • How mobile-first affects SEO, paid ads, and payment systems.
  • The text on your site and how to reduce the amount of it.
  • The images on your site. New image formats, which images to compress, how to compress, and how to manage the formats. How to use lazy load for images.
  • How to Use Google Analytics’ device segmentation and other Google tools.

Who is the course for?

  • Marketing managers and web managers, or anyone who wants their website to show up in search engines.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-02-26 10:00:00 2021-02-26 12:00:00 America/Los_Angeles Mobile-first SEO Optimization Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!

Cassie PekarMarketing Director, Sylvie Collection

“Very in-depth, comprehensive information which helped to navigate the sea of madness related to information that is out there regarding Google’s switch to mobile first. Very knowledgable presenter.”

Michael O’BrienMarketing Director, Topo Athletic

This seminar helped to highlight the primary topics of importance for mobile sites. Not only did it show why they are important, it helped give solid starting point for how to get a good mobile site built when you don’t have one. Pitfalls, best practices, and all stated in plain English.

Lisa AndersonMarketing, Alro Steel and Plastics

The content was very helpful

Christina RikelWeb Solutions Product Manager, CSI

This was a very informative webinar that will be useful for myself and my company moving forward into 2021. Thank you for the insightful knowledge!

Abby LarsonMarketing Communications Specialist at LeClair Group
Share
Share
Tweet
0 Shares
Summary
Event
Mobile-first SEO Optimization Workshop
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
February 26, 2021
Ending on
February 26, 2021
Description
In this workshop, you will learn how to prepare your website for Google’s switch to mobile-first indexing in March 2021.
Offer Price
USD $200