Why Certify?

The demand for AI skills permeates every aspect of marketing, from content creation, SEO, Google Ads, and social media to analytics. Increasingly new job descriptions require applicants to work with AI or as a new role itself.

According to Hubspot*, 90% of marketers say AI and automation help them spend less time on manual tasks, more time on the parts of their job they enjoy most (80%), and more time on the creative aspects of their role (79%).

Now is the time to master marketing AI skills to improve your job satisfaction or get a better job by taking advantage of the many AI for digital marketing courses available through the Direct Marketing Association of Northern California. Then, become a Certified AI Digital Marketer (CAIDM) to set your skills apart in the marketplace.

Obtaining a marketing certification can significantly enhance the effectiveness of campaigns and improve ROI by equipping professionals like yourself with advanced skills and knowledge of the latest industry trends and tools. Certified marketers are better prepared to analyze data, understand consumer behavior, and implement strategic plans that resonate with target audiences. This expertise leads to more efficient resource allocation, optimized marketing strategies, and, ultimately, higher returns on investment.

How to become a Certified AI Digital Marketer (CAIDM):

The Certified AI Digital Marketer program is structured very simply. All you need to do is take any 8 AI course modules from the AI courses available within a 2-year period, and you will be granted the certification. We keep track of the course modules you’re taking, and we’ll grant you the Certified AI Digital Marketer certificate and digital badge when you’ve completed them.

You decide which courses you want to take. You can take them live online or order prerecorded classes, or take a hybrid of both. Customize a certificate that works for you. We keep track of the courses you take, and we will grant you the certificate when we see that you have completed 8 course modules. Another huge bonus is that you can apply any of the AI social media classes to become a Certified Digital Marketer (CDM) and get a dual certificate.

If you’ve already taken some classes listed on our AI course list prior to us announcing this certification program, good news, those classes will qualify for this certification.

What You Will Receive:

When you’ve completed your certificate, you’ll receive a digital badge that you can use on LinkedIn, your resume, or anywhere you’d like to show it off. Plus, a digital and frame-able printed certificate to post on LinkedIn and hang on your office wall.

Certified Digital Marketer badge  Certified Digital Marketer certificate for wall mount

What Makes DMAnc.org Training Unique?

There are not many AI for Digital Marketing Certifications available right now, so our program is unique in the marketplace. Our training program also offers many advantages over other online training organizations, such as:

  • LIVE ONLINE TRAINING/ASK QUESTIONS: We offer all of our classes as live online, interactive sessions, during which you can ask questions as the instructor teaches. You can also continue asking the instructor questions after the masterclass ends. Most other digital training programs are available only as recorded classes.
  • EASY TO ACHIEVE/FLEXIBLE CHOICE IN CLASSES: We only require you to complete 8 class modules within a two-year period, which is 16 hours of study and no tests. Plus, you get to choose which course topics to focus your study on. Most certificates require a minimum of 30-60 hours and frequent tests, and they determine the topics.
  • UPDATED EVERY QUARTER: We know that marketing technology never stays the same, so we update our courses every quarter to offer the very latest information. That is absolutely essential for AI courses, since AI is constantly evolving. If you look at the “Last Updated” date on some online training websites, you’ll be surprised how outdated they are.
  • RECEIVE COURSE UPDATES: When was the last time you heard from an instructor or institution you took a class from? Um, never? Not us!! A very unique feature of our offering is that we will send you updated versions of your courses for at least a year (as long as we have your up‑to‑date contact information). The only exception is the few masterclasses where there are work projects students shared in the class.

Details on Registration:

  • Live online masterclasses are recorded, and the recording is sent to you within 24 hours.
  • Registered prerecorded masterclass attendees will also have the recording available on-demand.
  • Recorded courses can be viewed whenever and as many times as you want; they never expire. You can stop and start in the middle of the video as many times as you need.
  • You will also receive the course slide presentation PDF and any additional handouts. Most courses offer additional materials, such as checklists and sample templates provided by the instructor.
  • Some masterclasses include assigned projects, which are reviewed by the instructor and presented in class. These projects can be directly related to your work.
  • Most masterclasses are in Zoom Meetings to increase interactivity.

Terms & Conditions:

  • Students must provide a valid email address so course workbooks and/or webinar links can be sent before each webinar/masterclass.
  • You may cancel a workshop registration up to 48 hours before the class time by going to https://dmanc.org/cancellation-page/. You will receive a full refund if this is received up to 48 hours before the class time. No-shows will be billed and will not be refunded. No other refunds will be issued for any reason except at the sole discretion of the DMAnc.org management. Recorded class purchases are considered final, and no refunds will be granted.
  • The DMAnc reserves the right to cancel and re-schedule webinars/masterclasses due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any person or group.

* Hubspot 2023 AI Trends for Marketers report

Testimonials

Two packed hours of instruction, examples and tips that that I can begin implementing on Monday. My mind is blown by all the possibilities that can come out of two hours of expert advice.

Lora DenmanSr. Marketing Manager, Optum

The training was immensely helpful, concise and full of valuable information. I will ask my company to continue to allow me to further my marketing education here.

Jay ChirinoProduct Manager, NAC Group

Phenomenal. Just phenomenal.

Dan ButlerCampaign Manager, Inuvo

I appreciated that the presenter was knowledgeable about the subject, not just in theory, but in practice. He had real life takes and recommendations in regards to strategy and not just high-level, canned responses.

Rachel BieberContent Manager, Studiothink

“…one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.”

Lee Ann AndersonDirector, Marketing: The Kleingers Group
Summary
Certified Digital Marketer (CDM) Requirements
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Certified Digital Marketer (CDM) Requirements
Description
The Direct Marketing Association of Northern California brings you live online and recorded marketing workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on digital marketing or demand generation topics. The workshops are practical and tactical, with step-by-step instruction and integrated case studies. More than 2,000 professionals take advantage of over 75 workshops dates and times offered per year.
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Direct Marketing Association of Northern California
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