Laurie B. Beasley

President, Beasley Direct and Online Marketing, Inc.

President, Direct Marketing Association of Northern California

LAURIE B. BEASLEY is founder and president of Beasley Direct and Online Marketing, Inc., which provides services in digital marketing, including:  content creation, email marketing, search engine optimization (SEO), social media advertising, Google advertising, website design, direct mail marketing, lead generation and nurture campaigns, and marketing automation management for both B2B and B2C companies.

Ms. Beasley also serves as President of the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, AMA, ANA, Sales and Marketing Association, and University and Professional training organizations. She is the recipient of many industry leadership awards, including from the Sales Lead Management Association and the Online Marketing Institute, and multiple creative awards for her agency.  She also taught and coordinated the digital marketing certification programs for several university professional studies programs, including UC Berkeley Extension, UCLA Extension, UC Santa Cruz Extension in Silicon Valley, Seattle Central College, and San Jose State University.

Industry Leadership Awards

• Sales Lead Management Association: Named as 2013, 2014, 2018, and 2019’s “Top 20 Women Leaders in Business, 20 Women to Watch”.
• Online Marketing Institute: Voted one of “Top 40 Digital Strategists in Marketing” 2013 and 2014.
• Business Marketing Association: Awarded Certificate of Appreciation for Outstanding Management of Norcal BMA’s eMarketing Roundtable 2004-2014.
• Listed in the Silicon Valley Business Journal Largest Advertising, Marketing, and PR Agencies Top 25 Agencies in 2022, 2021, 2019, 2018, 2017, 2016 and 2015.

Agency Creative Awards

• 4 Echo Awards.
• Advertising Age SAM Award .
• Summit Award.
• MarCom Creative Award.
• Golden Pyramid Award.
• Communicator Award.

 University Professional Studies Digital Certification Program Coordinator and Instructor:

• Instructor in Email and Direct Mail Marketing, San Jose State Professional Studies, every quarter, 2004-2005.
• Program Coordinator for the Certificate in Marketing, San Jose State Professional Studies, every quarter, 2004-2005.
• Instructor in Email and Direct Mail Marketing, UCLA Extension, every quarter, 2004-2005.
• Instructor in Email and Direct Mail Marketing, UC Berkeley Extension, every quarter, 2007-2015.
• Instructor in Email and Direct Mail Marketing, UC Santa Cruz Extension, every quarter, 2006-2008.
• Program Coordinator for the Certificate in Digital Marketing, UC Santa Cruz Extension, 2006-2008.
• Instructor in Email and Direct Mail Marketing, Seattle Central College, every quarter, 2004.

Speaking Appearances:

• DMAnc.org 2020.
• B2B Expo 2019.
• Sales Lead Management Association 2018 and 2019.
• NorCal BMA 2009, 2010, 2011 and 2012, 2018.
• SF AMA 2017.
• Integrated Marketing Week 2013.
• Online Marketing Summit 2010, 2011, and 2012.
• Online Marketing Institute 2010–2013.
• Visual Media Alliance 2012.
• LADMA 2010, 2011.
• MENG 2011 and 2013.
• Kansas DMA 2007.
• Louiseville DMA 2001.
• St. Louis DMA 2001.
• DMA National Conference 2008, 2009, 2010, and 2013.

Ms. Beasley holds a B.S. in Public Relations from San Jose State University.