DMAnc.org Online Certification Workshops

Fall Discount: Now 45% Off Four-Module Series Pricing
Free Lifetime Workshop Updates

Individual workshops $300 each, now 25% off—$225 each

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Why Take this Course?

This four-workshop series shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales.

We cover the five major areas in SEO:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to get better site indexing and improve what your visitors see on the page.
  • Technical SEO: How to find and fix technical issues that affect your site ranking.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.
  • Page Optimization for Speed: Google gives preference to pages that open quickly.

The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants.  You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.

New Tactics for 2022

This SEO course is updated for 2022. Many new SEO tactics, tools, and methods. Sections have handy checklists. Pre-SEO and post-SEO worksheets let you see the results of your SEO work. No other course or book offers this.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

The SEO course is a four-part series of workshop modules. Each part is two hours for a total of eight hours. Take the courses either live or recorded.

Module 1: Keyword Research.
Pre-recorded.

Module 2: On-page SEO and Technical SEO.
Friday, October 7, 2022 (12:00 pm to 2:00 pm PDT).

Module 3: Off-page SEO, Google Updates, Reporting SEO.
Friday, October 14, 2022 (9:00 am to 11:00 am PDT).

Module 4: Page Optimization for Speed.
Wednesday, October 19, 2022 (12:00 pm to 2:00 pm PDT).

Module 1, Keyword Research.

Special Pricing, Workshop 1 Only (Pre-recorded): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Description:

The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You can also use this to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.

Finally, we look at how Google selects which pages will appear in search results. Based on Google’s internal training manuals, you’ll understand what Google wants to see on web pages.

Key Takeaways:

  • Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find your audience’s questions when they search.
  • You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lower case (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords and translate your keywords into sixty-six languages.
  • Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? What do they want to see? What are their red flags? This gives you ideas for improving your pages. (We’ll give you copies of Google’s manuals.)
  • Each section includes a checklist for your work. We also give you spreadsheets for managing your keywords.

Module 2, Optimizing On-page SEO and Technical SEO.

Special Pricing, Module 2 Only (Friday, October 7, 2022, 12:00 pm to 2:00 pm PDT): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Description:

This workshop covers on-page SEO—These are the measures that can be taken directly within the website in order to improve your search ranking.  Many things can be improved to get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site.

  • We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category. You’ll see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that automatically adds up the characters in your meta-tags so they stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images, along with other technical issues. And we’ll cover other technical issues such as canonical tags and HRefLang tags, 404-error pages, 301-Redirects, and how to find and fix broken internal links, and XML sitemaps for pages and images. Everything is explained in clear English with numbered steps so you can make the changes.

Key Takeaways:

In this class you’ll learn:

  • How to optimize your pages.
  • SEO for the text on your page, including headings, body text, and links.
  • How to write meta-tags, along with a spreadsheet to manage meta-tags.
  • Tools to see the meta-tags on your site (and your competitors’ sites).
  • How to do SEO for images, including ALT tags and the hidden meta-data.
  • Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
  • Lots of examples of code for you to copy, edit, paste, and use.
  • Checklists for on-page SEO and technical SEO.

Module 3, Off-page SEO, Google Updates, Reporting SEO, and More.

Special Pricing, Module 3 Only (Friday, October 14, 2022, 9:00 am to 11:00 am PDT): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Description:

In this session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, social media, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.

We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing. 

Key Takeaways:

In this class you’ll learn:

  • Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
  • How to build quality inbound links.
  • How to check if there are links from your site to bad sites.
  • How to block bad (toxic) incoming links.
  • How to place your press releases on 100+ media sites, magazines, and newspapers.
  • If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
  • How to get your organization in the Knowledge Box at the top of Google.
  • How to use web analytics to get data and create reports for SEO.
  • How to justify the cost of SEO work.
  • List of resources for information and help in SEO.

Module 4, Page Speed Optimization.

Special Pricing, Module 4 Only (Wednesday, October 19, 2022, 12:00 pm to 2:00 pm PDT): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

Description:

In this workshop, you will learn how to update your website for Google’s focus on the speed of webpages. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you will not experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.

Update: Google announced the speed of webpages also applies to desktop search. How quickly a web page opens for desktop or mobile visitors is part of the Google ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.

We cover the parts of speed optimization:

  • Why optimize for speed?
  • How to measure your page’s speed.
  • How to reduce the kilobyte size of text and images

Why Optimize for the Speed of Pages?

Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s update and improving your website’s page speed right away.

Key Takeaways:

In this class you’ll learn:

  • Should your website be designed for desktop or mobile? How to see and share the trend at your site.
  • Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
  • Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
  • Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
  • How to use your Google Analytics to see page speed and decide which pages to optimize first.
  • How to reduce the amount of text on your site.
  • How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
  • How to use segmentation in Google Analytics to see your traffic and page speed.
  • Dozens of practical tips and ideas to improve the speed of your pages.

How to Convince Your Boss Why You Should Take this Class:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

  • Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
  • Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
  • Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

  • Recorded video of PowerPoint presentations with audio.
  • Complete PDF of the PowerPoint presentation.
  • Step-by-step instructions in numbered lists with the links and checklists.
  • Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
  • Google’s internal training manual for their page quality review team.
  • LinkedIn Profile Optimization ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos head shot

Andreas Ramos has 20+ years of professional experience in SEO and digital marketing. He was the head of the digital agency at Acxiom and head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He has written 22+ books on digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Testimonials

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America
Summary
Event
Use SEO for Digital Marketing: Search Engine Optimization. Four-part Workshop.
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 23, 2022
Ending on
September 23, 2022
Description
This four-workshop series shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales.
Offer Price
USD 660
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