Social Media Masterclasses

This deep-dive training will enable you to expertly navigate Ads Manager, reach new customers, & optimize campaigns.

A deep dive into TikTok, how to use it effectively as part of your social marketing strategy and keep up with this fast growing platform.

Learn how to plan, shoot and edit short-form videos for social media and marketing which engage and deliver results.

Learn how to harness the potential of AI and take your copywriting skills to new heights. Experience unprecedented efficiency and effectiveness when producing marketing content like video scripts, ads, emails, and social media posts.

This workshop gives a quick overview of the mechanics of social media, how it works, and where it is most effective. We then cover ways to structure, manage and execute social media effectively to be successful in a media-saturated market, and make it a repeatable process.

Packed with strategies and tactics to align your social media strategy, engage your audiences and meet your organizational goals.

Teaching you best practices for running successful and efficient LinkedIn advertising campaigns within LinkedIn Campaign Manager. Learn how to target audiences, develop the best creative strategies, and bid management for optimal ROI.

Gain a deep understanding of how the platforms and algorithms work to avoid costly and unforgiving mistakes. Learn how to optimize audiences and bids, and how to create ads that win, and then continue testing to optimize ROI.

In this deep-dive masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose, and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.

All you need to know to formulate a successful strategy for your YouTube content and production, and help build your brand’s audience and influence.

A complete guide to podcasting, including strategy, setup, promotion, engagement, and measurement. Learn time-saving techniques and ways to fail-proof your podcast efforts, to create more opportunities for your organization.

Learn how to use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility. Understand and improve your LinkedIn score and how to set up and optimize a company LinkedIn page.

Learn the basics of influencer marketing, and how to run successful strategies and campaigns.

Learn how to create, promote, measure, analyze and optimize your content that drives tangible results organically.

Learn the essential principles of copywriting for digital and advertising and explore the role that good copy plays in influencing behaviors and driving purchases.