- Understanding the TikTok revolution, what did it change, how does it work, and who uses it?
- Is there a B2B market? How can short form be useful in generating leads?
- Crafting your branded profile to entice the followers. We will look at what successful brands currently do to stand out and gain followers and importantly what they do differently for TikTok.
- Distinguish between the different types of posts you can add to your content calendar to bring variety while continually experimenting.
- Learn how to optimize organic content creation from your current team, what posts should be planned in advance, and which can be reactive.
- Hooks, storyboarding, CTA’s etc.—the structure of a post.
- Creativity is often an issue. This ‘game’ (for want of a better word) requires steady commitment and attention and it can be hard to think of what an audience might be interested in. Learn ways to keep things fresh and how to use your current following to generate ideas.
- How to get more views on your posts! It’s important to understand the system: your brand’s page is not about many views spread across your posts but instead relies heavily on waves of virality that ebb and flow.
- Editing techniques that can be applied to any editing platform.
- Going live and using stories—what does that mean and what’s the point?
- Look into posting consistently—how many is enough?
- The invention of the doppelgängers ‘Reels’ and ‘Shorts’ gives us an opportunity to be resourceful with our content production. Learn the key differences—how about one content strategy, with multiple tweaked outputs?
Module 2: Honing Your Strategy with Influencers and Analytics.
Special Pricing: regularly
$600 now $450. Enroll here.
Here we will step slightly away from content creation leaning towards strategy. We will consider the importance of understanding our own analytics and how they can help us produce better and better content and fundamentally what is and isn’t worth repeating.
Although organic content is at the core of your short-form strategy—can TikTok offer more than just exposure? Although sales will inevitably come from a viral post of a product or service, pushing a different approach might be better suited. In this module, we will take a look into the huge potential of paid ads on TikTok and especially that of influencers and their targeted audience.
- What does the algorithm want from us? And how to not allow it to dictate what we deliver.
- Does your brand need a face on screen?
- Is there a science to Virality…. This is every brand’s dream right, a big viral video. Well yes of course the exposure can be worth years of marketing budgets in one post. If this is done wrong, however, you can attract followers to your brand who are there to see something completely different. This can affect your account both positively and negatively.
- Surprise surprise…. Influencers can live up to their name. Learn how to access what scale, size, and type of audiences you need by using someone already in possession of your market. Sometimes this is well worth paying vast amounts of money for—however, often it can be done simply with more effort and free products to lesser-sized influencers.
- Is your content strategy predominantly for exposure or are you looking for sales from social media? Learn how trade fits into the TikTok model.
- The differences between ads you can run on TikTok and which type will achieve your specific goal.
- eCommerce and the future of the ‘TikTok shop’.
- Looking forward: how can we keep up with this shifting environment—must we change with it?
- The opportunity to ask the obvious and the advanced questions you want the answers to from a working professional constantly battling ‘the algorithm’.
How to Convince Your Boss Why You Should Take this Class:
- Cost effectiveness—Generating in-house organic content instead of often costly outsourcing. Identifying which content is best to be used as a ‘paid promotion’ to achieve a targeted goal.
- Creativity—We can’t just post the same things that don’t work repeatedly. Learn a varied range of styles and latch on to what works, and how to test to get new winners.
- Level Up Your Confidence—Given the often-playful nature of this style of content it’s very easy to doubt yourself. Even the failures are full of lessons; what are they?
- Potential for sales—We will be looking at the potential for e-commerce directly on TikTok.
- Huge exposure—Up your chances of a truly viral branded video that can transform your business.
- The TikTok Ticking Clock—The app isn’t going anywhere, the longer you wait to build a sizeable audience the harder it will be as the market saturates and restricts organic growth.
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions. If the course doesn’t fit in with your calendar, you can take the course as a recorded class.
- Included are lots of examples of inventive, relevant, and successful branded content.
- Recorded video of the presentations with slides and audio.
- PDF download of the complete presentations.
Who is the course for?
- Social Media Managers.
- Digital Marketing Managers.
- Creative Directors.
- Newcomers to TikTok.
- Anyone who struggles to create consistent ‘organic content’.
Brand Social Media Strategist
Joshua Morris is a brand social media strategist specializing in short form content most notably on TikTok. He came into marketing first working for the promotional team at ‘The Book of Mormon’ musical, however due to the devastating effects of the pandemic on London’s famous West End theatre scene he went out on his own and rapidly grew his own social media status as the world downloaded TikTok on mass. Having already worked on occasion with the social media team at Rubik’s he joined permanently to mirror his success on their branded page which within only a year had flourished to over 200 thousand subscribers, and which has since doubled. You can find him on TikTok as Joshua³ (@joshua_cubed)
As an influencer Joshua thrives by selling content and screen time to his 2 Million+ followers which puts him in close contact with new brands on a regular basis. Content strategy and production includes brands such as: ACER, RedBull, Microids, Smyths and SpinMaster Games, but having worked directly for TikTok on two separate campaigns, gives Joshua that extra insight into a famously vague company.
A first class BA in acting from a UK accredited drama school set the stage to teach at the renowned ‘British Film Institute’ for which he has taught several courses predominantly on social media. Points raised at his most recent lectures at the Universities of East London and Durham have materialized in a sudden boost in their content production, as like many colleges, they recognize a way to connect with their target market.